To give you a snapshot of all of the issues that Google's algorithm changes have addressed over the years, we teamed up with Moz to create this infographic. Learn more about what these algorithm changes mean for modern SEO here: http://bit.ly/seo-myths-14
Harness the Potential of Local Search for Your BusinessHubSpot
This on-demand webinar, hosted by HubSpot's SEO expert Rebecca Churt, features one of the leading experts in local search: David Mihm. David will explain the power of local search, teach you how to harness it for your business, and provide actionable steps to start seeing immediate results. View full webinar here: http://hub.am/19EwfFV
Harness the Potential of Local Search for Your BusinessHubSpot
This on-demand webinar, hosted by HubSpot's SEO expert Rebecca Churt, features one of the leading experts in local search: David Mihm. David will explain the power of local search, teach you how to harness it for your business, and provide actionable steps to start seeing immediate results. View full webinar here: http://hub.am/19EwfFV
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
The Art of Social Media in Asia Pacific with Guy KawasakiHubSpot
Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific.
In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform.
In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust!
VIEW THE ON-DEMAND WEBINAR:
http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Search Engine Optimization(SEO) Tutorial Part 2Reena ji
Our SEO tutorial includes all topics of Search Engine Optimization such as black and white SEO techniques, how search engine works, SEO market research,Google Algorithm Updates.
Everything you know about SEO is wrongPhil Buckley
SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
SEO is continue changing all the time.
In this presentation Dudi Nakdimon (Head of SEO at Ladbrokes Coral) will go over -
Google Evolution, SEO and Google Evolution, SERPs Statistics
and Most important SEO factors for 2019
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
The Art of Social Media in Asia Pacific with Guy KawasakiHubSpot
Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific.
In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform.
In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust!
VIEW THE ON-DEMAND WEBINAR:
http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Search Engine Optimization(SEO) Tutorial Part 2Reena ji
Our SEO tutorial includes all topics of Search Engine Optimization such as black and white SEO techniques, how search engine works, SEO market research,Google Algorithm Updates.
Everything you know about SEO is wrongPhil Buckley
SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
SEO is continue changing all the time.
In this presentation Dudi Nakdimon (Head of SEO at Ladbrokes Coral) will go over -
Google Evolution, SEO and Google Evolution, SERPs Statistics
and Most important SEO factors for 2019
Seo googles algorithm updates oct 7-2014seoservicesau
Here's a breakdown of all the past Google Algorithm updates that were rolled out. This is one of many materials that our team at http://www.seoservices.com.au uses for training.
The search algorithm of google take pace to affect the SERP to a great extent. The frequency updates are being done by Google to ensure quality is maintained in search engines pages both for business and customers.
Google algorithm updates from 2012-2017 March explained along with possible changes for future.
P.S: Originally Posted in Emarket Education
Author: Sidharth Jena
Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on Internet, and also including mobile phones, display advertising, and other digital medium. The key objective is to promote brands, build preference and increase sales through various digital marketing. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
The presentation is on how you can apply some SEO strategies & achieve rankings in 2015, a strategy to follow.
Skype : divya-tandon
linkedin : https://in.linkedin.com/in/divya84
A visual history of google algorithm changesYagnik DK
Google algorithm updates many times within a particular year. While most of these changes have been small, there have also been several major changes. Tips on top 7 google ranking factor and know about black hat SEO tactics.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Google Algorithm is set of code or system which particularly used to retrieve data form its search index & provides best possible results for queries. The best links relating to your search query are theoretically the first ones Google lists.
Our PowerPoint presentation provides a concise yet comprehensive overview of seven pivotal Google algorithm updates that have shaped the digital marketing landscape. Through clear visuals and actionable insights, we dissect each update, from Panda to Core Updates, highlighting their significance and impact on online visibility and rankings. This presentation equips marketers with the knowledge needed to adapt strategies effectively and navigate the ever-changing terrain of digital marketing with confidence.
Similar to A Visual History of Google Algorithm Changes (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
A Visual History of Google Algorithm Changes
1. A VISUAL HISTORY OF GOOGLE ALGORITHM CHANGES
Over the years, Google has made thousands of changes to the way it finds and prioritizes
information on the web. While most of these changes have been small, there have also been
several major changes, which have significantly impacted how marketers think about SEO.
