- 241 million monthly active Twitter users and 63% of brands have multiple Twitter accounts. - The document provides tips for using Twitter to successfully market and sell books, including having clear goals, optimizing your profile, posting quality and relevant content regularly, engaging with followers and supporters, and using analytics to improve performance. - The 4 keys to success are having a clear aim or goal, powering up your profile, posting quality substance and content, and engaging with and building relationships with supporters and followers.

2. • 241 million monthly active Twitter users
• 63% of brands have multiple Twitter
accounts

3. #1 in Amazon Sales & Marketing
UK

4. Book stays consistently high, with
little work.

6. • Use tools and strategy to get in front of the
right people as quickly as possible.

7. 4 Keys to Success

8. 1. Work out your Aim/ Goal.

9. Possible Goals
• SELL BOOKS
• Keep in touch with fans
• Create a database
• Contacts: PR/journalists/publishers
• Show expertise (Non-fiction)
• Support

10. 2. Power Up Your Profile
• Attract the right people
• Link to a relevant GOOD sales page
• More than one account?

11. Personal Twitter Account

12. Book Twitter Account

13. Twitter Accounts
• @brightyellw
• @sarajgreenfield
• @tweetauthors
• @jobhunting3
• @bouncingback
…..plus 5 more

14. 3. Substance / Content
• Put your book into Tweets (non-fiction)
• Blog
• Share articles
• Re-tweet other people (NB lists)
• Tweet about the things you do
• Tweet photos when you’re out and about
Add content that is relevant to your readers

15. Lay a trail of chocolate
Entice people to you….

16. How Often?
• 3-5 useful/ interesting Tweets to every
promotional Tweet

17. How?
• HootSuite (Free or paid)
• Socialoomph (paid)
Both Schedule updates in advance from
multiple accounts

18. HootSuite

19. Analytics
• HootSuite shows how many people click
on each link.
• Helps you see which tweets work best,
and whether people are clicking through to
sales pages.

20. Socialoomph
Schedule thousands of recurring tweets:

21. Twitter Lists
Create lists of:
• Useful contacts – eg PR/ journalists
• Fans / people who have bought your book
• People who interact with you
Re-tweet their content/ interact with them

22. 4. Supporters/ Followers
Follow people who are likely to buy your
book. A percentage will follow you back.

23. How?
• Find similar accounts: follow their
followers.
• Follow fans: run searches for your book/
your name
• Search for mentions of similar books
• Use other platforms – create relationships
on other platforms and follow on Twitter,
eg Goodreads/ G+

24. Build Relationships
• I met people on Google Plus
• Followed them on Twitter
• They often promote my book because of
the relationship we have built up.

25. Your Followers Become Supporters

26. How?
Twitter Advanced Search or
Hootsuite/ Tweetdeck etc (retain searches)

27. Competition Ideas

28. Bright Yellow Success Model
Your PASS to Social Media Success:
Profile:
Power Up Your
Profile
Aim:
What is your goal
/ follow up
strategy?

29. Thank You
Sara Greenfield
Bright Yellow Marketing
www.brightyellowmarketing.com
sparkle@brightyellowmarketing.com
@brightyellw
@tweetauthors