The document provides a monthly TV analysis report for October 2016, including data on total advertising minutes, comparisons to previous months and years, top advertising categories, advertisers, brands, channels by genre and time bands. Advertising airtime decreased both year-over-year and month-over-month in October 2016, with news and entertainment making up the largest genres by share of advertising minutes.

1. TV Analysis
Monthly Report October-2016

2. * As compare to last year with the same period, Airtime has decreased by -1.11%.
Total Minutes of Advertising
Trend Analysis
Comparison October 2015 with October 2016
359,411
355,386
October
2015
October
2016

3. * As compare to September 2016, Airtime has decreased by -8.86%.
Total Minutes of Advertising
389,965
355,386
September
2016
October
2016
Trend Analysis
Comparison September 16 - October 16

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
18%
16% 16%
7% 6%
5% 5% 4%
3% 3%
17%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
36%
15%
13%
11%
6% 6%
4% 4% 3% 3%

6. TOP 15 BRANDS
% Share of Advt. Minutes
15%
10%
7% 7% 7% 7% 7%
6%
5% 5% 5% 5% 5% 5% 5%

7. Top 10 Channels
Across All Genre - % Share of Advt. Minutes
13%
11%
10% 10% 10%
9% 9% 9% 9% 9%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
9%
8%
8%
7% 7% 7%
6% 6% 6% 6% 6% 6% 6% 6% 6%

9. Genre Split October 2016
NEWS
46%
ENTERTAINMENT
37%
MUSIC
8%
MOVIES
4%
SPORTS
4%
KIDZ
1%
FOODS
0.44%

10. Time Band Split October 2016
Prime Time
31%
After Noon
28%
Morning
19%
Late Night
11%
Evening
11% Prime Time
After Noon
Morning
Late Night
Evening

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696