The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
Summary Guarantee Digital Revenue Programs Fall 2015Guarantee Digital
Guarantee Digital offers several digital marketing and website packages to drive new revenue. These include:
1. An Audience Network for cross-platform targeting across web, mobile, and social media.
2. A Social Marketplace for social media management and one-click publishing across multiple channels.
3. Website packages that include building a new site and driving traffic to it through targeted digital ads.
4. Email marketing programs with tools for matching back open and click-through rates to IP addresses and mailing lists.
5. Native content writing and placement on clients' websites or native networks.
6. Video production and marketing packages, including merchant video showcases of local businesses and cities.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Guarantee Digital - 5 Keys for Media Companies when launching a digital agency Guarantee Digital
This document provides an overview of key considerations for local media companies launching a digital solutions agency. It discusses understanding competition in the market, establishing the right team structure and go-to-market strategy, offering the best product mix to meet client needs, and ensuring proper training and fulfillment. The five sections cover: 1) Understanding competition from national/local digital players, 2) Setting up dedicated digital staff and compensating traditional/new reps, 3) Offering foundational digital services, 4) Selling visibility, mobile, web, and social packages, 5) Providing training, reporting and customer service. The goal is to help local media companies succeed and protect existing client relationships in the growing digital advertising space.
The presentation discussed how changing consumer habits driven by increased online and mobile usage have fundamentally changed marketing with the emergence of the "Zero Moment of Truth" concept. Consumers now research products and services extensively online before purchases, so businesses must be prepared when consumers come looking for them across search engines, social media, reviews and more. Guarantee Digital offers digital marketing services to help clients optimize their online presence and get ready for their key moments of truth with consumers.
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
The document provides information about digital marketing strategies for local businesses. It discusses analyzing consumer search habits and trends, optimizing business listings across search engines and directories, using video and social media to engage customers, and leveraging mobile and email to reach more potential clients. The document also outlines specific tactics like creating a YouTube channel, updating listings, monitoring reviews, developing a mobile-friendly website, and using targeted advertising to find new customers.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
Summary Guarantee Digital Revenue Programs Fall 2015Guarantee Digital
Guarantee Digital offers several digital marketing and website packages to drive new revenue. These include:
1. An Audience Network for cross-platform targeting across web, mobile, and social media.
2. A Social Marketplace for social media management and one-click publishing across multiple channels.
3. Website packages that include building a new site and driving traffic to it through targeted digital ads.
4. Email marketing programs with tools for matching back open and click-through rates to IP addresses and mailing lists.
5. Native content writing and placement on clients' websites or native networks.
6. Video production and marketing packages, including merchant video showcases of local businesses and cities.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Guarantee Digital - 5 Keys for Media Companies when launching a digital agency Guarantee Digital
This document provides an overview of key considerations for local media companies launching a digital solutions agency. It discusses understanding competition in the market, establishing the right team structure and go-to-market strategy, offering the best product mix to meet client needs, and ensuring proper training and fulfillment. The five sections cover: 1) Understanding competition from national/local digital players, 2) Setting up dedicated digital staff and compensating traditional/new reps, 3) Offering foundational digital services, 4) Selling visibility, mobile, web, and social packages, 5) Providing training, reporting and customer service. The goal is to help local media companies succeed and protect existing client relationships in the growing digital advertising space.
The presentation discussed how changing consumer habits driven by increased online and mobile usage have fundamentally changed marketing with the emergence of the "Zero Moment of Truth" concept. Consumers now research products and services extensively online before purchases, so businesses must be prepared when consumers come looking for them across search engines, social media, reviews and more. Guarantee Digital offers digital marketing services to help clients optimize their online presence and get ready for their key moments of truth with consumers.
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
The document provides information about digital marketing strategies for local businesses. It discusses analyzing consumer search habits and trends, optimizing business listings across search engines and directories, using video and social media to engage customers, and leveraging mobile and email to reach more potential clients. The document also outlines specific tactics like creating a YouTube channel, updating listings, monitoring reviews, developing a mobile-friendly website, and using targeted advertising to find new customers.
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
Google AdWords Training for PPC Advertising FundamentalsLaurie Beasley
Google AdWords training for beginners.
Learn the fundamentals of Google AdWords / Google Ads, including:
What is PPC Advertising with Google AdWords / Google Ads?
