The document describes plans for a Youth Festival focused on film, TV, animation and design to be held by Point College. The two-day festival aims to promote Point College's creative industry programs and careers in the fields. It will include film screenings, workshops, talks and contests. One contest will encourage video submissions promoting tourism in Malaysia to support Visit Malaysia Year 2014. The festival targets youths and the public and hopes to generate interest in Point College's courses and scholarships. It proposes dates in May 2014 at various Kuala Lumpur venues and outlines budgets, potential sponsors and promotional strategies.

1. YOUTH FESTIVAL
FILM, TV, ANIMATION & DESIGN
CREATIVE INNOVATIVE DISCOVERIES : PROJECT

2. What is Youth Festival?
• A festival open to public as to build awareness on the Film, TV, Animation and
Design industry.
• A festival whereby Malaysians are exposed to the creative industry.
• A festival with many fun activities as well as valuable information about Film, TV,
Animation and Design.
• Examples of Festivals : Future Music Festival Asia (FMFA), Urbanscapes.

3. Objective
• To boost the profile of Point College as a major higher education creative company.
• To promote Film, TV, Animation and Design as a viewable new career options to
youths.
• To showcase our industry credentials.
• To get 4,000 enquiries of our courses from form 4 and form 5 students.
• To get potential graduated students to come and 50 to sign up by utilizing and
giving out MCMC scholarships.
• To promote and support Visit Malaysia year 2014

4. Target Audience
• Potential Point College Students
2013 SPM Leavers
2014 form 4 and form 5 students
Potential students
• Open Public
• YouTubers, Videographers, Travelers

5. Dates & Venue
• Proposed Dates:-
• 2nd & 3rd May 2014 – (2 days event : Friday & Saturday)
The first day (2nd May, Friday) will be an invitation basis event whereby we will invite high school students only.
The second day (3rd May, Saturday) will be open for members of the public as well as other students.
• 24th May 2014 (Saturday)
This is for us to target and catch current form 5 students during their school holidays and at the same time target the SPM graduate students.
• Proposed Time:-
• 10am – 6pm
• 10am – 10pm (night time movie picnic as it will not be too hot)
• Proposed Venue:-
• Sports Planet, Kota Damansara
• Secondary School Hall
• Dataran Merdeka (area with grass*)

6. Who can we approach for support?
•Redberry
Sponsors for an awareness campaign targeting the public on World Class Education by Point College
•Ministry of Youth/ Ministry of Education/ MCMC
Sponsors for an awareness campaign targeting the youths to join in the Creative industry in Malaysia.
•POSTAM
Invite members to conduct workshops and exhibitions during the festival.
•Anima Point
To conduct talks at Point College.
•K-Production
Overseas speakers to come for talks.
•Rotaract
An NGO club to assist in man power and organizing/event flow
•Citiworld
To bring over students to attend our event.

7. What will be at the festival?
• Local Movie Marathon Picnic
• Animation screenings
• Games booth
• Food and Drinks booth
• Design booths
• Talks
• Workshops/Seminars
• Lucky Draw
• Contests
• Latest Film/Equipment Demonstration
• Visit Malaysia 2014 – Video Contest

8. Who can we invite
•Event Emcee/Host
Linora
JJ & Ean
•Youtube Sensations
Grimm Films Production
Wong Fu Productions
Jinny Boy
•Industry Leaders
Yoki Chin
Adrian Teh
Ah Niu
Hasnul Hadi
Afdlin Shauki

9. Promotional Awareness
• Social Media Awareness & Event Page
• Education Fairs – Flyers, Word of Mouth etc..
• Newspapers – Malay Mail, Star, Sin Chew etc..

10. Budget
Item Budget
Talents & Manpower RM 30,000
Logistics RM200,000
Films & Animation Royalty Fare RM 50,000
Printing Materials RM 50,000
Online Ads RM 20,000
Media RM 100,000
Speakers (token) RM 5,000
Goodie Bags RM 40,000
SMS / Emails RM 10,000
F&B (for staffs, speakers & manpower) RM 10,000
Lucky Draw & Contest Gifts RM 20,000
Booths (inclusive table & chair) RM 50,000
Electricity Generator RM 100,000
Total RM 685,000
• Point College Budget : RM50,000
• Ministry to sponsor RM1,000,000

11. Visit Malaysia 2014
• To support and promote Visit Malaysia year 2014.
• To hold a video contest in conjunction of Visit Malaysia year 2014.

12. Contest Mechanism
• Participants will have to shoot and edit a video of “ANYTHING” that they deemed
relevant to promote Tourism Malaysia – Visit Malaysia year 2014!
• Examples of Videos : “Sceneries of Islands and Hidden Gems of Malaysia”,
“Malaysia’s multi-cultural race & ethnicity”, “Authentic historical monuments &
modern architectures”, “Malaysian Music & Arts Performance”, “ 1001 Must-try
Delicacies in a lifetime” etc…
• Contest is open to 2 categories:-
 Category A : Open Public
 Category B : School Students (13 – 17 Year Olds)
• Videos will then be sent to Point College for compilation and will be uploaded on
YouTube (event page) for views and voting.

13. Voting Mechanism
• Videos will then be sent to Point College for compilation and will be uploaded on
YouTube (event page) for views and voting.
• Winners will be judged in a few aspects:-
 Amount of likes & support from public
 Judge’s agreement based on creativity and technique
 Video content
• For each category, there will be 3 winners. With a total of 6 winners for both
categories.
• Prizes & Awards will be given during the Awards Night (ie: Kancil Award)

14. Promotional Awareness
• Contest will be announced to public via “Social Media”, “Print Ads”, “Radio Ads” and
at the “Youth Film, TV, Animation and Design Festival”.
• Contest will be promoted in schools through roadshows, education fairs, school
fairs and school visits.