The Art of Social Media in Asia Pacific with Guy Kawasaki

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Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific. In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform. In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust! VIEW THE ON-DEMAND WEBINAR: http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki

Guy Kawasaki
Guy@Canva.com
The Art of
Social Media

Guy Kawasaki
Guy@Canva.com
• Fix foundation
Goals

Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
Goals

Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
• Learn a bit about Canva
Goals

Cover: interesting
• Narrative
• Optimized size

Cover: interesting
• Narrative
• Optimized size
• Stocksy, not stock

• Use big fonts—min 10 points
• Ensure scan-ability

• Use big fonts—min 10 points
• Ensure scan-ability
• Include your cell number

• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold

• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold
• Use graphics > words; demo >
graphics

• Shoot horizontal
• Light from the front

• Shoot horizontal
• Light from the front
• Crop crap constantly

• Shoot horizontal
• Light from the front
• Crop crap constantly
• Optimize dimensions

• Embed pictures
• Be legal
• Embed videos—and natively to
Facebook!

Guy Kawasaki
Guy@Canva.com
The Art of
Visual Marketing

The User Experience (UX) and design work are usually done by skilled professionals or by the developers themselves. The first option is almost always satisfactory but it puts the bottleneck on the designer and it is usually done hiring a designer, adding to your project costs. The second option is cheaper and immediate but, sincerely, most of the design done by developers is "less then stellar" (in kind words). However, you don't have to pursue a designer carreer to successfully make a design for your next project. By applying time-proven knowledge and reusing great designs, you can have the best of both worlds. Your design won't play in Champions League (some things are best done by professionals) but it will surely be more than a match for your needs. Learn the basic design concepts, essentials and recipes, without the boring stuff. Your next project will be glad you did. BONUS: Get HubSpot scrapbook of brilliant homepage designs! http://bit.ly/1hrvhad

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