PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period May 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track

2. Mediatrack monitor the print media data from Karachi,
Lahore, Islamabad Hyderabad ,Multan, Peshawar &
Quetta regions.
Mediatrack monitor all type of Ads including Classified,
Notices, Job opportunity and Tender etc along with
branded Ads.
But in this report focused only branded category Ads
from 38 English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement
monitored. Weekly / Monthly / Bimonthly Magazines
and Digest monitor for this study.

3. 1.1%
1.1%
1.2%
1.3%
1.3%
1.5%
1.5%
1.8%
1.9%
2.0%
2.2%
2.2%
2.6%
3.7%
4.4%
7.1%
7.6%
10%
12%
14%
GOVT OF KPK
ADVERTISING COMPANIES
RAZERS
FERTILIZERS
PETROL/LUBRICANTS
INVESTMENT COMPANIES
SOAPS / FACE WASH
CORPORATE IMAGE
GARMENTS/LAWN
UPS/BATERIES
HOSPITALS/HEALTH CLINICS
EXHIBITIONS
COOKING OIL & GHEE
CHARITY ORGANISATIONS
GOVT OF SIND
BANKS
FEDERAL GOVERNMENT
EDUCATION
CONSTRUCTION
GOVT OF PUNJAB

4. 0.7%
0.7%
0.7%
0.8%
0.8%
0.9%
1.1%
1.1%
1.1%
1.2%
1.2%
1.3%
1.3%
1.5%
1.9%
2.2%
2.3%
4.8%
8.7%
11%
SINDH BANK
SUFI SOAP & CHEMICAL
NATIONAL SAVING CENTER
NATIONAL INSTITUTE OF CD
SHAUKAT KHANUM HOSPITAL
DHA
PAKISTAN BROADCAST AUTHORITY
GOVERNMENT OF KPK
ENGRO FERTILIZERS
ASF FOUNDATION
BAHRIA TOWN
UNILEVER PAKISTAN
LAKSON GROUP OF COMPANY
STAR MARKETING
DALDA FOODS
TREET CORPORATION
UNITED BANK LIMITED
GOVERNMENT OF SINDH
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB

5. 0.7%
0.8%
0.8%
0.9%
0.9%
1.0%
1.1%
1.1%
1.2%
1.2%
1.2%
1.2%
2%
2%
2%
2%
2%
3%
3%
3%
NATIONAL SAVING CENTER
NATIONAL INSTITUTE OF CD
SHAUKAT KHANUM HOSPITAL
EDUCATION DEPT KPK
LIFEBUOY SOAP
MINISTRY OF LABOUR & HUMAN
PAKISTAN BROADCAST AUTHORITY
ENGRO FERTILIZERS
BAHRIA TOWN
GOVERNAMENT OF SINDH
ASF HOUSING SCHEME
LDA CITY
AGRICULTURAL DEPARMENT PUNJAB
FEDERAL BOARD OF REVENUE
GOVERNMENT OF PAKISTAN
DALDA CORPORATE
UNITED BANK LIMITED
GOVERNAMENT OF PUNJAB
ENERGY DEPARTMENT PUNJAB
MINISTRY OF HEALTH PUNJAB

6. English
35%
Urdu
65%

7. Hyderabad
1%
Islamabad
19%
Karachi
38%
Lahore
35%
Multan
2%
Peshawar
2%
Quetta
3%

8. BACK COVER
24%
BACK
INSIDE
5%
CENTRAL
SPREAD
1%
FRONT COVER
26%
FRONT INSIDE
14%
INSIDE
30%

9. 41
19
11
10
5.1
3.5
2.1 1.7 1.1 0.9 0.8 0.7 0.7 0.6 0.6

10. 33.2
21.7
13.5
12.5
6.1
4.2
3.3
2.5
0.3
DAILY
DAWN
THE NEWS BUSINESS
RECORDER
EXPRESS
TRIBUNE
DAILY
TIMES
THE
NATION
DAILY
PAKISTAN
TODAY
PAKISTAN
OBSERVER
THE
FRONTIER
POST

11. 34
9.6
6.0 5.8 5.3 4.8 4.4 4.3 4.0 3.9 3.8 3.5 2.6
1.5 1.2

13. UFONE
40%
TELENOR
6%MOBILINK
4%
PTCL
50%
PTCL included its all product

14. OPPO
66%
SAMSUNG
34%

15. GREE AIR
CONDITION
36%
ENVIRO
INVERTER AC
27%
ORIENT AIR
CONDITION
19%
FLOWER DC
INVERTER AC
15%
CHANGHONG
RUBA AC
2%
BAXI ULTRA DC
INVERTER AC
1%

16. 33
9.8 9.5 8.8
5.8 5.7 5.0 4.5 4.1
3.2 2.9 2.8
2.0
0.9
2.0

17. 61
15
2.6 1.9 1.7 1.5 1.3 0.8 0.8 0.7 0.6 0.5 0.4 0.4 0.4

18. 26
22
16
11
8.5
6.9
5.3
2.3
1.4
0.6

19. 20
11
10
6.9 6.8
5.9 5.7
5.0
4.6 4.5
3.1
2.2 1.9 1.7 1.6 1.4 1.2 0.9 0.7 0.6 0.5 0.5 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2