Ad writing best practices
Setting up a Google AdWords account
Keyword research
Defining keyword match types and when to use them
Defining Quality Score and how it can save you money
Tracking your campaigns
Optimizing your campaigns
Targeting the right audience
Google Shopping Ads
Contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Michelle Bacharach's startup, FindMine, uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors like electronics, cosmetics, and grocery. FindMine aims to expand into new sectors and grow its team to achieve a Series A funding round in 2017.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This webinar discusses how promotions are increasingly important for businesses and media companies. Promotions spending has grown significantly while advertising spending has declined. The webinar outlines different types of promotions like discounts, coupons, contests, and events. It emphasizes using email marketing as the central way to drive promotions success. Case studies show how media companies have generated millions in revenue through promotions involving contests, deals, and email lists. The webinar advises media companies to view promotions as a standalone business, educate advertisers, and use data to target categories and position as experts.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
This document summarizes a webinar on lead nurturing beyond email. It discusses how lead nurturing is important for converting qualified leads into customers. While email nurturing is common, it only reaches a small percentage of prospects. Display advertising can help nurture prospects across the web and on social media to reach more prospects. When combined with marketing automation, display advertising allows nurturing of anonymous website visitors and known contacts. Case studies show integrating display and email nurturing can significantly increase lead generation.
Optimizing Landing Pages presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.
- Choots Humphries, Co-President, LinkConnector Corporation
- Mark Widawer, Author, Landing Page Cash Machine
Learn how merchants can raise conversion rates and can work together with affiliates to increase sales, and how affiliates can update their sites to meet Google’s new rules & lower their PPC costs.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Reach Local Homeowners On-The-Go and Increase Inquiries with WazeSurefire Local
This document summarizes a presentation about using Waze advertising to reach local homeowners. It discusses how Waze has over 100 million active users and provides insights about driving behavior. The presentation recommends always-on digital signage to capture impressions, large campaigns for promotions, and targeted "geo plays" to specific areas. It outlines setting goals and strategies for Waze campaigns and tracking success. Key takeaways are that Waze captures drivers, acts as a "digital billboard," and increases awareness of local businesses.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Google My Business Marketing and Management For Car DealersJeffrey Taylor
Car dealers serious about generating more traffic from Google better start marketing their Google My Business - Google Maps listings. The new Google Mobile First search results are putting your GMBs everywhere and 95% of dealers are missing a huge opportunity to generate thousands of Free clicks, phone calls and walk-ins to their Sales, Service, and Parts departments!
AutoNet Media is a team of GMB - Google Maps experts that Fixes, Optimizes, and Markets your Google My business - Google Maps listings turning them in traffic and sales generating machines. We guarantee results and work with individual dealerships, dealer groups, and digital agencies.
Don't trust your most powerful Google marketing tool with untrained or misinformed in-house personnel or agencies. We are the GMB Marketing experts because that's All We Do. Contact us for a Free GMB - Maps Analysis by going to www.AutoNetMedia.com
Advance Web Promotions proposes a search engine marketing plan to increase traffic to Southwind Pest and Termite's website. The plan includes optimizing pages for key services and locations, adding links and listings, blogging, guest blogging, tracking calls from SEO, and monthly reporting. Setup is $5,850 with ongoing monthly costs of $920. The proposal aims to boost organic search rankings while also considering paid search advertising and social media strategies.
The document provides information about planning and launching an online business in the United States. It discusses identifying industry competitors and keywords, understanding tax calculation and compliance, establishing logistics for shipping and fulfillment, creating an online store using ecommerce platforms, identifying target demographics for marketing, and developing advertising strategies. Recommendations and tools are provided for each step to help new online merchants effectively set up and promote their business in the US.
This document introduces an index that measures customer satisfaction with major automotive company websites. It finds that Honda has the highest satisfaction and website experience, while Nissan's site provides the least satisfaction. The index also measures how website satisfaction influences future customer behaviors like purchasing and dealership visits. It analyzes satisfaction drivers for individual sites and the industry overall to identify priorities for improvement. Brand communication and navigation are highlighted as top priorities that could increase satisfaction and positively impact sales and loyalty.
Search engine like Google and Bing use artificial intelligence, voice search and natural language processing to drive the boundaries of organic search. They impose guidelines that determine which websites appear on the top of page one search results. Successful businesses understand what search engines are looking for in web content and the technical back end.
