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TV Analysis 
Monthly Report Sep 14
Trend Analysis 
Comparison Aug 14 - Sep 14 
Total Minutes of Advertising 
250,141 
292,289 
Aug-14 Sep-14
Trend Analysis 
Comparison Sep 13 - Sep 14 
Total Minutes of Advertising 
248,810 
292,289 
Sep 13 Sep 14
TOP 10 CATEGORIES 
% Share of Advt. Minutes 
19% 
16% 16% 
15% 
4% 4% 3% 2% 2% 2% 
15%
TOP 10 ADVERTISERS 
% Share of Advt. Minutes 
24% 
8% 
7% 
5% 
4% 3% 3% 2% 2% 2%
TOP 15 BRANDS 
% Share of Advt. Minutes 
3% 
3% 3% 
2% 
2% 
2% 2% 2% 
2% 
1% 
1% 1% 
1% 1% 1%
Top 15 Channels 
Across All Genre - % Share of Advt. Minutes 
4% 4% 
4% 4% 4% 4% 
4% 4% 
4% 3% 3% 3% 3% 
3% 
3%
Top 15 Prime Time Channels – Across All Genre 
Prime Time (19:00 - 22:59) 
% Share of Advt. Minutes 
1% 
1% 
1% 
1% 1% 1% 
1% 1% 
1% 1% 1% 1% 
1% 1% 1%
Genre Split in Sep 14 
% Share of Advt. Minutes 
Ent 
42% 
Movies 
3% 
Music 
8% 
News 
42% 
Kids 
2% 
Religious 
2% 
Sports 
1% 
Food 
0%
Time Band Split Sep 14 
% Share of Advt. Minutes 
Late Night (00:00 - 
05:59) 
10% 
Morning 
Time (06:00 - 
11:59) 
18% 
After Noon (12:00 - 
16:59) 
27% 
Evening 
Time (17:00 - 
18:59) 
10% 
Prime Time (19:00 - 
22:59) 
29% 
Late Prime Time 
(23:00 - 23:59) 
6%
For query on DATA, please contact: 
MEDIA BANK 
Mr. Chander Kant 
chander.k@mediabank.net.pk 
0343-2330696 
For other queries, please contact PAS at: 
secretariat@pas.org.pk 
THE END

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Tv Analysis Monthly Report September 2014

  • 1. TV Analysis Monthly Report Sep 14
  • 2. Trend Analysis Comparison Aug 14 - Sep 14 Total Minutes of Advertising 250,141 292,289 Aug-14 Sep-14
  • 3. Trend Analysis Comparison Sep 13 - Sep 14 Total Minutes of Advertising 248,810 292,289 Sep 13 Sep 14
  • 4. TOP 10 CATEGORIES % Share of Advt. Minutes 19% 16% 16% 15% 4% 4% 3% 2% 2% 2% 15%
  • 5. TOP 10 ADVERTISERS % Share of Advt. Minutes 24% 8% 7% 5% 4% 3% 3% 2% 2% 2%
  • 6. TOP 15 BRANDS % Share of Advt. Minutes 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  • 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3%
  • 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
  • 9. Genre Split in Sep 14 % Share of Advt. Minutes Ent 42% Movies 3% Music 8% News 42% Kids 2% Religious 2% Sports 1% Food 0%
  • 10. Time Band Split Sep 14 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  • 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END