Cable TV Advertising Analysis – May 2015
•Download as PPTX, PDF•
0 likes•481 views
Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report. Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+ Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to Cable TV Advertising Analysis – May 2015
Similar to Cable TV Advertising Analysis – May 2015 (20)
More from PakistanAdvertisersSociety
More from PakistanAdvertisersSociety (20)
Recently uploaded
Recently uploaded (20)
Cable TV Advertising Analysis – May 2015
- 1. Cable TV Analysis Monthly Report May 2015
- 2. About Ozone Solution Pakistan: Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers. Countrywide Tracking Coverage till May 2015 Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+ S# CITIES CABLE HE 1 KARACHI 21 2 LAHORE 31 3 ISLAMABAD 4 4 RAWALPINDI 6 5 MULTAN 10 6 FAISALABAD 7 7 PESHAWAR 4 8 KOHAT 1 9 GUJRANWALA 2 10 BAHAWALPUR 1 11 RAHIM YAR KHAN 1 12 HYDERABAD 1 13 SUKKUR 1 14 GUJRAT 1 15 MUZAFARABAD 1 16 KHARIAN 1 Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.
- 3. Research Methodology: Monitoring of Cable TV in Pakistan is challenging. This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
- 4. Trend Analysis Comparison April 15 – May 15 Total Minutes of Corporate Commercial Air Time Only * May 2015 CAT has increased by 05% as compare to April 2015. Apr-15 May-15 207,393 213,627
- 5. Top 10 Categories % Share of Advt. (Corporate) Minutes 28% 18% 11% 10% 8% 6% 6% 5% 5% 3%
- 6. Top 10 Advertisers % Share of Advt. (Corporate) Minutes 21% 16% 13% 11% 11% 7% 7% 5% 5% 4% New Jubilee Insurance Co. Ltd Unilever Pakistan (Pvt.) Ltd R&I Electronic Poonia Brothers Pakistan Master Enterprises Trend International Continental Biscuits Ltd. Glaxo SmithKline Pakistan Ltd. Diamond Foam (Pvt.) Ltd. Telenor Pakistan (Pvt) Ltd.
- 7. Top 10 Brands % Share of Advt. (Corporate) Minutes 22% 14% 12% 11% 11% 8% 8% 5% 5% 5% New Jubilee Life Insurance Homage Faiza Cosmetics Master Molty Foam Lifebuoy Shampoo Golden Pearl Cosmetics Tiger Biscuits Sensodyne Telenor Al Karam
- 8. Top 10 Cable Networks % Share of Advt. (Corporate) Minutes 15% 12% 12% 12% 11% 11% 8% 8% 6% 5% Gujranwala - DIGI Lahore - Kundanz Faisalabad - Amaze Lahore - Wateen Telecom Lahore - DIGI Karachi - FMG Peshawar - DIGI Islamabad - Wateen Telecom Karachi - DIGI Bahawalpur - DIGI
- 9. Top 10 Channels % Share of Advt. (Corporate) Minutes 13% 12% 11% 11% 10% 10% 9% 9% 8% 8% Gujranwala - DiGi - FW Cinema Lahore - Kundanz - KM Gold Gujranwala - DiGi - FW Movie Lahore - DiGi - FW-Cinema Faisalabad - Amaze - Cinema Faisalabad - Amaze - Super Peshawar - DiGi - OK Plus Lahore - Wateen Telecom - W Cine Islamabad - Wateen Telecom - W Cine Lahore - DiGi - FW Movies
- 10. All Cities CAT % Share of Advt. (Corporate) Minutes 26% 21% 9% 7% 7% 6% 6% 5% 3% 3% 2% 2% 1% 1%
- 11. Trend Analysis Comparison City Wise April 15 & May 15 Total Corporate CAT Minutes of Advertising 26% 21% 9% 7% 7% 6% 6% 5% 3% 3% 2% 2% 1% 1% 27% 19% 7% 3% 5% 6% 7% 13% 2% 3% 2% 3% 2% 1% May-15 Apr-15
- 12. THE END For query on DATA, please contact: OZONE SOLUTION For other queries, please contact PAS at: secretariat@pas.org.pk Mr. IMRAN AHMED SHAIKH imran@ozonesolution.co.uk 0300-8298311