In this workshop you'll learn:
Keyword and key phrase research to target your potential clients
How to write landing pages to win top of first page search results
How to design search engine friendly architecture for your website
The top three must-have site optimization tools
Offsite factors that affect your organic search rank
How to create content readers will link to
How to optimize WordPress and the top five best practices
How to create a content calendar
If you have questions or pain points contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
The document describes a partnership between an online marketing firm called Yael Consulting and an orthopedic shoe company. Yael Consulting invested over $100,000 in the first 30 days to boost the shoe company's online marketing. This increased the shoe company's daily website sales from $600 to $40,000 in the first 10 days. Through in-depth customer research, optimizing website conversions, and rapidly increasing advertising spend, Yael Consulting helped the shoe company grow its monthly online sales to $750,000 within 6 months.
+Daily deal omaha sales training & product overview+Richard E. Brown
This document provides training and an overview for salespeople on Daily Deal Omaha, a deal-of-the-day program run by the Omaha World-Herald newspaper. It explains that Daily Deal Omaha offers local businesses advertising and promotions with no upfront costs, reaching over 250,000 online viewers daily. The document outlines the sales process, how to prospect for good deals, handle objections, and transition businesses to continued advertising after their deal. It emphasizes making the signing process easy for merchants and providing excellent service to build long-term advertising relationships.
2014 Omaha World-Herald Digital Advertising Rate Card. Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
Google AdWords Training for PPC Advertising FundamentalsLaurie Beasley
Google AdWords training for beginners.
Learn the fundamentals of Google AdWords / Google Ads, including:
What is PPC Advertising with Google AdWords / Google Ads?
Ad writing best practices
Setting up a Google AdWords account
Keyword research
Defining keyword match types and when to use them
Defining Quality Score and how it can save you money
Tracking your campaigns
Optimizing your campaigns
Targeting the right audience
Google Shopping Ads
Contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Michelle Bacharach's startup, FindMine, uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors like electronics, cosmetics, and grocery. FindMine aims to expand into new sectors and grow its team to achieve a Series A funding round in 2017.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This webinar discusses how promotions are increasingly important for businesses and media companies. Promotions spending has grown significantly while advertising spending has declined. The webinar outlines different types of promotions like discounts, coupons, contests, and events. It emphasizes using email marketing as the central way to drive promotions success. Case studies show how media companies have generated millions in revenue through promotions involving contests, deals, and email lists. The webinar advises media companies to view promotions as a standalone business, educate advertisers, and use data to target categories and position as experts.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
This document summarizes a webinar on lead nurturing beyond email. It discusses how lead nurturing is important for converting qualified leads into customers. While email nurturing is common, it only reaches a small percentage of prospects. Display advertising can help nurture prospects across the web and on social media to reach more prospects. When combined with marketing automation, display advertising allows nurturing of anonymous website visitors and known contacts. Case studies show integrating display and email nurturing can significantly increase lead generation.
Optimizing Landing Pages presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.
- Choots Humphries, Co-President, LinkConnector Corporation
- Mark Widawer, Author, Landing Page Cash Machine
Learn how merchants can raise conversion rates and can work together with affiliates to increase sales, and how affiliates can update their sites to meet Google’s new rules & lower their PPC costs.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Reach Local Homeowners On-The-Go and Increase Inquiries with WazeSurefire Local
This document summarizes a presentation about using Waze advertising to reach local homeowners. It discusses how Waze has over 100 million active users and provides insights about driving behavior. The presentation recommends always-on digital signage to capture impressions, large campaigns for promotions, and targeted "geo plays" to specific areas. It outlines setting goals and strategies for Waze campaigns and tracking success. Key takeaways are that Waze captures drivers, acts as a "digital billboard," and increases awareness of local businesses.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Google My Business Marketing and Management For Car DealersJeffrey Taylor
Car dealers serious about generating more traffic from Google better start marketing their Google My Business - Google Maps listings. The new Google Mobile First search results are putting your GMBs everywhere and 95% of dealers are missing a huge opportunity to generate thousands of Free clicks, phone calls and walk-ins to their Sales, Service, and Parts departments!
AutoNet Media is a team of GMB - Google Maps experts that Fixes, Optimizes, and Markets your Google My business - Google Maps listings turning them in traffic and sales generating machines. We guarantee results and work with individual dealerships, dealer groups, and digital agencies.
