Movie and TV studios are using games to increase their exposure and build momentum prior to launching. Learn the trade secrets and what other billion dollar grossing movies did.

1. P R O M O T I O N A L
G A M E S F O R M O V I E S
A N D T V S H O W S
WHAT THE ENTERTAINMENT INDUSTRY NEEDS TO KNOW

2. T R A D I T I O N A L
P R O M O S
Trailers
Print Posters
TV Ads
Not interactive, no way to know if
connecting with audience

3. D I G I T A L A G E
New technology and social
media are changing the
landscape
Marketing teams in the
entertainment industry are
becoming more creative and
innovative

4. E M E R G I N G
S T R A T E G Y
Among these newly emerging
approaches to digital marketing,
online games are one of the
most effective at reeling in the
fans.

5. E X P E R I E N C I N G T H E S T O R Y
W I T H A G A M E
Months before the film
release, Lionsgate
created a game where
users could register for
a “district”
“The Hunger Games”
was one of the most
successful films of
2012

6. T h e d a y s w h e n y o u w o u l d p u t o u t a t r a i l e r
o r p r i n t a p o s t e r a n d w a i t t i l l o p e n i n g
w e e k e n d t o s e e i f y o u w e r e a c t u a l l y
c o n n e c t i n g w i t h y o u r a u d i e n c e [ a r e g o n e ] .
T h e r e ’ s m e t r i c s f o r h o w y o u ’ r e c o n n e c t i n g ,
w h e r e y o u ’ r e c o n n e c t i n g a n d w h e r e y o u ’ r e
n o t c o n n e c t i n g .
Tim Palen, Lionsgate’s CMO

7. T A P P I N G I N T O T H E
G A M E S M A R K E T
Film and TV producers are
now tapping into this
huge gaming market by
producing movies based
on games.
In 2015, the box office revenue hit a record US$ 38.3 billion,
but the global games market took in a whopping US$ 91.8
billion in revenues.

8. G A M E S A S P A R T O F P R O M O T I O N A L
C A M P A I G N S
Game developers have been creating games based on movie and TV
franchises since the 1980s (think “Back to the Future” video game for NES)
The use of branded games as part of a promotional campaign for movie and
TV is quite a recent trend

9. U S I N G G A M E S T O P R O M O T E
F I L M S A N D T V S H O W S
Many, if not most, of the highest
grossing films and highest rated
TV shows within the last few
years have used online games as
part of their marketing
campaigns
The advantages of using games not just to expand a movie or
TV show franchise, but as promotion for an upcoming movie or
TV series, are finally being recognized

10. A D V A N T A G E S O F M A R K E T I N G U S I N G G A M E S
H I G H E N G A G E M E N T S H A R E A B I L I T Y
U N O B T R U S I V E S O U R C E O F D A T A
Games appeal to reward-
seeking nature of a vast
demographic range
Sharing of results can be
incentivised
Players engage with the
movie or TV characters
because they want to
More direct way of
knowing whether you are
connecting with target
audience or not

11. T h e t w o b i g g e s t
f i l m s o f 2 0 1 6
b o t h u s e d
g a m e s a s
p r o m o t i o n a l
m a t e r i a l s
M O V I E S
L E V E R A G I N G
G A M E S

12. M o r e m o v i e m a k e r s a r e f o l l o w i n g s u i t

13. S i m i l a r l y , t h e
t w o h i g h e s t
r a t e d T V s e r i e s ,
B r e a k i n g B a d
a n d G a m e O f
T h r o n e s , a l s o
f e a t u r e
p r o m o t i o n a l
g a m e s o n t h e i r
o f f i c i a l
p a g e s / s i t e s
T V S H O W S
L E V E R A G I N G
G A M E S

14. O n l i n e g a m e s a r e
a l s o b e c o m i n g
p o p u l a r f o r
p r o m o t i n g
a n i m a t e d T V s h o w s

15. T h e r e c e n t
a d v a n c e m e n t s i n
g a m e d e v e l o p m e n t
t e c h n o l o g y u s i n g
t h e H T M L 5 g a m e
e n g i n e h a s m a d e
c r e a t i n g
p r o m o t i o n a l g a m e s
a h i g h l y f e a s i b l e
o p t i o n
T E C H N O L O G Y F O R G A M E
D E V E L O P M E N T

16. H T M L 5 h a s m a d e g a m e d e v e l o p m e n t a
c o s t - e f f e c t i v e a n d t i m e - s a v i n g a p p r o a c h t o
p r o m o t i n g m o v i e s a n d T V p r o g r a m s .
F i l m d i s t r i b u t o r s a n d T V s t u d i o s n e e d t o
r e c o g n i z e a n d l e v e r a g e t h e i m m e n s e
p o t e n t i a l o f g a m e s t o e n g a g e a n a u d i e n c e .

17. I N T E R E S T E D T O O U T S O U R C E
Y O U R P R O M O T I O N A L G A M E
D E V E L O P M E N T F O R M O V I E S &
T V S H O W S ?
V i s i t
M a r k e t J S . c o m
o r e ­ m a i l
s u p p o r t @ m a r k e t j s . c o m
S o m e o f t h e b r a n d s
w e ' v e w o r k e d w i t h :