A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report April 14

2. Trend Analysis
Comparison Mar 14 - April 14
Total Minutes of Advertising
Mar-14 Apr-14
319,903
327,192

3. Trend Analysis
YoY Comparison: April 13 – April 14
Total Minutes of Advertising
April 13 April 14
302,146
327,192

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
21%
17%
13%
10%
6%
4% 4% 4% 3% 3%
15%
Beverages
Cellular
Communication
PersonalProducts
Detergents
Healthcare&
MedicalServices
Food
Construction
Cullinary
HomecareProducts
HomeAppliances&
Electronics
Other

5. TOP 10 PLAYERS
% Share of Advt. Minutes
13%
7%
6%
5%
5%
4%
3% 3% 3%
2%
UNILEVER P&G COCA COLA PEPSI COLA RECKITT Qmobile NESTLE ENGRO TELENOR Ufone

6. TOP 15 BRANDS
% Share of Advt. Minutes
4%
2% 2% 2% 2% 2%
2%
2% 2% 2% 2%
1% 1% 1%
1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
3% 3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
5%
3% 3% 3%
3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%

9. Genre Split in April’14
% Share of Advt. Minutes
Ent
43%
NEWS
39%
MUSIC
9%
MOVIES
4%
SPORTS
3%
KIDS
1% HEALTH
1% RELIGIOUS
0%
FOOD
0%

10. Time Band Split April’14
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning Time (06:00 -
11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening Time (17:00 -
18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696