A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Mar 15

2. Trend Analysis
Comparison Feb 15 - Mar 15
Total Minutes of Advertising
* March 2015 Airtime has increased by 15.4% as compare to February 2015.
343,162
396,162
Feb 15 Mar 15

3. Trend Analysis
Comparison Mar14 - Mar 15
Total Minutes of Advertising
March 2015 Airtime has increased by 23.8% as compare to March 2014.
Mar 14
319,903
396,162
Mar 15

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
17%
11%
10%
6% 6% 6%
3% 3% 2%
17%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
18%
6% 6%
5% 4%
4%
3% 3% 3%
3%
UNILEVER PEPSI COLA TELENOR RECKITT
BENCKISER
P&G ENGRO FOODS NESTLE
PAKISTAN
QMOBILE COCA COLA SAMSUNG

6. TOP 15 BRANDS
% Share of Advt. Minutes
2%
2%
2%
2% 2%
2%
2% 2% 2% 2%
1%
1% 1% 1%
1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4% 3%
3% 3%
3% 3%
3% 3% 3% 3% 3% 3% 2% 2%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
3% 3% 3%
3% 3% 3%
3%
3% 2%
2% 2% 2% 2% 2% 2%

9. Genre Split in Mar 15
% Share of Advt. Minutes
NEWS
40%
ENT
40%
MUSIC
8%
SPORTS
4%
MOVIES
4%
KIDS
2%
RELIGIOUS
1%
HEALTH
1%

10. Time Band Split Mar 2015
% Share of Advt. Minutes
Late Night (00:00 -
05:59), 11%
Morning Time (06:00 -
11:59), 20%
After Noon (12:00 -
16:59), 25%
Evening Time (17:00 -
18:59), 11%
Prime Time (19:00 -
22:59), 27%
Late Prime Time
(23:00 - 23:59), 6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696