This proposal outlines a broadcasting partnership between Singapore Tourism Board (STB) and Broadcasting Channel in Vietnam. It involves Broadcasting Channel broadcasting Singapore-made documentaries and reality shows to promote Singapore's culture and image in Vietnam. A list of 7 documentary films from Singapore production companies like Threesixzero Productions is provided, covering topics like celebrations, food culture, and life in Singapore. Broadcasting the films would benefit STB by bringing accurate images of Singapore to Vietnamese audiences. A package broadcast deal and individual film licensing and broadcast fees are outlined to STB.

1. Singapore to Vietnam
Proposal for a Broadcasting
Company

2. Content
• We know STB
• Broadcasting Channel
• Singapore Partner: Threesixzero
Productions
• The idea & Film list
• Benefits & Budget

3. WE know STB

4. Singapore Tourism Board
• The Singapore Tourism Board
(STB) is a leading economic
development agency in tourism,
one of Singapore’s key service
sectors. Known for partnership,
innovation and excellence, the
Board champions tourism and
builds it into a key economic
driver for Singapore.
• STB aims to ensure that tourism
remains a key economic pillar
through long-term strategic
planning in partnership with the
public and private sector
stakeholders.
• Set against the backdrop of
growing opportunities from both
traditional outbound markets,
the STB is setting ambitious
targets for 2015 to ensure that
the tourism sector in Singapore

5. Targets for 2015
• By 2015, Singapore aims to be a
destination of choice, a
powerful tourism hub attracting
visitors, businesses and
talents from across the world
by 2015.
• The STB’s three key areas of
focus:
(a) Strengthening
Singapore’s position as a
Leading Convention & Exhibition
City in Asia with a strong and
dynamic business environment.
(b) Developing Singapore as a
leading Asian leisure
destination by providing an
enriching experience that is
Uniquely Singapore.
(c) Establishing Singapore as
the Services Centre of Asia - a
place where visitors come to
enjoy high-end quality services

6. Tourism Development
• As part of the Government's commitment
to grow the tourism sector, a Tourism
Development Fund (TDF) has been set up
to support initiatives in these four
areas:
(a) Infrastructure Development:
Developing critical infrastructure to
support tourism growth
(b) Capability Development: Enhancing the
capability of Singapore-based travel
and tourism players as well as
attracting world-class travel and
tourism businesses and organizations
to set up in Singapore
(c) Anchoring Iconic/Major Events:
Attracting iconic or mega events that
will highlight Singapore as a premier
destination for Leisure, Business and
Services customer segments
(d) Product Development: Developing
strategic tourism products
• Utilization of the TDF will be based
upon careful evaluation of each

7. BROADCASTING Channel

8. • Channel focus content:
entertainment, culture, travel,
discovery…
• Studio: 500 square meter with
modern equipments
• Production team with more than
20 professional, experienced
members
• Digital and analog broadcast:
national coverage (analog from
August 2010)
• Available on Cable TV: Cable
HCaTV, HTVC systems and local
cable TV.
• Internet TV: Nearly 12 million
visitors a month
• Mobile TV: 10,000 subscribers
• Satellite HD: 15,000
subscribers
• Broadcasting Channel’s time
frame on VTC1: 7:30 – 9:30;
14:00 – 16:00; 17:30 – 18:30;
20:00 – 23:00
BROADCASTING Channel

9. Studio
Life Production
Magazine
Men Magazine
Daily Sports Newspaper
Vietnam Sports
Newspaper
PartnePartne
rsrs
BROADCASTING Channel

10. • 3D Graphics Technology
for making advertisement
for products and media
production
• Event organizer,
conference, seminars and
art Live show.
• TV show format and TV
show production and
communication program
Life Production
• Production and
implementation of
purchase television
broadcasting rights,
copyright, intellectual
property rights,
cultural products.
• Production and release
of the cinema film,
television program,
documentary, scientific
Studio – Television
equipments
BROADCASTING Channel

11. Singapore Partner

12. Threesixzero Productions
Established in 2001
Threesixzero Productions
specializes in the production of
factual programmes for major
networks and channels like
Mediacorp, Arts Central, National
Geographic Channel and Discovery
Channel. These programmes range
from travelogues to arts, food,
social and cultural documentaries
and many have garnered
international awards.
With its unique access to Greater
China and Asia, it is the company's
goal to explore the dynamism of the
diverse cultures in this region and
make quality programs that are of
the highest standard.
Threesixzero is the
distributor of Singapore’s Media

13. Threesixzero’s films
Love
Singapore Find me a
Singaporean
No kid is a
bad kid
Foodold
days

14. The Idea & Film list

15. The Idea
• “Singapore to Vietnam” is a media
distribution program in which
Broadcasting Channel will buy and
broadcast Singapore-made documentaries
and reality TV shows to promote
Singapore’s image and culture
• The topics would be about Singapore as a
unique destination for tourists, about
the culture, the people, food,
educations, medical services, business
hub…
• The films will be localized with
Vietnamese narration and subtitle and
broadcast on Broadcasting Channel’s time
frame on VTC1
• The length of the film is about 30 min;

16. The Idea - 2
• The second option is:
– BROADCASTING Channel send a group of
director and crew to Singapore to make
the film base on the content and
topics required by Singapore Tourism
Board
– The cost would base on each project
which include the production cost and
broadcasting cost.

