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Topics covered: What is your primary goal on Linkedin and Facebook? Understand why this is important for your business, your website and your social media campaign. Learn how to target potential clients on Linkedin- who do you want to connect with and why? Why you need a great profile – and how to do it. Optimising your profile and descriptions How to build your identitiy on Linkedin and Facebook Groups – Communication – Stream Common mistakes and how not to be a spam hog Facebook advertising – why I think it is great value for money
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Linkedin Overview 2011
LinkedIn is the world's largest professional networking platform, allowing users to connect, share information, and do business. The document outlines why individuals and companies should use LinkedIn to raise their profile, make strategic connections, find jobs, and generate revenue. It provides guidance on creating professional profiles for both individuals and companies to effectively represent themselves and their brand on the platform.
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Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
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This document provides guidance on building a personal brand online. It recommends evaluating your strengths and positioning yourself relative to your industry. You should identify your target audience and where they spend time online, such as LinkedIn, Twitter, and Facebook. The document then discusses creating a consistent online identity across platforms by using the same name and profile details. It emphasizes embracing social media, especially LinkedIn and Twitter, to expand your network and establish yourself as an expert. Specific tips are provided for using each platform effectively and consistently engaging through status updates, relevant sharing, and building relationships.
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Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression.
Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience.
LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource.
Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need.
Remember "People love to buy, but they hate to be sold."
I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com
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This document provides guidance on building a personal brand online. It recommends evaluating your strengths and positioning yourself relative to your industry. You should identify your target audience and where they spend time online, such as LinkedIn, Twitter, and Facebook. The document then discusses creating a consistent online identity across platforms by using the same name and profile details. It emphasizes embracing social media, especially LinkedIn and Twitter, to expand your network and establish yourself as an expert. Specific tips are provided for using each platform effectively and consistently engaging through status updates, relevant sharing, and building relationships.
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LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd!
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Transitioning contacts to leads
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There’s a reason LinkedIn is considered, “the new cold call.” This powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into paid business. In this presentation, Rachel will share what she calls her “gems” of LinkedIn to show you how to make lasting connections, share impactful content, enhance brand awareness and transition contacts into leads – and eventually clients. LinkedIn is unmatched and Rachel can prove it. Rachel’s expertise in the medium led her clients to secure business in excess of $350,000!
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After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
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This document provides tips and strategies for using LinkedIn and other online tools to build a personal brand and grow professionally. It discusses positioning your brand with a clear positioning statement, completing your LinkedIn profile with valuable content to attract connections, using content marketing and groups to engage your network, and leveraging connections for business opportunities and referrals. The key takeaways are to demonstrate genuine value online, engage authentically with your network, and focus on building quality connections who can help you achieve your goals.
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