Pakistan Newspaper Industry Report – Feb & March 2014

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Feb-Mar’14. It covers top advertisers, categories and brands and their % share in total advertising.

DATA SOURCE: MediaBank Pakistan
BASE: Newspapers and Magazines

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Pakistan Newspaper Industry Report – Feb & March 2014

  1. 1. NEWSPAPER INDUSTRY REPORT February & March 2014
  2. 2. OVER ALL NEWSPAPERS ADVERTISING (Feb & March) February 43% March 57% - Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
  3. 3. Top 10 Newspapers (Feb & March) 14.9% 8.9% 8.8% 8.4% 7.7% 6.6% 6.2% 5.8% 5.7% 5.6%
  4. 4. Top 10 Categories (Feb & March) 12.6% 7.2% 6.3% 5.3% 5.0% 4.1% 2.5% 2.5% 1.7% 1.6%
  5. 5. Top 15 Sub Categories (Feb & March) 5.5% 3.0% 2.9% 2.9% 1.9% 1.6% 1.4% 1.3% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0%
  6. 6. Top 15 BRANDS (Feb & March) 1.7% 1.4% 1.2% 1.1% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4%
  7. 7. Top Ten News Paper (Colored / Black & White) 35% 46% 53% 49% 74% 93% 49% 39% 60% 58% 65% 54% 47% 51% 26% 7% 51% 61% 40% 42% Color Black / White
  8. 8. AD TYPE Newspapers (Feb & March) ROP / Ordinary, 71% Annoucement, 13% Tender Notice, 8% Classified, 3% Jobs Wanted Situation Vacant, 2% Supplement, 2% Court Notice, 1% Box/Window, 1%
  9. 9. For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk THE END Mr. Chander Kant Chander.k@mediabank.net.pk 0343-2330696

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