Don't trust your most powerful Google marketing tool with untrained or misinformed in-house personnel or agencies. We are the GMB Marketing experts because that's All We Do. Contact us for a Free GMB - Maps Analysis by going to www.AutoNetMedia.com
Advance Web Promotions proposes a search engine marketing plan to increase traffic to Southwind Pest and Termite's website. The plan includes optimizing pages for key services and locations, adding links and listings, blogging, guest blogging, tracking calls from SEO, and monthly reporting. Setup is $5,850 with ongoing monthly costs of $920. The proposal aims to boost organic search rankings while also considering paid search advertising and social media strategies.
The document provides information about planning and launching an online business in the United States. It discusses identifying industry competitors and keywords, understanding tax calculation and compliance, establishing logistics for shipping and fulfillment, creating an online store using ecommerce platforms, identifying target demographics for marketing, and developing advertising strategies. Recommendations and tools are provided for each step to help new online merchants effectively set up and promote their business in the US.
This document introduces an index that measures customer satisfaction with major automotive company websites. It finds that Honda has the highest satisfaction and website experience, while Nissan's site provides the least satisfaction. The index also measures how website satisfaction influences future customer behaviors like purchasing and dealership visits. It analyzes satisfaction drivers for individual sites and the industry overall to identify priorities for improvement. Brand communication and navigation are highlighted as top priorities that could increase satisfaction and positively impact sales and loyalty.
Search engine like Google and Bing use artificial intelligence, voice search and natural language processing to drive the boundaries of organic search. They impose guidelines that determine which websites appear on the top of page one search results. Successful businesses understand what search engines are looking for in web content and the technical back end.
In this workshop you'll learn:
Keyword and key phrase research to target your potential clients
How to write landing pages to win top of first page search results
How to design search engine friendly architecture for your website
The top three must-have site optimization tools
Offsite factors that affect your organic search rank
How to create content readers will link to
How to optimize WordPress and the top five best practices
How to create a content calendar
If you have questions or pain points contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
The document describes a partnership between an online marketing firm called Yael Consulting and an orthopedic shoe company. Yael Consulting invested over $100,000 in the first 30 days to boost the shoe company's online marketing. This increased the shoe company's daily website sales from $600 to $40,000 in the first 10 days. Through in-depth customer research, optimizing website conversions, and rapidly increasing advertising spend, Yael Consulting helped the shoe company grow its monthly online sales to $750,000 within 6 months.
+Daily deal omaha sales training & product overview+Richard E. Brown
This document provides training and an overview for salespeople on Daily Deal Omaha, a deal-of-the-day program run by the Omaha World-Herald newspaper. It explains that Daily Deal Omaha offers local businesses advertising and promotions with no upfront costs, reaching over 250,000 online viewers daily. The document outlines the sales process, how to prospect for good deals, handle objections, and transition businesses to continued advertising after their deal. It emphasizes making the signing process easy for merchants and providing excellent service to build long-term advertising relationships.
2014 Omaha World-Herald Digital Advertising Rate Card. Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!
The document outlines terms and guidelines for digital advertising with the Omaha World-Herald. It discusses the publisher's liability for errors in advertisements, reserving the right to edit ads. It also discusses payment terms, indemnification, and guidelines for different types of digital ads like email blasts, rich media, navigation bars, page peels, and video. It provides an overview of Omaha.com's readership and demographics of its users.
The document discusses how businesses need to focus on their online reputation and visibility in today's digital landscape. Because of widespread mobile device usage and social media integration, information can now be shared with millions instantly. This means reviews and mentions on sites like Facebook, Google, and Yelp have a big impact. It's important for businesses to monitor what is said about them online, ensure their listing information is accurate across sites, and engage with customers on social media. Partnering with a high-traffic local site like Omaha.com can help improve a business's online presence through features like accurate listings, reputation reports, promotions, and social media integration.
The document discusses search engine optimization (SEO) best practices. It recommends understanding your audience by researching their search terms and expectations. It stresses optimizing pages for keywords, titles, descriptions, engaging content, links, multimedia, loading speed and making them mobile friendly. The goal is to drive targeted traffic and keep visitors engaged by providing what your audience wants. Regularly research your audience to stay aware of changing search behaviors and expectations.
This document is a digital advertising rate card for JSOnline.com and its affiliated sites. It provides contact information for sales representatives. It then details statistics on site traffic and various digital ad units with their specifications and pricing. Pricing is given for standard ad placements, premium placements, mobile ads, video ads, and sponsored content. It also provides information on discounts, targeting options, and community site offerings.
