This document provides a summary of TV advertising in Pakistan from July 2009 to June 2010. It analyzes the top advertising categories, sub-categories, advertisers and brands by share of minutes. It also compares advertising trends from 2008-2009 to 2009-2010. Additionally, it examines TV viewership data in urban Pakistan and analyzes advertising share by channel, genre, time band and region. Key findings include that cellular communication was the top advertising category, while GSM was the leading sub-category. Unilever Pakistan had the highest advertising share among companies.