The document provides an overview of the professional networking platform LinkedIn. It discusses LinkedIn's large user base of over 347 million members in over 200 countries. Three-quarters of new members come from outside the US, and recent college graduates are LinkedIn's fastest growing demographic. The document also lists several LinkedIn tools and apps that can help users boost their professional profile, including LinkedIn Connected, LinkedIn Job Search, LinkedIn Pulse, and LinkedIn Sales Navigator. It provides tips for creating an effective LinkedIn profile and engaging with connections on the platform.

1. LinkedIn
BREANNA C. DESTRO
COLLIN SANGER
CHRIS HASTINGS
TAYLOR SOLITA

2. Overview of LinkedIn
Statistics
• Professionals are signing up to join LinkedIn at a rate of more than two
new members per second.
• 347 million members in over 200 countries
• In Q4 of 2014, more than 75% of new members came from outside the US
• There are over 39 million students and recent college graduates on
LinkedIn. They are LinkedIn's fastest-growing demographic.
https://press.linkedin.com/about-linkedin

4. Excellent LinkedIn Professional Profile
Peter Szabo, SVP Marketing at Shazam
http://www.linkedin.com/in/pszabo/en
Anthony Noto, CFO Twitter
http://www.linkedin.com/in/anthonynoto/en

5. Excellent Company LinkedIn
Profile
Live Nation LinkedIn

6. Unusual facts
• Although it has a history of repeatedly being banned and
unbanned in China, LinkedIn still supports Traditional and
Simplified Chinese as two of its many languages
• In 2012, about 76% of LinkedIn users did not have children
• The top destination city for recent graduates on LinkedIn is
Paris
http://expandedramblings.com/index.php/by-the-
numbers-a-few-important-linkedin-stats/6/

7. Essential Tools and Apps
• L
• LinkedIn Provides many supplemental apps that help
boost efficiency, organization, and provide a
specialization.

8. Essential Tools and Apps Cont.
• LinkedIn Connected: Provides updates about connections such as job changes
and anniversaries. These help alert you as to when a good time to reach out
might be.
• LinkedIn Job Search: Helps you find a job and get found by employers. Provides
customized job recommendations and notifications, doing so with discretion.
• LinkedIn Pulse: A custom news feed taping from thousands of top sources,
displaying trending information that you can then share with your network.
• LinkedIn Recruiter: Makes finding and communicating with potential candidates
easy. The app also tracks your team’s activity with candidates.
• LinkedIn Sales Navigator: Keep up with your accounts, view people for key
insights and common connections, and stay updated.

9. Essential Tools and Apps Cont.
• LinkedIn Slide Share: View presentations to learn on the go.
• Outlook Social Connector: Links Outlook email with LinkedIn, allowing you
to easily make connections with contacts from your outlook email, and
manage you LinkedIn contacts from Outlook.
• LinkedIn Search Widget: embeds a LinkedIn search bar in your
dashboard/toolbar that can be used at any time to search LinkedIn.

10. Essential Tools and Apps Cont.
• Sharing Bookmarklet: allows you to
share webpages on LinkedIn straight
from your browser, even when your
not on LinkedIn.
• Can all be accessed here:
LinkedIn Apps

11. 5 KEY TERMS
1. CONNECTION: A MUTUAL CONNECTION BETWEEN YOU AND ANOTHER PERSON YOU
KNOW OR SHARE INTERESTS WITH.
2. SUMMARY: THE SUMMARY IS YOUR CHANCE TO TELL PROSPECTIVE CUSTOMERS OR
CLIENTS EXACTLY WHO YOU ARE, WHAT SKILLS AND EXPERIENCE YOU HAVE, AND WHY
YOU ARE A VALUABLE CONNECTION.
3. EXPERIENCE: FUTURE/CURRENT EMPLOYERS WILL BE REVIEWING YOUR PROFILE TO SEE
WHAT KIND OF EXPERIENCES YOU HAVE BOTH RELATED AND UNRELATED TO THE
POSITION YOU’RE CURRENTLY PURSUING OR ALREADY IN.
4. SKILLS/ENDORSEMENTS: SKILLS CAN BE ENDORSED BY OTHERS TO BEEF UP YOUR
PERSONAL BRAND AS WELL AS ENDORSED BY YOURSELF TO IMPROVE THE PROFILES OF
PEOPLE YOU ARE CONNECTED WITH.
5. PULSE: FEED OF CONTENT SHARED BY THOSE YOU MAY HAVE A CONNECTION WITH OR
THOSE YOU MAY HAVE MUTUAL CONNECTIONS WITH.

