This document summarizes print media analysis data from January 2017 in Pakistan. It monitors advertisement data from major publications in various regions of Pakistan, focusing on branded advertisements in English, Urdu and regional publications. It provides data on the percentage market share of major newspapers, magazines, banks, mobile operators and smartphone brands that advertised in January 2017. The data helps analyze trends in print media advertising across various industries in Pakistan.

1. Pakistan Print Media Analysis
January- 2017

2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
study.

4. 16%
12%
11%
10%
6.6%
5.0%
3.0% 2.7%
1.6% 1.6% 1.6%
2.0%
1.5% 1.3% 1.2% 1.1% 1.1% 0.9% 0.9% 0.9%

5. 12.3%
7.8%
5.5%
2.8%
1.8% 1.7% 1.6% 1.5% 1.5% 1.3% 1.2% 1.2% 1.1% 1.1% 1.0% 1.0% 0.9% 0.8% 0.7% 0.7%

6. 7.2%
3.9%
2.8%
2.1%
1.8%
1.5% 1.3% 1.3% 1.2% 1.2% 1.1% 1.1% 1.1% 0.9% 0.9% 0.9% 0.9% 0.8% 0.8% 0.8%

7. Daily Jang and Daily Dunya gain business in Jan 2017
41
15
12 12
7.1
3.9
2.5
1.6 0.9 0.9

8. 37
22
14
9.5
6.3
4.4 3.9
2.7
0.2 0.1
Express Tribune loss, B Recorder gain the business

9. 98%
2%
DAILY MAGAZINE
Magazines including Weekly, Monthly and bi Monthly

10. 36%
64%
ENGLISH URDU

11. Hyderabad
1%
Islamabad
23%
Karachi
35%
Lahore
28%
Multan
7%
Peshawar
2%
Quetta
4%

13. Data Source:
31
15
11
5.8
4.6 4.4 4.4 4.3 3.6 3.5 3.3
1.7 1.3 1.2 1.1
Hearlad have a huge jump in revenue in Jan-17

15. BANK AL HABIB
17%
UNITED BANK L
12%
HABIB BANK
10%
SINDH BANK
8%ASKARI BANK
8%
STANDARD
CHARTERED
7%
FAYSAL BANK
7%ALLIED
BANK
5%
FINCA
BANK
5%
BANK ALFALAH
4%
NBP
4%
OTHERS
13%
There are 14 Banks in OTHERS

16. CHINA MOBILE
43%
TELENOR
PAKISTAN
12%
PTCL
45%

17. OPPO SMART
PHONE
65%
Q MOBILE
35%

18. THE END