17. Film list
• CELEBRATIONS
– Length: 8 x 30’
– Type:
Infotainment
– Made by: The Moving Visuals
Co.
• Brief content:
“Celebrations” showcases
traditional and cultural
events of different
communities in Singapore
and how they are
celebrated among its
peoples. It details the
fascinating preparation
for each occasion and
shares the emotions of

18. Film list
• FIND ME A
SINGAPOREAN
– Length: 10 x 30’
– Type: Infotainment
– Made by: Threesixzero
Productions
• Brief content: Have you
ever wondered what life
is like for your
countrymen who live
abroad in some of the
most distant and obscure
cities? “Find Me A
Singaporean” takes you on
a life-changing journey
to these places to find
out. The series is named

19. Film list
• FIND ME A
SINGAPOREAN
2
– Length: 10 x 60’
– Type: Infotainment
– Made by: Threesixzero
Productions
• Brief content: Season 2
of this award-winning
series continues its
search for Singaporeans
who live abroad in some
of the most distant and
obscure cities to find
out why they decided to
uproot from their
comfort zones to face
challenges in

20. Film list
• FOOD OLD DAYS
– Length: 15 x 30’
– Topic: Food
– Made by: Threesixzero
Productions
• Singapore is a well-known
food paradise and its
national hobby is eating.
While the cosmopolitan city
is constantly introducing
new food ideas, many
traditional food fares are
fading away from the radar
in our local food culture.
Armed with very little
information - sometimes

21. Film list
• LOVE
SINGAPORE
– Length: 8 x 30’
– Type: Infotainment
– Made by: Threesixzero
Productions
• Brief content: 24
residents of Singapore
from all walks of life
disclose where their most
beloved places are in the
island-state. The series
transports you from one
corner of the city to
another and sets you back
and forth in time, as
these special guests

22. Film list
• SINGAPORE
MONTAGE
– Length: 3 x 30’
– Type: Infotainment
– Made by: Threesixzero
Productions
• Brief content:
Singaporeans from all
walks of life candidly
share their thoughts,
views, frustrations and
aspirations in this
reality series which
captures the heartbeat of
the city. Through an
audio-visual collage that
stitches together the
multi-faceted lives of its

23. Film list
• SOUL OF
A CITY
– Length: 1 x 60’
– Type: Documentary
– Made by: August Pictures
• Brief content: What makes
the soul of Singapore?
What sets the city apart
from the others? Exploring
the many corners of the
Garden City and peering
into the lives of its
people, this one-hour
documentary seeks to
define its unique charm
and character. Through its
lens, it offers a
mesmerizing glimpse into

24. Benefits & Budget

25. Benefits
• Singapore to Vietnam is a cost effective way to
bring information and true images of Singapore
to Vietnamese audience through Broadcasting
Channel
• Two times broadcast a week plus free re-
broadcast for each film
• All the films are made by professional
productions companies in Singapore
• A full solution to STB’s communications program
with 2 free TVCs and pop-up logo and information
during the film
• Thank you note at the end of the film
• Discount on extra TVCs booking on Broadcasting
Channel for both STB and STB’s partners (during
the film or in other programs)
• STB is free to choose the time of year and the
films in the above list (or STB’s films) to be

26. Budget
• Film license fee:
– 30’ film: US$ XXX
– 60’ film: US$ XXX
• Translation and editing:
– 30’ film: US$ XXX
– 60’ film: US$ XXX
• Broadcasting fee:
– 30’ film: US$ X,XXX (package rate for
more than 10 films)
– 30’ film: US$ X,XXX (single film, less
than 10 films)

27. Budget – Package Rate
Name
Lengt
h
Qt
y
Edi
t
Licens
e
Broadcas
t
Total
Celebrations 30 8 XXX XXX X,XXX XX,XXX
Find me a
Singaporean - 1
30 10 XXX XXX X,XXX XX,XXX
Find me a
Singaporean - 2
60 10 XXX XXX X,XXX XX,XXX
Food old days 30 15 XXX XXX XXX XX,XXX
Love Singapore 30 8 XXX XXX XXX XX,XXX
Singapore
montage
30 3 XXX XXX XXX X,XXX
Soul of City 60 1 XXX XXX XXX X,XXX
*VAT excluded

28. Media Value
Content
Price
(USD)
Time Quantity
Amount
(USD)
TVC XXX 0.5 min 01 spot XXX
Singapore Film X,XXX 30 min 01 film X,XXX
Real cost - 1 year X,XXX 30 min 52 film XXX,XXX
Media value - 1
film
XXX 30 min 60 spot XX,XXX
Media value – 1
year
XX,XXX 1,560 3,120 spot XXX,XXX

29. THANK YOU