12. TOP 5 READINGS
1. USING LINKEDIN EFFECTIVELY (WEBSITE ARTICLE)
2. MAXIMUM SUCCESS WITH LINKEDIN (EBOOK)
3. HOW TO USE LINKEDIN: 5 SMART STEPS TO CAREER SUCCESS
(WEBSITE ARTICLE)
4. HOW TO USE LINKEDIN AS A MARKETING TOOL (WEBSITE
ARTICLE)
5. LINKEDIN REVEALED: THE PROFESSIONAL NETWORK YOUR

13. STRENGTHS
1. THE NUMBER OF USERS CONTINUES TO INCREASE
2. ITS PROFILES ARE EASILY COMPARABLE AND SEARCHABLE
3. ITS PROFILES ARE ACCURATE
4. LINKEDIN MAKES IT EASY TO APPLY

14. WEAKNESSES
1. WE SAY SOCIAL, YOU SAY JOBS SITE
2. PEOPLE DON’T REALLY HANG OUT ON LINKEDIN
3. ENDORSEMENTS ARE ONLY GOOD FOR YOUR EGO
4. OUR SITE IS CONFUSING
5. FAKE PROFILES ARE GETTING OUT OF CONTROL

15. BEST STRATEGIES FOR
ENGAGEMENT
CONNECTIONS
-EASIEST WAY TO DIRECTLY ENGAGE OTHERS
START OR OR JOIN SEVERAL DIFFERENT GROUPS, CONTRIBUTE
CONTENT
-USE LINKS IN POSTS AS MUCH AS POSSIBLE, 200% BOOST
-OVER 2,100,000 GROUPS ON LINKEDIN
HTTP://WWW.QUICKSPROUT.COM/2013/12/19/HOW-TO-
INCREASE-LINKEDIN-ENGAGEMENT-BY-386/

16. HOW RESULTS ARE MEASURED?
-CONNECTIONS
-THE AMOUNT OF CONNECTIONS WITH OTHER USERS IS
SHOWN ON PROFILE.
-ENDORSEMENTS
- OTHER USERS CAN ENDORSE YOU FOR VARIOUS SKILLS.
- ALSO DISPLAYED ON PROFILE
- PAGE VIEWS
- LINKEDIN WILL ALERT YOU WHEN PEOPLE VIEW YOUR
PROFILE

17. FIVE SUCCESS STORIES USING
LINKEDIN
1. DR. MCCORKLE
2. REX HASTINGS
3. ZACH MILLER
4. TAYLOR SOLITA
5. SWEET DEB

18. 10 TIPS TO A MORE
PROFESSIONAL LINKEDIN PROFILE

19. 1. 1. A DETAILED PROFILE IS A
STRONG PROFILE
-YOU CAN FOLLOW LINKEDIN’S PROFILE COMPLETION TIPS WHEN EDITING YOUR
PROFILE.
-MAKE SURE TO ADD A PROFILE HEADLINE AND
A SUMMARY.
-THE HEADLINE GIVES YOURSELF A PROFESSIONAL ‘IDENTITY’
-A SUMMARY WOULD BRING OUT YOUR PERSONALITY
WHICH CAN COMPLEMENT YOUR CURRICULUM VITAE (CV)
IF AN EMPLOYER WERE TO VIEW YOUR PROFILE.
-USE KEYWORDS IN YOUR HEADLINE, SUMMARY

20. 2. TEMPORARILY TURN OFF ACTIVITY
BROADCAST
-BY TURNING OFF YOUR ACTIVITY BROADCAST TEMPORARILY, YOU CAN
SILENTLY UPDATE YOUR LINKEDIN PROFILE WITHOUT LETTING THE
WORLD KNOW.

