Beyond the Buzz | Social Media Marketing
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We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
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Beyond the Buzz | Social Media Marketing
- 1. Beyond the Buzz Social Media Marketing
- 2. Outbound Marketing • Traditional Media • Print • Radio • TV • Direct Mail • Telemarketing • Email
- 3. Inbound Marketing • New Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
- 4. Outbound vs. Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
- 5. Inbound Marketing Get Analyze Found Convert
- 6. Process Crawl Walk Run Fly • Social media strategy • Conversion campaign • Traffic growth • Fly on your own • Microblogging execution • Channel optimization • Lead nurturing resource development • Landing page • Campaign • Repeat conversion • Automation software development optimization campaigns • Blog publishing • Lead nurturing strategy schedule
- 7. Get Found • Identify buyer personas • Build an online presence • Follow content resources • Follow online influencers • Microblog THEIR content first • Share interesting and relevant content
- 8. Get Found | Content is King Consumer-to-Consumer Types of Content • Educate • Blogs • Inspire • Industry articles • Entertain • Videos • Insight controversy • eBooks • Whitepapers • eBooks • Webinars • Presentations
- 9. Get Found |Your Website
- 10. Get Found | SEO On-Page SEO = 25% Off-Page SEO = 75% • Text • Inbound links • URL • Recommendations • Page title • Page descriptions • Metatags (keywords) • Alt-text
- 11. Get Found | 10 Tips for Social Optimization • Integrate your blog into • Create conversion your main domain campaigns quarterly • Install share buttons • Optimize a landing page ABOVE each post • Feature conversion • Feature social media campaign on every icons on every page possible page • Offer RSS feeds • Use Google Analytics • Offer subscribe to RSS • Use social media by email analytics tools
- 12. Convert • Develop a hook • Create a landing page/tab • Simplify form • Call to action • Feature conversion campaign EVERYWHERE • Integrate traditional advertising and PR
- 13. Convert | Campaigns Social Media Website • Contest • eBook • Sweepstake • White paper • Coupon • Webinar • Petition • Tip sheet • Quizze • Text message • Trivia challenge • Event
- 14. Analyze • Traffic growth • Channel optimization • Google Analytics • Facebook Insights
- 15. Analyze | Google Analytics
- 16. Analyze | Facebook Insights
- 17. Analyze | Facebook Insights
- 20. Analyze | YouTube Insights
- 21. Tools • GoogleApps • Linkedin Labs • Hootsuite • CartoonMe • Buffer • SocialMention • ScreenFlow • Grader.com • Animoto.com • Wufoo.com • Dropbox • Xtranormal.com
- 22. QUESTIONS?
Editor's Notes
- Consumer-to-consumer driven Viral in nature 4 basic qualities of viral content: 1) Educational 2) Inspirational 3) Funny/Entertaining 4) ControversialWhitepaper examples Repurpose existing content Children’s Trust of SC example