TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. DATA SOURCE: MEDIA BANK PAKISTAN BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.

1. TV Industry Report
January – December
2013 – 2014

2. TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’14. It
covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along
with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend
split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the
ranking on the basis of ad spend.
For query on DATA, please contact Mr. Chander Kant from Media Bank at:
chander.k@mediabank.net.pk
If you have any other questions, please contact PAS at:
secretariat@pas.org.pk
About the Report

3. TRENDS
2014 vs 2013

4. 2014 vs. 2013
Total Minutes of Advertising
TREND ANALYSIS
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2013
2014
3,101,882 3,577,235
2013 2014

5. QUARTER WISE PERFORMANCE
% of Total Minutes of Advertising
2014 vs. 2013
TREND ANALYSIS
22%
26%
24%
27%
22%
28%
25% 25%
0%
5%
10%
15%
20%
25%
30%
Q1 Q2 Q3 Q4
2014
2013

6. ADVERTISERS’
REPORT

7. TOP 10 CATEGORIES
% Minutes of Total Advertising
20%
16%
13% 12%
5% 4% 4%
3% 3%
1%
18%17% 17%
11%
9%
5%
4%
6% 6%
2%
3%
21%
2014 2013

8. TOP 15 PLAYERS
% Minutes of Total Advertising
17%
7%
6%
4% 4%
3% 3% 3%
2% 2% 2%
1% 1% 1% 1%
11%
7%
3% 3%
3%
2%
5%
2%
2%
1%
2%
1% 1%
2% 2%
2014 2013

9. TOP 15 BRANDS
% Minutes of Total Advertising
2%
2% 2% 2% 2%
2% 1% 1%
1% 1% 1% 1% 1%
1%
1%
1%
2%
2%
2%
1%
3%
1%
1%
1%
1%
1%
1%
2%
2%
1%
2014 2013

10. CHANNELS’
REPORT

11. Top 15 Channels of 2013 -2014
Across All Genre - % Share of Advt. Minutes
4%
3% 3% 3% 3%
3% 3% 3% 3% 3%
3% 3%
3%
3%
2%
2%
2%
3%
4%
2%
4%
3%
3%
3%
2%
2%
3%
3%
3%
4%
2014 2013

12. Top 15 News Channels
% Share of Advt. Minutes
8% 8%
8% 8% 8%
7%
7%
6%
6% 6% 6%
4%
4%
3%
2%
5%
1%
9%
7%
7%
4%
7%
6%
6%
2%
4%
9%
3%
3%
4%
2014 2013

13. Top 15 Entertainment Channels
% Share of Advt. Minutes
8% 8% 8%
8%
8%
7%
6%
5%
4%
4% 4%
4%
3%
3%
3%
8%
9%
6%
8%
5%
5%
5%
6%
5%
8%
2%
5%
3%
3%
2%
2014 2013

14. Top Music Channels
% Share of Advt. Minutes
51%
31%
11%
5%
1% 1% 0% 0% 0%
41%
11%
17%
15%
5%
0%
7%
2% 1%
8XM JALWA KASHISH OXYGENE PLAY Indus Musik THE MUSIK AAG MTV
PAKISTAN
2014 2013

15. Top 15 Other Channels
% Share of Advt. Minutes
13%
10% 10%
9%
9% 9%
8%
7%
6%
5% 5%
4%
4%
0%
0%
8% 8%
10%
6% 6% 5% 5%
6%
11%
4%
4%
10%
2%
5%
4%
2014 2013

16. Top 15 Regional Channels
% Share of Advt. Minutes
19%
11%
10%
9%
8%
7%
6% 6%
6% 5% 5%
3%
3%
0% 0%
14%
12%
10%
8% 9%
6% 5%
3%
6% 6%
5%
5% 5%
2% 2%
2014 2013

17. Top 15 Prime Time Channels – Across All Genre
% Share of Advt. Minutes
4%
4%
4%
3%
3%
3%
3%
3% 3% 3% 3% 2% 2% 2%
2%
2%
3% 3%
3%
4%
3%
3% 3%
3% 3%
3%
3%
3%
3%
2%
2014 2013

18. Genre Split in 2013 & 2014
% Share of Advt. Minutes
NEWS, 44%
ENT, 41%
MUSIC, 6%
MOVIES, 3%
SPORTS, 2%
KIDS, 2%
RELIGIOUS, 1% FOOD, 1%
HEALTH, 1%

19. Time Band Split 2013 & 2014
% Share of Advt. Minutes
Late
Night (00:00 -
05:59), 11%
Morning
Time (06:00 -
11:59), 16%
After
Noon (12:00 -
16:59), 25%
Evening
Time (17:00 -
18:59), 11%
Prime Time
(19:00 - 22:59),
30%
Late Prime Time
(23:00 - 23:59), 6%

20. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0300-2690840