Below is a snapshot of when (and why) Google rolled out its most notable algorithm changes.
Note: We’ve also included some important, non-algorithm changes that have had a big impact on search.
YEAR
DEC
EMB
ER
JAN
‘03
UAR
Y
‘04
‘05
FEB
ER
‘06
EMB
RY
NOV
RUA
‘07
‘08
‘09
‘10
‘11
OCTOBER
MARCH
‘12
SEP
APRIL
ER
TEMB
‘13
Y
AUG
JUNE
US
T
J U LY
FEBRUARY
BOSTON
APRIL
CASSANDRA
Crackdown on linking
from co-owned
domains, hidden
text & links.
2004
MAY
DOMINIC
More emphasis on
quality backlinks.
MA
2003
Improvements to
the counting &
reporting of
backlinks.
JUNE/JULY
ESMERELDA
& FRITZ
Improvements
to the index
infrastructure.
NOVEMBER
FLORIDA
JANUARY
AUSTIN
FEBRUARY
BRANDY
Crackdown on
keyword-stuffing
& other black hat
SEO tactics.
Crackdown on
“invisible” text,
meta tag-stuffing.
Index expansion,
rollout of Latent
Semantic Indexing
(LSI).
2005
FEBRUARY
ALLEGRA
Crackdown on
suspicious-looking
links.
MAY
BOURBON
JUNE
PERSONALIZED
Improvements to how SEARCH
duplicate content &
non-canonical URLs
are treated.
2007
MAY
UNIVERSAL
SEARCH
Integration of
traditional results
with News, Video,
Images, Local, etc.
OCTOBER
JAGGER
OCTOBER
GOOGLE LOCAL
DECEMBER
BIG DADDY
Crackdown on
reciprocal links, link
farms, paid links.
Map data is
integrated with Local
Business Center
(LBC) data.
Updates to URL
canonicalization,
redirects, & other
technical issues.
2008
Google+ data & user
profiles included in
search results.
Changes to the
supplemental index &
filtered pages.
2009
APRIL
DEWEY
FEBRUARY
VINCE
DECEMBER
REAL-TIME SEARCH
THE BIG ONES
PANDA & PENGUIN
Update to singleword search results
& other small
changes.
Unspecified update
to the search index.
Big brands get a
boost in search
results.
Twitter feeds, Google
News, & new content
are integrated into
real-time feed.
Rolled out in 2011, the Panda
update affected 11.8% of queries
and was specifically targeted at
article directories (a.k.a. "content
farms"). As a result, sites including
wisegeek.com, suite101.com, and
ezinearticles.com saw huge drops
in their search results rankings.
2010
Crackdown on
low-quality pages
ranking for long-tail
keyword searches.
2011
JUNE
CAFFEINE
FEBRUARY
PANDA
Launch of new web
indexing system,
resulting in 50%
fresher index.
Crackdown on thin
content, content
farms, sites with high
ad-to-content ratio.
NOVEMBER
FRESHNESS
UPDATE
Greater emphasis put
on recent content in
search results.
The Penguin update (2012)
affected an estimated 3.1% of
English searches. Gaming sites and
porn sites were among the biggest
search ranking losers.
2012
JANUARY
SEARCH +
YOUR WORLD
NOVEMBER
SUPPLEMENTAL
UPDATE
JUNE
BUFFY
MAY
APRIL
GOOGLE PLACES MAY DAY
LBC rebranded
“Places,” is integrated
more closely with
local search results.
Results take user’s
search history into
account.
2006
FEBRUARY
VENICE
APRIL
PENGUIN
More localized
results appear for
broad queries.
Crackdown on link
schemes, keywordstuffing, other black
hat tactics.
SOURCE:
http://moz.com/google-algorithm-change
LEARN MORE:
http://bit.ly/seo-myths-14
2013
MAY
KNOWLEDGE
GRAPH
SEPTEMBER AUGUST
EXACT MATCH
IN-DEPTH
DOMAIN
ARTICLES
Relevant facts &
images included
alongside traditional
results.
Crackdown on
low-quality sites that
have search terms in
their domain names.
New type of result,
dedicated to more
evergreen, long-form
content.
AUGUST
HUMMINGBIRD
Google recognizes
full-question
searches, emphasizes
high-quality content.