Volunteer mentoring Part 2 - Deanna Cole 15JAN2015Deanna Cole, CVA
Turn Volunteers into Advocates for your Organization Part 2
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
When engaging volunteers it can be difficult to ensure that each volunteer receives the time, attention, and training that they need to be successful - this is where a volunteer mentoring program can help! Building on the ideas introduced in Part I, this webinar will discuss some of the common challenges with building and managing a volunteer mentor program, and how to overcome or prevent those challenges. Included will be a discussion of the role that professional development for volunteers plays in a successful program, and how best to engage volunteer leaders. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
What You'll Learn:
* How to train and support volunteer mentors.
* Tools for managing a volunteer mentoring team.
* How to include opportunities for volunteer leadership and development in a mentoring program.
Who Should Attend:
Volunteer Program Managers
Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
The document provides an overview of search engine marketing (SEM) and discusses why it is an important opportunity for the Milwaukee Journal Sentinel to sell. It notes that Google accounts for over 90% of search traffic and that SEM can drive immediate traffic and compelling ads perform better. The document then discusses the SEM sales process, including implementation, profit breakdowns, and recommendations for prospects. It emphasizes that combining SEM with search engine optimization provides benefits like increased organic click-through rates.
This 3-sentence summary provides the key details from the document:
This document outlines the terms of a dollar volume contract between a local retail or digital publisher ("OWH") and an advertiser. It details the advertising commitment levels, payment terms, rates, and policies regarding errors, cancellations, taxes, assignments, and legal responsibilities of both parties. The contract covers advertising placement in OWH publications over an initial and renewal term in exchange for the advertiser meeting a specified dollar volume or frequency commitment.
Turn Volunteers into Advocates for your OrganizationDeanna Cole, CVA
Turn Volunteers into Advocates for your Organization
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
What You'll Learn:
• What a volunteer advocate is and why they are important.
• What volunteers need to know in order to take action.
Who Should Attend:
• Volunteer Program Managers
• Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
Pub: j'en fait un BBL pour approfondir les concepts.
les principes du design, au sens "utilisabilité", défini par Donald Norman dans son livre "The Design of Everyday Things" et comment ceux-ci s'appliquent à notre code de tous les jours. Comprendre les principes d'affordance, d'association, de contrainte ou encore de visibilité sont un excellent moyen de faire du "Clean Code". Ainsi le développeur qui vous succède - et c'est souvent vous même après quelques mois - est capable de facilement le reprendre en main. On comprendra aussi mieux les conseils d'"Uncle Bob" ;)
Construisons des organisations adaptées au 21ème siècleyannick grenzinger
Cette présentation s'inspire de la spirale dynamique pour construire des organisations robustes, performantes, humaines et surtout adaptées à la complexité du 21ème siècle.
Deux choses importantes:
- je joue cette présentation en BBL. Contactez moi sur yannick.grenzinger sur gmail.
- c'est un travail en permanente construction donc cette version peut être un brouillon de la prochaine étape :)
Slides du BBL Lean Startup que je propose. Une partie du BBL est une mise en pratique autour du Lean Canvas et donc n'est pas visible dans les slides :)
This document outlines terms and conditions for advertising with the Omaha World-Herald. It discusses payment terms, policies around errors in ads, liability, copyright, and review/approval of digital ads. Contact information is provided for advertising managers. Specifications are given for email blasts, including size limits and technical requirements.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.
This document discusses how customers now use the internet to find local businesses and services. It notes that 66% of US consumers use online local search and that 90% of online searches result in offline purchases. It emphasizes that businesses need an online presence through search engine optimization, social media, link building, and online reviews in order to be found by customers online. The document promotes WebMatrixTechnology.com services to help businesses succeed through these online marketing strategies.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
360 Impressions is a full-service marketing agency based in Irving, Texas that specializes in automotive marketing. The agency aims to deliver innovative marketing solutions that increase brand visibility and consumer response for its clients. As an integrated agency, 360 Impressions provides services including media, direct response marketing, events, creative services, and digital marketing to help clients grow their business. The agency has experienced professionals across various marketing disciplines to develop strategic marketing programs for its clients.