21. 3. PROOFREAD YOUR ENTIRE PROFILE
-YOU SHOULD ALSO WORD YOUR PROFILE SUMMARY AND IMPORTANT
INFORMATION EFFECTIVELY SO THAT IT IS COMMUNICATED TO THE
READER WITHOUT CONFUSING THEM
4. DO NOT LIE ABOUT ANYTHING
-NOT ONLY IS IT VERY EASY TO CHECK AND CONFIRM JUST ABOUT
ANYTHING ON THE INTERNET, IT IS ALSO A SIGN OF HOW ETHICAL (OR
NON-ETHICAL) YOU ARE.
-APPEARING UNTRUSTWORTHY IS NEVER GOOD FOR BUSINESS.

22. 5. CUSTOMIZE YOUR PROFILE URL
-PICK THE NAME YOU WOULD LIKE TO
DISPLAY ON YOUR VANITY URL.
-YOUR PROFILE URL WILL BEAR YOUR NAME,
SOMETHING LIKE ‘LINKEDIN.COM/IN/JACKDOE’
-GO THE EXTRA STEP AND MAKE A
VANITY URL FOR LINKEDIN, FACEBOOK &
GOOGLE PLUS

23. 6. HAVE THE RIGHT PROFILE PICTURE
-HAVING A HIGH-QUALITY, RECENT PROFILE PICTURE OF YOURSELF, THAT
APPROPRIATELY DESCRIBES YOUR ROLE IN YOUR INDUSTRY WILL BE THE SAFEST
BET.
7. USE LINKEDIN BADGES ON YOUR
WEBSITE
-LINKEDIN HAS A FEW DIFFERENT DESIGNS OF
PROFILE BADGES THAT CAN HELP YOU
PROMOTE YOUR LINKEDIN PROFILE.
-WHEN USERS CLICK ON THESE BADGES,
THEY’LL BE AUTOMATICALLY DIRECTED TO

24. 8. BE ACTIVE IN LINKEDIN GROUPS
-BEING ACTIVELY INVOLVED IN THESE GROUPS COULD LEAD YOU TO
MAKE NEW CONNECTIONS AND MAYBE LAND A NEW JOB.
9. PERSONALIZE LINKEDIN EMAIL
REQUESTS
-THE REQUEST IS ALREADY STANDARDIZED BUT IT’S ALWAYS A GOOD
IDEA TO PERSONALIZE THE NOTES.

25. 10. USE LINKEDIN APPLICATIONS
-LINKEDIN HAS APPLICATIONS WHICH
YOU CAN ADD TO YOUR PROFILE TO
ENHANCE YOUR PROFILE IN
DIFFERENT WAYS.
-WORD PRESS
-SLIDE SHARE
-LEGAL UPDATES
-LAWYER RATINGS

26. MAKE YOUR LINKEDIN A+
10 TIPS FOR A MORE PROFESSIONAL LINKEDIN PROFILE
HTTP://WWW.HONGKIAT.COM/BLOG/PROFESSIONAL-LINKEDIN-PROFILE/
10 TIPS TO USE LINKEDIN POWERFULLY
HTTP://WWW.RIGHTSOURCEMARKETING.COM/SOCIAL-MEDIA/HOW-TO-USE-LINKEDIN-POWERFULLY-10-
TIPS-TO-KNOW/
HOW TO LEVERAGE LINKEDIN FOR GOOD
HTTP://WWW.FUNDRAISING123.ORG/ARTICLE/10-TIPS-LEVERAGING-LINKEDIN-GOOD#.VOEPK_NF9TK
HOW TO SET UP YOUR LINKEDIN PROFILE
HTTPS://WWW.YOUTUBE.COM/WATCH?V=1BMPOYOSYBY
SO YOU’RE ON LINKEDIN … NOW WHAT?
HTTP://BLOGS.CONSTANTCONTACT.COM/WHAT-IS-LINKEDIN/

27. BEST SET-UP TUTORIAL

28. THANK YOU!
ANY QUESTIONS?

29. WORK CITED
http://www.svmsolutions.com/resources/articles/how-use-linkedin-marketing-tool
http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/
http://www.mindtools.com/pages/article/linkedin.htm
http://www.ere.net/2012/07/02/20-reasons-why-linkedin-will-be-the-1-recruiting-portal-of-the-future/
http://www.msn.com/en-us/money/topstocks/10-things-linkedin-won’