A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis

1. TV Analysis
Monthly Report Jan 2015

2. Trend Analysis
Comparison Dec 14 - Jan 15
Total Minutes of Advertising
Dec-14 Jan-15
324,223
330,535
* January 2015 Airtime has increased by 2% as compare to December 2014.

3. Trend Analysis
Comparison Jan 14 - Jan 15
Total Minutes of Advertising
Jan-14 Jan-15
259,637
330,535
* January 2015 Airtime has increased by 27% as compare to January 2014.

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
16%
14% 14%
13%
10%
4% 4%
3% 3% 2%
18%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
16%
8%
5%
5% 4%
3% 3% 3%
2% 2%
UNILEVER P&G RECKITT COCA COLA TELENOR PEPSI COLA QMOBILE MONDELEZ
PAKISTAN
CONTINENTAL
BISCUIT
SAMSUNG

6. TOP 15 BRANDS
% Share of Advt. Minutes
3%
2%
2% 2%
2% 2%
2%
2%
1% 1%
1% 1% 1% 1% 1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4% 4% 4%
3%
3%
3% 3%
3%
3% 3%
3% 3% 3%
3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4% 4% 4% 4%
3%
3% 3%
3%
3%
3% 3% 3% 3% 3%
2%

9. Genre Split in Jan 2015
% Share of Advt. Minutes
ENT
43%
NEWS
42%
MUSIC
8%
MOVIES
3%
KIDS
2%
HEALTH
1%
RELIGIOUS
1%
FOOD
0%

10. Time Band Split Jan 2015
% Share of Advt. Minutes
Late Night (00:00 -
05:59), 11%
Morning
Time (06:00 - 11:59),
20%
After Noon (12:00 -
16:59), 25%
Evening Time (17:00 -
18:59), 11%
Prime Time (19:00 -
22:59), 27%
Late Prime Time
(23:00 - 23:59), 6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696