The document discusses the hair care landscape in India and opportunities for Dove shampoo brand extension. It notes that the hair oil category has the largest market share at 53% while shampoo accounts for 30% and is growing. Dove is looking to expand its brand into the shampoo category as the market is expected to reach $2.5-3 billion by 2018. Key drivers include product innovation, the emerging men's grooming sector, and increasing concerns about hair and appearance. Dove shampoo could leverage its existing brand equity and parent company HUL's market leading position.