Print Media Advertising Spend by Category in Pakistan
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The document summarizes advertising data collected by Mediatrack from print media in various regions of Pakistan. It provides data on the share of advertising spend across various categories like government organizations, mobile operators, banks, automakers, consumer goods companies, and others. For each category, it shows the top advertisers and their percentage of total advertising spend. The data covers advertising in both English and Urdu newspapers as well as magazines from major cities in Pakistan.
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Print Media Advertising Spend by Category in Pakistan
- 1. Data Source:
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad, Multan, Peshawar, Quetta & Hyderabad Regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study. Data Source
- 3. 0.8% 0.8% 0.8% 0.9% 0.9% 0.9% 1.0% 1.0% 1.1% 1.2% 1.2% 1.4% 1.4% 1.6% 1.6% 7.0% 12% 15% 16% 17% INTERNET SERVICE MOBILE PHONE OPERATORS MEDICINE PETROL/LUBRICANTS WATCHES/CLOCKS GOVT OF KPK FURNITURE INSURANCE COMPANIES UPS/STABLIZERS/GENERATORS RAZERS SHOPS HOSPITALS/DAWAKHANA GOVT OF SIND INVESTMENT COMPANIES CORPORATE IMAGE BANKS FEDERAL GOVERNMENT INSTITUTES GOVT OF PUNJAB CONSTRUCTION COMPANIES
- 4. 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 3% 3% 13% 15% EASTERN PRODUCTS UNIVERSITY OF CENTRAL PUNJAB HEC CHINA MOBILE STATE LIFE SHOPPING CENTER HABIB BANK GOVERNMENT OF KPK VIRTUAL UNIVERSITY ETIHAD HOLDINGS BANK ALFALAH GOVERNMENT OF SINDH PUNJAB GROUP OF COLLEGE IZHAR GROUP DHA TREET CORPORATION UNITED BANK PAKISTAN NAVY BENEVOLENT GOVERNMENT OF PAKISTAN GOVERNMENT OF PUNJAB
- 5. 0.8% 0.8% 0.8% 1.0% 1.0% 1.1% 1.1% 1.2% 1.2% 1.3% 1.4% 1.4% 2% 3% 3% 3% 3% 4% 4% 4% HABIB BANK EDUCATION DEPT KPK DHA LAHORE VIRTUAL UNIVERSITY ENERGY DEPARTMENT PUNJAB PUNJAB GROUP OF COLLEGE PUNJAB SKILL DEVELOPMENT FUND MINISTRY OF INFORMATION ETIHAD TOWN BANK ALFALAH MINISTRY OF INTERRIOR PUNJAB MINISTRY OF HEALTH PUNJAB DREAM GARDENS UNITED BANK L GOVERNAMENT OF PUNJAB NAVAL ANCHORAGE GWADAR AGRICULTURAL DEPARMENT HOME DEPARTMENT PUNJAB PM YOUTH SKILL PROGRAM FBR
- 7. INSIDE 41% BACK COVER 22% FRONT COVER 22% FRONT INSIDE 11% BACK INSIDE 4%
- 8. Lahore got high share instead of Karachi Lahore 39% Karachi 30% Islamabad 21% Multan 4% Quetta 3% Peshawar 2% Hyderabad 1%
- 9. Sunday Monday Tuesday Wednesday Thursday Friday Saturday 24% 9% 10% 11% 12% 19% 15%
- 10. NOTE: We track the all categories but few of them are here. Charts are based on spend.
- 11. GOVT OF PUNJAB 51% FEDERAL GOVERNMENT 40% GOVT OF SIND 5% GOVT OF KPK 3% GOVT OF BALOCHISTAN 1%
- 13. UBL 40% BANK ALFALAH 19% HBL 13% SILK BANK 9% NBP 7% BANK OF PUNJAB 5% AL BARAKA 2% JS BANK 1% MCB 1% OTHERS 3%
- 14. STATE LIFE BIMA 74% TPL INSURANCE 17% SINDH INSURANCE 6% EFU 2% PAK QATAR 1%
- 15. EMIRATES AIRLINE 39% ETIHAD AIRWAYS 35% PAKISTAN INTERNATIONAL AIRLINE 1% QATAR AIRWAYS 24% TURKISH AIRLINE 1%
- 16. FAW V2 CAR 95% SUZUKI CIAZ 3% UNIQUE MINI CAP 1% 401 DIXIE MAZDA CAR 1%
- 18. SANOFI ANVENTIS 64% GETZ PHARMA 22% MARTIN DOW PHARMA 10% ABBOTT LAB 3% PAKISTAN PHARMA MANUFACTURERS ASSOCIATION 1%
- 19. ENGRO FERTILIZERS 12% FOUR BROTHERS 28% SURAJ FERTILIZERS 52% ROSHAN FERTILIZERS 8%
- 20. CALTEX HAVOLIN 33% MARI PETROLEUM 30% ZIC ENGINE OIL 11% ENEOS MOTOR OIL 8% BERLIN PETROLEUM 8% PSO 8% VALVOLINE LUBRICANT 2%
- 21. SPARCO PAINT 41% BRIGHTO PAINTS 35% ICI WEATHER SHILED 15% DULUX PAINT 5% MASTER PAINTS 4%
- 22. BRITE POWER 54% GAI WASH POWDER 24% ARIEL DETERGENT 15% SUFI SUPER DETERGENT 7%
- 23. SABA SOAPS 58%SUFI CLASSIC SOAP 15% COOL & COOL SHOWER GEL 6% PALMOLIVE SOAP 5% NISA CAMEL MILK SOAP 4% GOLDEN PEARL 6% OTHERS 6%
- 24. STARLET SHOES 46% TODS SHOES 11% DELUXE SHOES 11% JULKE SHOES 8% ENGLISH BOOT HOUSE 7% STYLO SHOES 7% SERVIS SHOES 6% REEF LAND SHOES 3% MOCHI 1% One of the main Players BATA is not active
- 25. G.F.C FAN 51% PAK FAN 31% TAMOOR FANS 11% STARCO FANS 4% ROYAL FAN 3% AL SHAIKH FANS 0%
- 26. DIAMOND FOAM 15% JOY FOAM 6% MASTER FOAM 62% UNI FOAM 17%
- 27. SHAUKAT KHANUM 4% AL KHIDMAT 3% REDO MEDICAL 2% AMAN FOUNDATION 2% CHHIPA 1% OTHERS 88%
- 28. COROLI CORN OIL 35% COMMANDER GHEE & OIL 28% DALDA 7% BORGES OLIVE OIL 6% SHAMA BANASPATI & OIL 5% GAI BANASPATI & OIL 5% OTHERS 14%
- 29. NURPUR MILK 54% PAKOLA MILK 22% MILK PAK MILK 15% EMBORG CHEESE 4% KHADAMS FOODS 3% ADAMS FOOD 2%
- 30. VITAL TEA 97% PEARL DUST TEA 1% GINSENG GREEN TEA 1% TAPAL FAMILY MIXTURE 1%
- 31. PEEK FREANS SOOPER 69% EURO BAKE CAKES 23% LU TIGER BISCUIT 7% BAKE PARLOR CUP CAKE 1%