LastModified2017-06-2110:13PMPacificStandardTimePrinted
1
COMM 202:
Career Fundamentals
T03 & T20 with Ingrid Bakke
Hand in your Job Research
Posting Assignment within
the first 5 minutes!!!
LastModified2017-06-2110:13PMPacificStandardTimePrinted
2
1. a linkedin crash course
2. leveraging linkedin
3. get to work work work
Today’s Agenda
LastModified2017-06-2110:13PMPacificStandardTimePrinted
3
tinyurl.com/202tin
der
LastModified2017-06-2110:13PMPacificStandardTimePrinted
4
a crash
LastModified2017-06-2110:13PMPacificStandardTimePrinted
5
what’s
the point
of
linkedin?
LastModified2017-06-2110:13PMPacificStandardTimePrinted
6
RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
LastModified2017-06-2110:13PMPacificStandardTimePrinted
7
RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
LastModified2017-06-2110:13PMPacificStandardTimePrinted
8
before you
startturn off the
notification feature
when making small
changesavoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you
off the platform
LastModified2017-06-2110:13PMPacificStandardTimePrinted
9
LastModified2017-06-2110:13PMPacificStandardTimePrinted
10
THE KEYS TO
LINKEDIN SUCCESS
LastModified2017-06-2110:13PMPacificStandardTimePrinted
11
LastModified2017-06-2110:13PMPacificStandardTimePrinted
12
1. a
professional
headshot
LastModified2017-06-2110:13PMPacificStandardTimePrinted
13
2. a captivating
headline
LastModified2017-06-2110:13PMPacificStandardTimePrinted
14
3. interesting summary
that shows your
personality
LastModified2017-06-2110:13PMPacificStandardTimePrinted
15
4. custom URL
and contact info
LastModified2017-06-2110:13PMPacificStandardTimePrinted
16
5. complete experiences
with explanations & media
LastModified2017-06-2110:13PMPacificStandardTimePrinted
17
HEADSHOT
S
• reasonably close
up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you
more likeable
• CUS Visual Media
LastModified2017-06-2110:13PMPacificStandardTimePrinted
18
HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
LastModified2017-06-2110:13PMPacificStandardTimePrinted
19
HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
LastModified2017-06-2110:13PMPacificStandardTimePrinted
20
LastModified2017-06-2110:13PMPacificStandardTimePrinted
LastModified2017-06-2110:13PMPacificStandardTimePrinted
EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
LastModified2017-06-2110:13PMPacificStandardTimePrinted
LastModified2017-06-2110:13PMPacificStandardTimePrinted
SUMMAR
Y
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future
goals
• what makes you
tick?
LastModified2017-06-2110:13PMPacificStandardTimePrinted
25
solid examples
LastModified2017-06-2110:13PMPacificStandardTimePrinted
26
solid examples
LastModified2017-06-2110:13PMPacificStandardTimePrinted
27
companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
LastModified2017-06-2110:13PMPacificStandardTimePrinted
28
leveraging
LastModified2017-06-2110:13PMPacificStandardTimePrinted
LastModified2017-06-2110:13PMPacificStandardTimePrinted
30
managing
expectations
• you will rarely be offered a job from someone
straight from linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market
LastModified2017-06-2110:13PMPacificStandardTimePrinted
• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
WHO DO I CONNECT WITH?
LastModified2017-06-2110:13PMPacificStandardTimePrinted
Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d love to
pick your brain over a cup of coffee
sometime.
sample
messages
LastModified2017-06-2110:13PMPacificStandardTimePrinted
33
your turn!
LastModified2017-06-2110:13PMPacificStandardTimePrinted
34
take this time to…
• make a Linkedin
• work on your headline
(ask me or your
seatmates for help)
• connect with 5 people
today (hint: there are 9
TA’s and a classroom
full of potential
connections)
Connect with me!
Ingrid Bakke
LastModified2017-06-2110:13PMPacificStandardTimePrinted
35
LastModified2017-06-2110:13PMPacificStandardTimePrinted
LastModified2017-06-2110:13PMPacificStandardTimePrinted
action items for next week
1. Skills Matrix Draft due next week during
tutorial (printed out)
2. Final Skills Matrix due October 13th on
Turnitin: 6 positive and 2 failure stories
3. LinkedIn Workshops with the BCC (for
bonus marks)
4. Free headshots on September 28th at
12:30 pm (register on Facebook)
LastModified2017-06-2110:13PMPacificStandardTimePrinted
38
Sauce me an email!!
Visit me in office hours!!
1. Email:
comm202.3@sauder.ubc.ca
2. Tutorials: feel free to
approach me before or after
3. Office hours: Oct 3rd 1-
2:30pm (sign up on COOL)
LastModified2017-06-2110:13PMPacificStandardTimePrinted
39
questions

Tutorial 2

Editor's Notes

  • #7 social means more creativity and flexibility ability to show more personal brand
  • #8 social means more creativity and flexibility ability to show more personal brand
  • #9 change the wording
  • #17 put text in & add media but not as extensive
  • #22 block her out
  • #31 use common sense!
  • #37 this is what a message could look like