Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Mona Patel, CEO of Motivate Design and author of the upcoming book "Reframe: Shift the Way You Work, Innovate, and Think" walks through her process for helping clients overcome internal corporate blocks and personal barriers by helping them identify their own excuse personas.
Each excuse persona has a specific attitude that limits the chance for true innovation to happen. For more information on each excuse persona and reframing problems check out the Fast Company article that talks about 6 out of the 8 (http://www.fastcompany.com/3041047/the-6-excuses-preventing-you-from-designing-a-better-world) or download a free chapter of the book at readytoreframe.com
UXPA Boston 2015 | Discussion Guides PresentationMotivate Design
Discussion guides are universal research artifacts and often informed by a diverse range of stakeholders (from researchers to clients). With that many cooks in the kitchen, things are bound to get messy. This presentation introduces a reflection tool that allows researcher to define their rationale for what stays and goes in a discussion guide and to help shape the appropriate research methodology to get you where you need to go.
Motivate Design has effectively used this tool to align stakeholders on the most meaningful discussion points for research; what was in scope and what needed to be considered for future research. This tool will empower you to guide research initiatives toward the right direction.
UXPA Boston 2015
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
Why Can't You Get What You Want At Work? - HOW Design Live 2016Motivate Design
Do you hesitate to strive for the impossible? Is that hesitation rooted in fact or belief? Or are you just creating excuses? In this session, Mona Patel, Founder/CEO of Motivate Design, will walk you through four Excuse Personas featured in her bestselling book, Reframe: Shift the Way You Work, Innovate, and Think.
Then, she will be joined for a short chat by Ilise Benun, Program Partner for the Creative Entrepreneur program and Founder of Marketing-Mentor.com, to get personal and provide tips anyone can use to get past the excuses.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Mona Patel, CEO of Motivate Design and author of the upcoming book "Reframe: Shift the Way You Work, Innovate, and Think" walks through her process for helping clients overcome internal corporate blocks and personal barriers by helping them identify their own excuse personas.
Each excuse persona has a specific attitude that limits the chance for true innovation to happen. For more information on each excuse persona and reframing problems check out the Fast Company article that talks about 6 out of the 8 (http://www.fastcompany.com/3041047/the-6-excuses-preventing-you-from-designing-a-better-world) or download a free chapter of the book at readytoreframe.com
UXPA Boston 2015 | Discussion Guides PresentationMotivate Design
Discussion guides are universal research artifacts and often informed by a diverse range of stakeholders (from researchers to clients). With that many cooks in the kitchen, things are bound to get messy. This presentation introduces a reflection tool that allows researcher to define their rationale for what stays and goes in a discussion guide and to help shape the appropriate research methodology to get you where you need to go.
Motivate Design has effectively used this tool to align stakeholders on the most meaningful discussion points for research; what was in scope and what needed to be considered for future research. This tool will empower you to guide research initiatives toward the right direction.
UXPA Boston 2015
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
Why Can't You Get What You Want At Work? - HOW Design Live 2016Motivate Design
Do you hesitate to strive for the impossible? Is that hesitation rooted in fact or belief? Or are you just creating excuses? In this session, Mona Patel, Founder/CEO of Motivate Design, will walk you through four Excuse Personas featured in her bestselling book, Reframe: Shift the Way You Work, Innovate, and Think.
Then, she will be joined for a short chat by Ilise Benun, Program Partner for the Creative Entrepreneur program and Founder of Marketing-Mentor.com, to get personal and provide tips anyone can use to get past the excuses.
TEDxNewBedford - See Problems as OpportunitiesMotivate Design
Mona Patel, Founder & CEO of Motivate Design, in her first ever TEDx talk covers how she helps clients, family, and beyond reframe problems as design opportunities.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
It is important, no matter what the environment or situation, to remain productive and make the most of your time. Our latest work hack will guide you on how to optimise your time to achieve the most of your working day.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
TEDxNewBedford - See Problems as OpportunitiesMotivate Design
Mona Patel, Founder & CEO of Motivate Design, in her first ever TEDx talk covers how she helps clients, family, and beyond reframe problems as design opportunities.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
It is important, no matter what the environment or situation, to remain productive and make the most of your time. Our latest work hack will guide you on how to optimise your time to achieve the most of your working day.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.