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Marketing to the new traveller in Asia
This document summarizes a webcast on marketing to new travelers in Asia. It discusses findings from an ACCOR business travel survey that found 26% of business travelers in Asia Pacific are women, with an average of 7 trips taken mainly to countries like Australia, China, Singapore, and Thailand. Women business travelers were less likely to travel for sales and valued location safety when choosing hotels. They also tended to book online and leave reviews. The document then discusses mobile trends in Japan, with half of searches and a growing percentage of hotel bookings coming from mobile. It outlines the growth of low-cost carriers in Japan and opportunities in the travel market. Social media landscapes in Asia are also reviewed, including the prominence of Facebook and China's
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Marketing to the new traveller in Asia
- 1. Marketing to thenew traveller in Asia Webcast August 29, 2012
- 2. Kevin May Siew Hoon Yeoh Gene Quinn Tnooz Web In Travel Tnooz Editor & Co-moderator Founder & Co-moderator CEO & Producer
- 3. Welcome Nino Gruettke ITB Asia Executive Director
- 4. Panelists Emilie Couton Mario Jobbe Kei Shibata ACCOR Asia Pacific Circos Brand Karma Co-founder & CEO Director, Hotel Solutions Co-founder Venture Republic
- 5.
- 6. CHINA: 16% HONG KONG: 27% INDIA: 6% THAILAND: 41% MALAYSIA: 22% SINGAPORE: 23% INDONESIA: 20% 26% women AUSTRALIA: 33% business travellers in Asia Pacific NEW ZEALAND: 33% % of women Business Travelers 2012 ACCOR Business Travel Research
- 7. An average of7 trips taken mainly to… 1. Australia (24%) 2. China (23%) 3. Singapore (22%) 4. Thailand (20%) 5. Hong Kong (16%) % of women travelling to… 2012 ACCOR Business Travel Research
- 8. Women business travelersless likely to travel for Sales purpose 2012 ACCOR Business Travel Research
- 9. Location & Safety: key differentiators when choosing an hotel 2012 ACCOR Business Travel Research
- 10. Women Business travelers more likely to book through OLTAs 2012 ACCOR Business Travel Research
- 11. Women business travelersbooking online for convenience, offers and overall picture of the hotel 2012 ACCOR Business Travel Research
- 12. 56% of womenbusiness travelers post reviews online 2012 ACCOR Business Travel Research
- 13. When having anegative experience, more likely to leave a comment card or a post 2012 ACCOR Business Travel Research
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- 15. Tnooz-WIT-ITB Webcast -Aug. 29, 2012 "Marketing to the New Traveller in Asia” Mobile and Japan Venture Republic Inc. Co-Founder & CEO Kei Shibata 15 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
- 16. Japan - 1out of 2 Searches is already from Mobile Search Queries by Device (Jun 2012) PC 51% Mobile 49% (WAPs 12 / Smartphones 37) By Google Japan 16 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
- 17. Global 3G Penetrations:Japan : “95%” By Mary Meeker “INTERNET TRENDS” May 30,2012 17 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
- 18. Global Smartphone Penetrations The Forecast of World Smartphone Penetrations (2012→2016) USA UK Germany France Japan China India Indonesia Malaysia Vietnam Brazil South Africa By Seed Planning Jul 26,2012 18 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
- 19. Travel Business throughMobile – How Important It is Now? % of Domestic Hotel Bookings % of Traffic through Mobile via Mobile Full Year 2011 As of July 2012 By Kankokeizai News Jan 5,2012 19 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
- 20. Global Travel Consumptions(*) Travel Consumptions(*) in 2009 Japan ≒ USD 318.99 billion Canada Finland U.S.A Sweden Switzerland Germany Norway U.K. Australia France New Zealand Austria Spain China ★中国’13見込み (USD 105.0billion) ★Estimated by PhoCusWright for 2013 India ★インド’13見込み (USD24.0 billion) (*) Includes transportation, accommodation, foods & drinks, souvenirs, and admission fees to attractions. By Ministry of Land, Infrastructure,Transport and Tourism 20 USD/JPY 80.0
- 21. Travel Market inJapan - 2012 : The Year 1 of LCC Revolution 21
- 22. LCC’s Impact onJapan – Enormous Opportunities Ahead Japan Japan Japan Japan 【Toll Fees Per KM】 by Japan Road Association By CAPA, Peter Harbison “WIT Japan” 22
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- 24. The Social MediaLandscape for Travel Pure Review eCommerce Sites Sites Social Blogs & BBS Networks / Forums
- 25. Facebook: Top Countriesin Asia Source: Facebook; Stats as of 30 June 2012
- 26. Behind the GreatFirewall: Weibo
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- 29. Thank you! Send questions to Kevin May, kevin@tnooz.com Webcast replay and slide presentation available at www.tnooz.com For WIT information, www.webintravel.com For ITB Asia information, www.itb-asia.com