Are you having trouble understanding how you should be using Twitter for your business? Do you need a solid base of Twitter knowledge so you can lay out your marketing strategy? Find out how and get my e-book: www.andreavahl.com/twitterbook

1. www.AndreaVahl.com
@AndreaVahl

2. About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner
• Grandma Mary

3. Agenda
• Big picture
• Understanding Twitter
• Twitter Terms and best practices
• How to start and have meaningful conversations
• Building an engaged Twitter following
• How to effectively use Twitter Lists to find your perfect
customers
• Twitter tools that will save you time and energy
• Q&A

5. Big Picture
Set Add a
Research Listen Measure
Goals Process

6. If you only remember one thing…
• Drive social traffic to your e-mail optin
– Free giveaway
– Newsletter Signup
– Contest
– Webinar
• Social will change – Email is yours!

7. Understanding
● Microblog – 140 characters – big chat room
● Following and followers
● Embed urls – drive traffic to your blog
● Instant contact – talk to anyone
● Mobile friendly

11. Twitter Terms
 @AndreaVahl – public message sent from
one person to another. Anyone who follows
you and the other person will see your post
 DM – Direct message – private message sent
from one user to another
 # Hashtag – a way to separate out a
conversation between a lot of people – like a
chat room

12. Twitter Terms (cont.)
 RT – Retweet. If you like something someone
said, you can retweet it.
 Be nice, give someone extra publicity.
 Followers find you through retweets
 Interesting posts = retweetable
 Tweetup – meeting Twitter friends face-to-face

13. More on Hashtags

14. Hashtag uses
• Conferences/Events
• Topics
• Twitter chats
• Fun
• Can be anywhere in the
tweet

15. Best Practices
 Start a Conversation
 Offer Value
 Promote Others – think 80-20 rule
 Be regular
 Have goals
 Measure

17. How to Build an Engaged Following
 Not just about the numbers
 Talk to people
 Retweet
 Twellow.com
 Lists
 Target your competition
 Participate in Tweetchats

18. Followers vs. Following
• Followers see what you say
• When you follow someone, you see what they
say (titled “Following”)
• Start following people, 50% follow back
• Keep the numbers close
– Up to 2000 following, need to have 1800 followers to
go beyond that

21. Make your own Twitter Lists

22. Twitter Lists
• Local people
• People you’ve met in person
• People you’ve met at an event
• Customers (make Private)
• People who you interact with more

23. Twitter Tools
 search.twitter.com – great search tool – use the
Advanced Search to go in depth
 Hootsuite.com – web-based application that sorts
out your followers, does searching and makes
retweeting easier (also can update Facebook)
 Tweetdeck.com – desktop app similar to Hootsuite
 Twellow.com – Yellow Pages of Twitter – search
on keywords in bios

24. Search.Twitter.com

26. Hootsuite

27. Hootsuite Lists

28. What to Measure
Follower Growth
Traffic
Signups
Sales

29. Measure Traffic

30. Measuring Signups and Sales
• Google Analytics Goals
• Ask “Where did you hear
about us?”

31. Don’t forget
• Create a system
• Drive to e-mail optin
• Have fun!

32. Go Further!
• How to Use Twitter to Grow Your Business
– In-depth step by step resource
– Growing your Following
– Tracking tools
– Twitter Strategy plan
– Extended Hootsuite tutorial
• ONLY $24! Lifetime updates
• www.AndreaVahl.com/twitterbook