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...Dave Spannhake
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
The document discusses 4 proven marketing systems (Reputation, Reach, Resell, Referral) that are critical for business growth. It states that 95% of small businesses are missing at least 2 of these systems. Each system is then described in detail, emphasizing how today's competitive landscape has changed with search, social media, and mobile, and how businesses must leverage these drivers to optimize each marketing system in order to achieve maximum growth.
The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.
WSI is a global digital marketing agency with over 20 years of experience. The presentation discusses WSI's services, methodology, clients, and case studies. Key services include search engine optimization, social media marketing, web design, content marketing, and paid advertising. WSI follows a results-oriented methodology called the Digital Marketing Lifecycle to understand clients' businesses and deliver customized strategies. Their clients represent various industries and have experienced increased traffic, leads, and sales from partnering with WSI.
This document provides an overview of digital marketing strategies for small and medium-sized businesses. It discusses the importance of having an online presence, including a website and social media profiles. It emphasizes that consumers now research businesses online before making purchases. The document then covers specific strategies such as search engine optimization, social media engagement, online listings and reviews to help businesses get found online. It stresses measuring the effectiveness of digital marketing campaigns and being accessible on both desktop and mobile devices.
This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
The document discusses affiliate marketing and provides statistics on its growth. It notes that the affiliate marketing industry is projected to grow to $4.5 billion by 2016 according to Forrester estimates. General Black Friday and Cyber Monday sales statistics are also presented showing continued growth in online sales. The top affiliate marketing verticals and display networks are listed. The rest of the document discusses strategies for merchants to ensure affiliates optimize ad campaigns on their behalf through strong affiliate programs, software, manager support, and ongoing communication.
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
2. What is findit?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Findit is service provided by the Omaha World-Herald that
is designed to help businesses better establish and
promote their BRAND while at the same time increase
their online search ranking. Establishing a strong and
powerful brand helps influence a consumers buying
decision when researching different companies to do
business with.
Monthly print promo in
the Omaha World-Herald
Omaha.com Email Blast Print Online Directory
Brand =
REPUTATION X VISIBILITY X CONSISTENCY
3. How consumers make decisions
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Of consumers trust online advertising via
search, social & mobile and are Influenced
by local advertising promotions
Of people trust recommendations
from friends and family. Getting word
of mouth referrals from friends,
relatives or co-workers
Either way, each behavior
leads to continued
research online
61%92% 100%
Source: Business News Daily David Mielach, BusinessNewsDaily Staff Writer | April 13, 2012
80% of consumers receive referrals
from colleagues who have no prior
experience or relationships with
businesses or service providers.
80%
4. The Buying Process – What drives sales?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Brand & Discovery
Research Online
Decision
Purchase
Retention
Large Audience – Branding & marketing leads to
word of mouth & referrals
Searching and gathering information
Reading websites & reviews
Review information for a decision
Customer / Client visits or calls for information
Social Media & Reviews
Continued Branding
Discover Research Decision Purchase
Interest through promotional
advertising and referrals
Research using the internet to
view sites and reviews
Decision is made to invest with
chosen company
Purchase is made and advocates
leave reviews and great feedback!
5. Decisions to buy / make a purchase are being made before consumers step foot inside your door or call you!
Source: BIA/Kelsey Local Commerce Monitor™, Wave 17 (Q3/2013). Base: SMBs that advertise on television.
60%
75%
83% 83%
40%
25%
17% 17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013
Before Entering Store In-Store
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Why branding is important
6. OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
A recent study by market research company, Dimensional
Research, finds that 90% of consumers say that positive
online reviews influence their purchasing decisions.
A study conducted by Yodle, New York based
internet marketing company, found that 87% of
small business owners do not ask customers to
post reviews about their experiences online.
Google takes your online business listing accuracy and your
online reviews into consideration when ranking your business
in their online search engine versus your competition. They
emphasize on their help pages the importance of making sure
your business information is complete and accurate and that
establishing a strong, accurate and positive online presence is
are important SEO factors.
The 3rd biggest negative ranking factor is
mismatched Name, Address & Phone
Numbers. Inaccuracies like these will kill your
local SEO (Search Engine Optimization).
The #1 negative local ranking
factor, according to digital
consulting company Moz, is a
listing detected as a inaccurate
business location.
