A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of July 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.

1. TV
Monthly Report July13

2. Trend Analysis
Comparison Jun-Jul 2013
Total Minutes of Advertising
Jun-13 Jul-13
274,686.70
271,819.60

3. Total Minutes of Advertising
Trend Analysis
YoY Comparison: July 2013-July 2012
July-13 July-12
271,819.60
269,451.30

4. Total Minutes of Advertising
TOP 10 CATEGORIES
19%
16%
11% 11%
8%
6%
5%
3%
2% 2%
19%
Beverages
Cellular
Communication
Cullinary
Detergents
Healthcare&
Medical
Services
Personal
Products
Construction
Education
Communication
PublicServices/
Welfare
Others

5. Total Minutes of Advertising
TOP 10 PLAYERS
8%
7%
6%
3% 3% 3%
3%
2% 2% 2%
P&G UNILEVER PEPSI COLA COCA COLA TELENOR Liaquat
Hospital
SAMSUNG Cm Pak ENGRO G-Mobiles

6. Total Minutes of Advertising
TOP 15 BRANDS
3%
3%
3%
2% 2%
2%
2% 2%
2% 2%
1% 1%
1%
1% 1%

7. CHANNELS’
REPORT

8. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
5%
4% 4%
4%
3% 3% 3% 3%
3% 3% 3%
3% 3% 3% 2%
Share in terms of minutes may be similar but it may vary in terms of value.

9. Top 10 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
5%
4%
3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

10. Genre Split in July 13
% Share of Advt. Minutes
NEWS
47%
Ent
41%
MUSIC
3%
FOOD
3%
SPORTS
2%
MOVIES
1%
RELIGIOUS
1%
KIDS
1%
HEALTH
1%

11. Time Band Split July 13
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 - 18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

12. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0300-2690840