Netflix is the world's leading internet television network with over 75 million streaming members in over 90 countries. Its mission is to become the best global entertainment distribution service and help content creators find a global audience. Netflix's strengths include its strong brand, large catalog of TV shows, movies, and original content. It faces threats from technological advancements and black market competitors. Netflix's business model focuses on value, convenience, and selection for its customers who are typically aged 24-35 with at least a bachelor's degree.

1. Bhavesh Gidwani
MBA Marketing 1

2. 1. Introduction
2. Mission Statement
3. Competitors
4. Marketing Mix
5. Business model canvas
Contents
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4. MissionStatement
No mission statement, but they have an official
‘vision’ of Netflix’s future:
• Becoming the best global
entertainment distribution service
• Licensing entertainment content
around the world
• Creating markets that are accessible
to film makers
• Helping content creators around
the world to find a global audience
• Company values to guide
employees’ everyday decisions :

5. Introduction
 Netflix is the world’s leading internet television
network
 With over 75 million streaming members in over
90 countries
 Its customers enjoy more than 125 million hours
of TV shows and movies per day
 Its online catalogue includes original series,
documentaries and feature films
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6. Introduction - SWOT
Strengths
• strong brand to differentiate from competitors
• a large catalogue
• original content
• fast forwarding functionality
• HD viewing
• ability to watch content simultaneously on multiple devices
Weaknesses
• Their international business is not yet profitable
• Investing large amounts of their revenue on original content is risky
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7. Introduction - SWOT
Opportunity's
- Grow its international market share
- Grow its movie catalogue in order to gain moresubscribers
Threats
- Ever changing due to technologyadvancement’s
- Black market
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8. Product

9. Pricing

10. Place
It is available in over 190 countries and as of
June 2019
People can watch Netflix on their
smartphones, laptops, tablets, smart TVs,
streaming devices, and game consoles.

11. • Cross-‐promotionalprograms with the
manufacturers and sellers of DVD
players;
• Theatertickets;
• Commercialand radiospots;
• Bannersand popups;
• Nellixaffiliate program (free-‐trial
promotion);
• Word-‐of-‐the-‐mouth.
Promotion

12. • VALUE
• CONVENIENCE
• SELECTION
Positioning

13. Business model canvas – Customer segments
• It has an estimated 75 million streaming members in over 90 countries
• Customer segment are that they are aged between 24-35 with annual
salaries starting at $50,000. Have at least a bachelor’s degree and have
children
• Anyone who can afford an internet connection
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14. Business Model Canvas