Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. ASCI was formed with the support of all four sectors connected with Advertising- Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies and Market Research Companies.
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. ASCI was formed with the support of all four sectors connected with Advertising- Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies and Market Research Companies.
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)Raw London
By James Allport, Individual Acquisition Manager, Christian Aid
Presented at Relay by Raw London, Thursday 4 March 2021 -
DRTV vs COVID-19: How charities are evolving their TV fundraising.
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Au...Julie Perry
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Audiences Using Paid Ads and Content Marketing -- using Bravo TV's "Below Deck" as an example.
Julie Perry's presentation from the Marine Marketers of America and Boat Writers International Annual Luncheon at the Fort Lauderdale International Boat Show, October 31, 2013.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Section B
Industry and Audience
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•
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Industry
Production
Distribution and exhibition
Marketing and promotion
Regulation Issues
Global implications
Relevant historical background and context
(brief, but relevant)
3. Rules
For each industry you will focus on 3 main texts
from the selected industry. There are rules to
follow:
• At least 2 of the main chosen texts must be
contemporary (produced within the last 5
years)
• One of the texts must be British
4. The Television Industry
• The television industry is constantly
changing, never more so than now as we are
in the digital revolution.
• The link between the text, the audience and
the industry is still closely related, but the way
in which audiences access and respond to TV
texts has changed dramatically in recent years.
5. Channel Identities
• Each channel has a different identity and appeals
to different audiences.
• This is evident in the programmes they produce
and the way in which they market themselves to
those audiences.
• This identity as been built up over time and
audiences have expectations of particular
channels.
• The programmes produced and commissioned by
the channel are often indicative of the channel’s
identity and ethos.
6. Channel Identities
• Channel Identity: That which makes the channel
recognisable to audiences and different from any other
channel. Presenters, stars, programme genres and
specific programmes all help to contribute to a
channel’s identity.
• Ethos: This is what the channel believes in and what it
sees as its role. The ethos is usually set out in the
channel’s charter. Channel 4 outlines its ethos:
Channel 4 is the UK’s only publicly owned,
commercially funded public service broadcaster, with a
remit to be innovative, experimental and distinctive.
7. Task: Choose a channel to research.
Create a Powerpoint presentation about your chosen
channel summing up the key points from your research
and giving information about:
• The general profile of the channel Idents: Channel’s
identification . A
• The structure and organisation
short visual images
• The ethos and identity
that works as a logo.
• Flagship programmes
• Scheduling decisions and techniques employed by
the channel
• Marketing strategies, for example trailers, idents, etc.
• Include reference to any key texts where appropriate
• Up to date news related to the channel.
9. Possible exam question
• Explore the impact of digital technologies on
your selected industry
[30]
• At the top of your page indicate with how
confident you feel in answering this question.
10. 1980s
• The 1980s saw the introduction of time
shifted viewing.
• This was as a result of video recorders.
Audiences were able to record a programme
on one channel and watch another channel.
• Are we still affected by time shifted viewing?
11. Yes!
The introduction of digital technology enables
us to watch programmes whenever and
wherever we want:
• Sky+
• DVD
• Internet
• Phone/tablet
12. TV today
• There are more programmes and channels then
ever before
• Each is watched by smaller audiences than ever
before
• Technology means that we don’t just watch on TV
but via internet – iplayer, 4 OD, youtube, etc. Or
they buy box sets on DVD or set up schedules on
Sky+
• At the same time genres are splintering and
merging into an array of sub genres and hybrids
• TV is complex, diverse and rapidly changing!
13. Event television
• However, event television is making a return.
• This means high profile programmes which
attract a large audience for the actual
broadcast. It is highly promoted and therefore
seen as an ‘event’.
• Can you think of any examples?
14. Water-cooler television
• This is an American term which describes an
immediate audience response to a
programme where it is talked about around
the water cooler the next day.
• What examples can you think of?
15. Scheduling
• Scheduling is the decisions made by channels
regarding where to place programmes in terms of
the day and time. The aim in constructing the
schedule is to secure high ratings for the channel
and for specific programmes.
• It is the job of the schedulers and planners to
ensure programmes are placed in such a way that
they attract the greatest audience.
However, scheduling is not as important as it
used to be.
16. Scheduling techniques
The aim of TV schedulers is to use a range of techniques to keep
audiences watching that channel. These include:
• Broadcasting trailers and teasers for a programme during the
day.
• Pre-echo
– scheduling a less popular programme
before a more popular one, in the hope of catching viewers
who may watch earlier.
• Hammocking
– placing a new or less popular show on
between 2 popular shows in the hope that the audience will
watch through.
• Inheritance
– putting a new or less popular show after a
programme with high ratings in the hope hat viewers will
watching and the programmes will therefore inherit the
audience.
hammocking
pre-echo
inheritance
17. • Stripping – broadcasting a programming at the same time
every day/week. This ensures that audiences become
familiar with the scheduling time and know when to watch.
This technique is used for soap operas and news
programmes.
• Zoning – This is where programmes of a similar genre are
broadcast one after the other on a particular channel. The
assumption is that the fans of the genre will stay with that
channel. Five use this to broadcast their American crime
programmes.
• Offensive scheduling – This is where a channel is confident
that their programme will gain higher rating than a
programme on a rival channel. So they broadcast it at the
same time in order to lure the ‘live’ audience.
• Defensive scheduling – This is where a channel is aware
that a programme on a rival channel will bring in high
audience figures. They may decide to schedule a
programme of minority appeal at this time.
18. • Homework: Analyse a scheduling guide for
one week. What examples of scheduling
techniques can be found?
19. Social media
• How does social media play a part in generating excitement
about certain programmes?
• Tweets may encourage audiences
to watch the programme during
the original broadcast because
they will be able to part of the
discussion.
• Facebook pages have been created
for some programmes to help
build fan bases.
• What are the problems with social
media for programmes?
20. Convergence
• An attempt by industries to maximise profit by
making a range of media companies work
together i.e. digital and satellite television and
film channels, DVD, mobile
phones/tablets, internet and
broadband, personal computers.
• The ultimate ideal would be for the consumer
to be able to use just one piece of technology
(e.g, a PC or mobile) for all their media needs.
21. How do we use TVs?
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•
•
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•
•
•
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To view programmes
Use of interactive services
Rent films
Play game consoles e.g. Wii
Internet
Social networking
Skype
View personal photos/videos
22. Fragmentation
• This argues that multi-channel TV and all the
related technologies for personalising viewing
would undermine the mass audience with
serious consequences for most of us in the
medium to long term.
• These consequences reach out beyond the
media sphere. They include:
23. Effects of Fragmentation
• The end of PSBs and ultimately high quality
television programmes.
• The end of mass audiences sharing significant
experiences ‘live’ (e.g.: sporting events, royal
weddings etc)
• A decline in family life – with family members
retreating to his or her own ‘viewing station’
24. Possible exam question
• Explore the impact of digital technologies on
your selected industry
[30]
• The TV is an ideal focus for this question as you
can consider the range of different ways of
accessing TV programmes, how TVs are no longer
used only to watch TV, the concept of
convergence and theories of fragmentation.
• Although we will begin to identify how some
mass audience TV programmes are proving to be
resilient.