The document provides tips for creating and promoting a Facebook page for a business or personal brand, including engaging followers through different types of posts, integrating the page with a website, customizing the page using FBML, and advertising using Facebook's targeting and sponsored story features. It also suggests using the page as a digital resume by creating a creative resume or photo essay.

2. create your page you gotta start somewhere

3. invite your friends partying alone is no fun

4. 25 fans? gold star! and by gold star we mean vanity URL

5. make your clients like you and we mean LIKElike you

6. engage, baby show and tell

7. what should I post? stuff from behance, dribbble, or pinterest updates about what you’re working on with a thumbnail teaser image what you’ve read in industry news a cool design project you’ve worked on killed work a design that you saw on a colleague’s blog tips and pointers about graphic design tell a story video or photo with a question poll with a question (about your services, about what your fans would like to see on your feed, ask a designer/photographer) caption of the day/week links to blog posts links to promos (a Facebook only promo) relevant events (AIGA!) contest - like us to win

8. if all else fails post a LOLcat

9. check those insights ooh, shiny infographics!

10. integrate facebook + website = love

11. customize FBML is your friend

18. advertise targeting & sponsored stories

19. looking for a job? create a digital resume or photo essay. get creative. they’re going to search you anyway. might as well impress em. example: http://on.fb.me/eqEePQ