2019 09 Linkedin Social Selling für Robotics Industry

1. Social Selling on Linkedin
Mag.Natascha Ljubic, BSc
www.nataschaljubic.at
2019

2. My name is Natascha Ljubic
I use Linkedin since 2004
for social selling and build
social relationships for
brand building.
I teach, coach and advice
companies on how to use
digital marketing for branding
& increasing sales.
Mag.Natascha Ljubic, BSc
Tel.: 0664 54 45 700
NL@NataschaLjubic.at
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3. Why Social Selling?
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4. Getting Started with Social Selling
1. Establish your prof. brand
2. Find the right people
3. Engage & build trust
4. Build relationships
5. Generate leads
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5. Establish your
professional brand
How do you want
to be perceived by
others?
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6. Establish your
professional brand
How do you want to be
perceived by others?
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https://www.linkedin.com/in/thomas-
harris-97073b19/

7. Establish your
professional brand
How do you want to be
perceived by others?
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8. Establish your
professional brand
● Header & photo
8linkedin.com/in/doris-floh-473b079b

9. Profil photo
● Upload
● Crop
● Filter
● Adjust
● Visability
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10. Profil languages
You can set up
your profil in
several languages
...
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11. Establish your
professional brand
“Add profil sections” to
show your expertise and
build trust & social
networks ...
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https://www.linkedin.com/in/nataschaljubic

12. Establish your
professional brand
● About
● Dashboard
● Articles & activities
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13. Establish your
professional brand
How do you want to be
perceived by others?
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14. Establish your
professional brand
Experience
● Add KUKA as an
employer
● Pages become links
● Pages show
employees
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15. Establish your
professional brand
Add
● Education
● Skills &
Endorsements
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16. Establish your
professional brand
Add
● Accomplishments
● Languages
● Interests
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17. KUKA Page
1. “Follow”
to receive
updates on your
personal HOME
Page
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https://www.linkedin.com/company/kukaglobal

18. KUKA Page
1. “See all 1.570
employees on
Linkedin” -
2. Build your
professional
social network
18https://www.linkedin.com/company/kukaglobal

19. Find people
“Connect” with:
● colleagues
● partner
● customers
● fans
● influencers ...
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20. Find people
“Connect” with
colleagues you
already know ...
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21. Find the right
people
Build new relationships
through personalized
messages ...
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22. KUKA
Search for KUKA
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23. Find content &
people
Search for different
KUKA pages and
hashtags
#searchterm
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https://www.linkedin.com/company/kuka-north-america/

24. Engage
● Like
● Comment
● Share content
from the KUKA
Linkedin Page
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25. Build networks
Who can help you
to achieve your
goals?
Search for “KUKA”
or other terms to
find the people you
want to talk to ...
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26. Find content &
people
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https://www.linkedin.com/company/staubli/

27. Find people
Check competitor pages
to expand your social
network ...
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https://www.linkedin.com/posts/abb_c
hina-abb-factoryofthefuture-activity-
6577795881263747072-H5Pd/

28. Follow #
Use hashtags and
search by
hashtags, like:
#Robotics
#roboter
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29. Home page
Every person has a
“Personal Home Page”
with posts from contacts,
pages, ads and groups
- they are connected to.
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30. Home
show your
expertise with a
post …
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31. Article
Write an article
with content
showing your
expertise ...
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https://www.linkedin.com/pulse/automation-mit-cobots-ulrich-m%C3%B6ller/

32. Like content
Then your contacts see
what you like …
Increases awareness &
reach ...
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33. Share
Share posts from
Linkedin pages ...
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34. KUKA in groups
Search for terms
like
● “KUKA”
● #robotics
● …
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35. KUKA in groups
Kuka Roboter users
group
Show leadership
Exchange of ideas
and knowledge
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36. Check competitors
To find people who
are interested in
products & services
in the industry ..
36https://www.linkedin.com/company/fanuc-america-corporation/

37. Build relationships & trust
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https://business.linkedin.com/marketing-solutions

38. 38https://business.linkedin.com/sales-solutions
Linkedin Sales Navigator

39. 39https://business.linkedin.com/sales-solutions
Linkedin Sales Navigator

40. 40
https://business.linkedin.com/sales-solutions
Linkedin Sales Navigator

41. 41https://business.linkedin.com/sales-solutions
Linkedin Sales Navigator

42. Social Selling Index
Your Social Selling Index (SSI)
measures how effective you
are at:
● establishing your
professional brand,
● finding the right people,
● engaging with content, and
● building relationships
It is updated daily.
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https://www.linkedin.com/sales/ssi?

43. Thank you
Let´s connect!
www.linkedin.com/in/nataschaljubic
Mag.Natascha Ljubic, BSc
Tel.: 0664 54 45 700
NL@NataschaLjubic.at
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