The document discusses developing health tourism in India. It outlines several benefits of health services trade including foreign exchange, consumer gains, and better regulation. Key barriers are standards, accreditation, and immigration. India can brand itself as a destination for quality healthcare at low costs compared to countries like the US and EU. Developing health tourism requires cooperation across medical, tourism and other industries as well as addressing issues like insurance, standards, and marketing.

1. Performance improves, when we stop competing against a rival and instead start competing against the situation

2. Executive Summary The specific areas to trade in health services that are under examination are health care, surgery and rehabilitation Several benefits to trade in health services such as foreign exchange,consumer gains, and better management and regulation. The main barriers to the development of trade in health services are the nature of medical practice, accreditation and standards, immigration. Branding India as a favorite destination for healthcare tourism for EU and US as the two key market T o participate in the upgrading of the global healthcare industry with technically proven and economically viable solutions To build up strong local system with participation of all related industries , medical, tourism, hospitality, insurance, airlines… to fulfil the major goal To generate value from foreign customers by understanding their needs and working on the quality of products and services

3. Low Cost, High Quality Medical Capabilities Source: IBEF, Literature Review Healthcare Cost Differential US$ Cost Saving 80% 91.2% 92.5% 98.8% 97.7% Not just cost advantage: The success rate in the 43,000 cardiac surgeries till 2002 was 98.5% India's success in 110 bone marrow transplants is 80% Quality a Key Factor

4. Cost Effective and Good Quality Drugs in India DRUGS IN USA Cost of development- hundreds of million dollars Amgen antibody- $10.00/ dose Cost of treatment- $20,000 INDIAN DRUG Time for development- 3 years Cost of development- $4 m! Cost of treatment- $50 !! USFDA Approved Plants Outside USA DEVELOPMENT (Example: Disease- Psoriasis)

5. Market Analysis Target Segments -- Europe -- America -- Australia -- Asia Market Competitors -- Singapore -- Thailand -- China Features of various products Longer Variable Predictable Shorter Follow up variable Variable Durations Specialist skills Primary care More therapeutic intervention rather than medical Specialist skills Broad range need for intervention and backup High level of technology Good Primary care Growing expectation for hospital services Health Services Capacity Requirements Higher income Specific needs Other health conditions Low to medium health risk Elderly Upper middle to middle income Healthy enough to travel Specific surgery or medical requirements Variable health risk Middle age to elderly Upper middle to higher income Healthy Low health risk All ages Client group Rehabilitation Treatments / Surgery Wellness Care

6. SWOT Analysis for Health Tourism Strength Well establish tourism infrastructure and capacity to support the movement of customers along with hotel services that would be required to build the market. Healthy attractive environment for the delivery of products. Growing capacity to manage large scale projects. Government support for Medical tourism. Clear and Strong Commitment on Human Resource and Sustainable Development. International standard Weakness Lack of a systematic development in terms of management capacity, regulatory capacity and shortages in most health professional groups Medical insurance portability Malpractice and liability insurance Late comer in market w.r.t NHS, SingaporeMedicine, Thailand

7. SWOT Analysis for Health Tourism Opportunities The overall global output have not met the market demand Foreign exchange earner. Provides opportunities for links to global markets and encourages use of international standards of performance in order to be competitive. Allows institutions to keep up to date with best practice in clinical as well as management areas in a cost effective and efficient manner. Threats Lack of knowledge w.r.t the international standards. Fierce competition with established brands currently dominated the market (Thailand, Singapore) Consumers’ strong loyalty to local brand. Risk of healthcare (death, incorrect diagnosis) treatment might affect the consumption. Unstructured and unregulated growth of the Indian industry will deteriorate the quality and future growth prospects.

8. Business Needs for Health Tourism Services Much of the feasibility of health tourism is only possible with -- Financal help and insurance coverage. -- Accreditation and standards for Indian Hospitals. -- Laws and regulations -- Streamline immigration process for medical visitors -- Develop JV with International hospitals for exchange of expertise & knowledge. -- Uniform price band in major specialties to be made public. -- Undertake international marketing campaign. Establish Indian healthcare as safe & trustworthy Road shows, exhibitions in targeted countries

9. Vision Statement To provide a unified interface for all health appointments and its other prerequisite processing

10. Project Scope - Functionality Web based Solution For Patients Online searching facitlity. E-appointments / Cancellation of appointments Add appointments. Automatically search for next available appointment dates. Online Insurance eligibilty and approval. E-mail Reminder or Telephone reminder. Online payments. For Adminstration Appointment History Shows Every Patient Appointment and Its Status Financial reporting Daily sales and receipts reporting For Doctors Daily, Weekly, and Monthly Views of schedule Patients Information Encrypted imaging systems and lab information systems Print Appointment List

11. Project Scope - Flowcharts Service Confirmation Process Customer registers on the webportal and sends his detailed requirement. Our BPO personal will enquire the hospitals and give the feedback to customer. The customer confirms the services and makes an advanced payment to the hospitals. If the customer requires and travel assistance, the BPO personal will make the arrangement for it. The BPO personal will confirm the service before an hour with the customer. Customer Customer approaches an insurance company. The BPO personal enquire about the insurance coverage.

12. Project Scope - Flowcharts Our Medical / Insurance Collaboration Process Our company will assist international medical hospitals to rate our Indian hospitals. Our company will assist with international insurance companies to provide insurance covers for patients coming to Indian hospitals Our company will assist Indian Govt. to ease the immigration process and develop Indian medical tourism projects Our company will arrange travel agents in various places. Medical tourism Development

13. Project Scope - Screenshots Home page layout Rehabilitation Treatments / Surgery Wellness Care

14. Project Scope - Screenshots Searching for hospitals

15. Project Scope - Screenshots Comparing hospitals

16. Project Scope - Screenshots Taking details of the customer

17. Stakeholders in the Health Tourism · Ministry of Health · Ministry of Tourism · Ministry of Trade · Development/Investment Authority · Tourism Development Agency · Private Sector Agency e.g. Chamber of Commerce, Tourist Board · Providers – public or private · Insurance Industry · Employers · Bankers

18. Inputs of Health Tourism Industry

19. Strategic Framework for Health Tourism Industry

20. Project Scope - Goals Develop policy framework for Health Tourism. Develop standards and guidelines at par with international standards Collect/review data to determine the possible marketable services and skills Examine and improve support services and linkages Establish a framework policy for malpractice and other insurance. Propose and promote models of private and public alliances that could lead to the establishment of diverse health tourism products Develop investment portfolio, with appropriate incentives, to attract overseas investors, particularly those with established brands. Assess market trends to determine future directions Develop and implement marketing strategies to promote health tourism

21. Thank You Team work is mainly about situational leadership, letting the person with the relevant Core Competency for a situation take Leadership.