SlideShare a Scribd company logo
Deanna Lynn Cole, CVA 
CEO - Founder 
! 
Turning 
volunteers 
into 
advocates 
for your 
organization 
VolunteerMatch.org Webinar 29OCT2014
What we will cover 
• What is a volunteer advocate? 
• Why are they important? 
• How to establish a volunteer advocacy program. 
• How to show social networking impact. 
© 2014
A volunteer advocate 
• Belief in their organization, cause, mission 
• Relevancy; Desire making things better 
• ‘Big picture’ thinker 
• Situational awareness 
• Willingness to go the ‘extra mile’ 
• Current knowledge of organizational & industry trends 
• Publicly supports 
© 2014
Volunteer advocacy is essential 
• Recruit 
• Motivate 
• Share perspectives 
• Influence decisions 
• Spread the word 
• Sustainment 
• Resources & support 
© 2014
Benefits of volunteer advocacy 
• New networks 
• Personal brand & thought leadership (SMEs) 
• Trusted messages 
• Social media intelligence 
• Networking/connector gurus 
• Team spirit 
• Showcase commitment and loyalty 
© 2014
Things to consider: Organization 
• Infrastructure, tools, templates, training 
• Motivation 
• Governance 
• Organizational culture 
• Champions & Coaches 
© 2014
Things to consider: Volunteer 
• Know guidelines, regulations 
• Identify affiliation 
• Take ownership 
• Disclaim personal opinion 
• Adhere to copyright laws 
• Logo/brand mis-use 
• Cite/post with permission 
• Respect audience & others’ opinions 
• Does it ADD VALUE? 
© 2014
Examples of advocacy roles 
© 2014 
• Creator 
• Distributor 
• Solicitor 
• Responder 
• Listener 
• Conversationalist 
• Nurturer 
• Promotor
Take action 
• ’Short term Buzz vs. Long term Love’ 
• Networking 
- Events and Meetings 
- Casual Contacts 
- Trainings 
- Websites 
- Blogs 
- Social media (LinkedIN, Facebook, Twitter…) 
© 2014
© 2014 
Show impact 
• Recognize 
• Review 
• ROI 
• Reports 
• Reimagine 
• Recruit/Retention 
• Rinse, wash, repeat
Today’s take-a-ways 
✓ Remember information is key 
๏ Identify what it is that makes your org unique 
๏ Tip sheet, FAQs, Strategic planning 
✓ Prepare for ‘road blocks & bridges’ 
๏ Identify key issues, goals, resources, or things to highlight 
๏ Talking points, mission, risk management 
✓ Invite volunteers to advocate 
๏ Think tank, training, evaluation & feedback 
๏ Needs assessment, customer satisfaction survey 
© 2014
! 
!!!!!!!! 
! 
! 
! 
! 
! 
Deanna Lynn Cole, CVA 
CEO - Founder 
@iVolunteerU 
iVolunteerUNIVERSITY@gmail.com 
www.facebook.com/iVolunteerUNIVERSITY 
913.777.4488

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Turn Volunteers into Advocates for your Organization

  • 1. Deanna Lynn Cole, CVA CEO - Founder ! Turning volunteers into advocates for your organization VolunteerMatch.org Webinar 29OCT2014
  • 2. What we will cover • What is a volunteer advocate? • Why are they important? • How to establish a volunteer advocacy program. • How to show social networking impact. © 2014
  • 3. A volunteer advocate • Belief in their organization, cause, mission • Relevancy; Desire making things better • ‘Big picture’ thinker • Situational awareness • Willingness to go the ‘extra mile’ • Current knowledge of organizational & industry trends • Publicly supports © 2014
  • 4. Volunteer advocacy is essential • Recruit • Motivate • Share perspectives • Influence decisions • Spread the word • Sustainment • Resources & support © 2014
  • 5. Benefits of volunteer advocacy • New networks • Personal brand & thought leadership (SMEs) • Trusted messages • Social media intelligence • Networking/connector gurus • Team spirit • Showcase commitment and loyalty © 2014
  • 6. Things to consider: Organization • Infrastructure, tools, templates, training • Motivation • Governance • Organizational culture • Champions & Coaches © 2014
  • 7. Things to consider: Volunteer • Know guidelines, regulations • Identify affiliation • Take ownership • Disclaim personal opinion • Adhere to copyright laws • Logo/brand mis-use • Cite/post with permission • Respect audience & others’ opinions • Does it ADD VALUE? © 2014
  • 8. Examples of advocacy roles © 2014 • Creator • Distributor • Solicitor • Responder • Listener • Conversationalist • Nurturer • Promotor
  • 9. Take action • ’Short term Buzz vs. Long term Love’ • Networking - Events and Meetings - Casual Contacts - Trainings - Websites - Blogs - Social media (LinkedIN, Facebook, Twitter…) © 2014
  • 10. © 2014 Show impact • Recognize • Review • ROI • Reports • Reimagine • Recruit/Retention • Rinse, wash, repeat
  • 11. Today’s take-a-ways ✓ Remember information is key ๏ Identify what it is that makes your org unique ๏ Tip sheet, FAQs, Strategic planning ✓ Prepare for ‘road blocks & bridges’ ๏ Identify key issues, goals, resources, or things to highlight ๏ Talking points, mission, risk management ✓ Invite volunteers to advocate ๏ Think tank, training, evaluation & feedback ๏ Needs assessment, customer satisfaction survey © 2014
  • 12. ! !!!!!!!! ! ! ! ! ! Deanna Lynn Cole, CVA CEO - Founder @iVolunteerU iVolunteerUNIVERSITY@gmail.com www.facebook.com/iVolunteerUNIVERSITY 913.777.4488