This document outlines an agenda for a career fundamentals class focusing on leveraging LinkedIn. It includes an introduction to LinkedIn, tips for setting up a profile, keys to success like adding a headshot and summary, how to leverage connections to find jobs, and action items for an assignment and LinkedIn workshops. Students are instructed to begin connecting with professionals, recruiters, mentors and each other on LinkedIn during the class and work on their profile elements like their headline. The instructor provides examples and contact information to help students with their LinkedIn profile and assignments.

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COMM 202
Career Fundamentals
T23 & T30
Lyndan Lam
Name tags up and pick up
your Strengths Quest at the
front!
LEVERAGING LINKEDIN

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Today’s Agenda
1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work, work, work
4. Action Items

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Where We are Today
Week 5 Week 7Week 6
• Tutorial: Getting set up on
LinkedIn
• What’s due: Skills Matrix
Final (6 success and 2 failure)
on January 31st @ 11:59PM
on Turnitin
• Lecture: Networking and how to
leverage your LinkedIn profile
• What’s due: Job Post Research
Assignment on February 7th @
11:59PM on Turnitin
• Lecture: Introduction to Resume/Cover
Letter
• What’s due: Complete LinkedIn
assignment due by Feb 14th @
11:59pm – fill out form + add TA on
LinkedIn

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1. LinkedIn Crash Course

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What is the Point of LinkedIn?

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It is Not the Same as your Resume
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role

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It is Not the Same as your Resume
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role

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Tips for Getting Started
Turn off notification feature
when making small
changes

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Tips for Getting Started
Turn off notification feature
when making small
changes
Avoid marking connection requests
as “I Don’t Know”; if you do too
many LinkedIn kicks you off the
platform

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The Keys to [LinkedIn] Success

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1. a professional
headshot

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2. a captivating headline

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3. interesting summary that shows
your personality

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4. custom URL
and contact info

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5. complete experiences
with explanations & media

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Make Sure You Have a Good Headshot
• Reasonably close up
• High quality, good
lighting, etc
• Looks like you
• A coloured photo with a
slight head tilt makes
you more likeable
• CUS visual media

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• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
Headlines are your Hook

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• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
Headlines are your Hook

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• Include all roles (in reverse chronological order)
• Use first person & a conversational tone
• Not a repeat of your resume
• Show examples of your work if you have them (videos,
presentations, reports, etc)
• Be concise!
Listing Experiences on LinkedIn

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Example of Some of My Recent Experiences

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• 2000 characters (don’t use it all)
• Summarize your background
• Tell us about your future goals
• What makes you tick?
Summary Section

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An Example of A Summary

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Another Summary Example
26

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companies
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencers
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
Stay Up to Date and Motivated on LinkedIn

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2. Leveraging LinkedIn

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Be Smart in Looking for Jobs!

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• You will rarely be offered a job from
someone straight from LinkedIn
• In fact, be wary of strangers who offer
to hire you on the spot
• This is a tool to make connections that
will open up your options in the hidden
job market
Managing Expectations

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• Connect with professionals
you meet at networking
sessions
• Find and connect with
recruiters for your favourite
companies
• Stay connected to mentors,
past co-workers, and
managers
• Connect with people from the
BCC
Who Do I Connect With?

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Sample Invitation Messages
Hi Rihanna, I notice that you’re the CEO of Fenty Beauty. Your
launch was truly a master class in branding. As an aspiring
marketer, I’d love to pick your brain over a cup of coffee
sometime.
Hello Beyonce, it was a pleasure meeting you at last week’s VMA’s.
I enjoyed our conversation on your 5 incredible key changes in
‘Love On Top’! Let’s connect and stay in touch.
“
“
”
”

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3. Your Turn!

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• Make a LinkedIn
• Work on your headline (ask me
or your seatmates for help)
• Connect with 5 people today
(hint: there are 10 TA’s and a
classroom full of potential
connections)
Time to Make a LinkedIn

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4. Action Items

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Action Items
1. Job Posting Research
Assignment by Feb 7th @
11:59pm on Turnitin
2. LinkedIn Workshops with the
BCC (for bonus marks) on
COOL + livestream
3. Get a headshot (hint: check
out CUS Visual Media)

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Questions? Here’s How You Can Get in Touch with Me
Email: comm202.6@sauder.ubc.ca
Tutorials: feel free to approach me before or after
Office hours: available throughout the term as
assignments come up
Call me
maybe?

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Thanks &
see you next week
(at lecture)