Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec’16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

1. Pakistan Print Media Industry
Yearly Report 2016

2. Analysis: Mediatrack Pakistan
Duration: 1st January, 2016 – 15th December 2016
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad, Multan, Peshawar and Quetta regions.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report

3. Data Source: Media Track Pakistan
 Total spent on Pakistan Print media industry in 2016 was PKR 20.09 Billion
(publications only).
 PKR 0.44 Billion Spent on Weekly and Monthly Magazines.
 Construction Category is top most spending category in Print media followed by
Institute and Bank.
 Government is one of the biggest spender on Print media.
 Treet Corporation was the biggest Advertiser from private sector.
Print Media Report
Data Statistics

5. 14.3%
13.6%
9.9%
9.2%
8.6%
4.6%
1.9% 1.7% 1.3% 1.2% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0% 0.9% 0.9% 0.9%
TOP 20 CATEGORIES
% Share of Spent

6. 9.8%
8.6%
4.3%
2.5%
1.7% 1.7% 1.4% 1.2% 1.0% 0.8% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 ADVERTISERS
% Share of Spent

7. 3.0%
2.4%
1.6%
1.3% 1.3% 1.3%
0.9%
0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 BRANDS
% Share of Spent

8. 39%
15%
12%
9%
7%
4%
3% 2% 1% 1%
7%
OTHERS
TOP 10 URDU PUBLICATIONS
% Share of spent

9. 34%
23%
11% 11% 10%
5%
4% 3%
DAILY DAWN THE NEWS EXPRESS TRIBUNE BUSINESS RECORDER DAILY TIMES THE NATION PAKISTAN TODAY PAKISTAN OBSERVER
TOP 10 ENGLISH PUBLICATIONS
% Share of spent

10. Back Page
21%
Back Inside
3%
Central Spread
1%Front Page
27%
Front Inside
12%
Inside
36%
PAGE AD TYPE ANALYSIS
% Share of spent

11. Islamabad
22%
Multan
5%
Quetta
3%
Peshawar
2%
Hyderabad
1%
Karachi
35%
Lahore
32%
REGION WISE ANALYSIS
% Share of spent

12. English
Publication
36%
Urdu
Publication
64%
ENGLISH VS URDU PUBLICATION
% Share of spent

13. Monthly Trend
% Share of spent
Jan - Dec 2016
7%
8% 8% 8%
10%
9%
8%
11%
8% 8%
7% 7%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

15. Top Magazines
In the year 2016
30%
10%
8%
6% 6% 5% 5% 5% 4% 4%

16. Publications vs Magazines/Digest
Based on % Spent
Publication
98%
Magazine/Digest
2%

17. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END