90%
87%
#1
3rd
What is considered when researching
7. What we know about your needs
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Your target customers will mostly come from a 10 mile radius of your business
• When you do a search online of “Hearing Aids” in Omaha, your business doesn’t show up on the
first page of search results
• Peak season for your business is in the Spring, after tax season
• Any person with mild to moderate hearing loss regardless of age is your target consumer
• Top marketing channels your competitors are using: Social, Coupon, Print
8. How we can help with your objectives
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Beltone and Miracle Ear and others within 10 miles of your business are stealing your customers
• You need to use the internet but aren’t sure where to start
• On average, you have 10 new customers per month but would like to increase that to 20
• Most of your new customers are from “word of mouth” recommendations
• You have a website but haven’t been very successful with obtaining new customers
9. Why OWH is offering findit as a service?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
270 14 1.3 94
Thousand Daily Readers of the
Omaha World-Herald
Million monthly page
views on Omaha.com
Million monthly unique
visitors to Omaha.com
Thousand double opt-in
email blast subscribers
OWH can promote your brand to
hundreds of thousands of local area
consumers each day!
Search engines love Omaha.com!
We have natural, organic traffic due
to the fact that we cover so many
real time events within the local
community!
Omaha.com is considered a
“high value” website!
With findit you can put your
accurate business information on
Omaha.com and take advantage of
being connected to a site with tons
of traffic!
This really gives your business a
competitive edge in the eyes of
search engines!
Source: Scarborough Omaha Custom Study Feb-April 2014.
The geography is the 24-county Omaha Designated Market
Area. INA stands for Integrated Newspaper Audience and
is the 7-day net cume reach for all World-Herald products
combined, including the 5-day net cume reach for all
World-Herald products combined, including the 5-day net
cume reach of last Sunday's World-Herald or the 7-day net
cume reach of Omaha.com. For each of the TV stations
shown, the Monday-Friday cume reach of each local late
TV news program was added to the 7-day cume reach of
each TV station's website.
Late News & TV News Website Cumes
vs. The Omaha World-Herald’s weekly
Print & Online reach -
43.9%
60.6%
32.5%
17.9%
10.4%
OWH +
omaha.com
The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults within the greater
Omaha and surrounding areas!
Being able to take advantage of premium, promotional tools with a consultant that already
understands your business goals is a winning combination for success!
10. Integrated News Audience Demographics
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
15%
7%
18%
21%
19%
13%
7%
% of Visitors
<18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
34%
37%
18%
11%
Household Income
$0 - $50K
$50 - $100K
$100 - $150K
$150K +
31%
46%
23%
Education
No College
Some College
Graduate
62%
38%
Gender
Male
Female
34%
66%
Family Size
Have Kids
No Kids
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all
World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of
Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.
11. How findit works?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
You provide OWH with
your accurate business
information
OWH creates an enhanced business
listing on Omaha.com connecting you
to a high value website.
OWH submits your accurate business information to
the top 4 largest data providers around to insure that
your information is accurate across the web.
OWH provides you with a multi-media
promotional mix that puts your business or
services in front of thousands of consumers
within the greater Omaha area.
Over time your information online becomes
more accurate and you can monitor your
online reputation by using our reputation
reporting software.
You create a system of new
incoming customers who leave
great reviews online while
enhancing your online presence,
search engine raking and
LEADS TO NEW CUSTOMERS!
Promoting a powerful brand combined with an accurate
and positive and accurate online presence is the key to
generating new customers and more referrals!
HELPS WITH PROMOTING YOUR BRAND
HELPS WITH SEARCH RESULTS!
HELPS WITH SEARCH RESULTS!
LEADS TO A STRONGER BRAND
12. The key to listing distribution is to link
high value, authoritative websites and
directories back to your business’s
website in which pushes your site
higher in page rank results.
Listing Distribution – Helps Search Ranking
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Judy’s book
Visibility
• Automated listing placement across the web
• Automated listing correction across the web
Clients save valuable time & money maintaining an
accurate online presence
Distribution to various
Online Search Sites
Yahoo!
Google Yelp
Manta
Citysearch
Bing
Yellowpages
Dex
13. Visibility Premium – Helps Search Ranking
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Judy’s book
Distribution to various
Online Search Sites
Visibility
• We will make manual corrections on already
claimed business listings
Clients save valuable time & money maintaining an
accurate online presence
14. Promoting your Brand with findit
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Monthly Group Full Page print ad
in the Omaha World-Herald
Monthly Group Email Blast to over
94K+ opt-in email subscribers
Digital display banner advertising
on Omaha.com
Don’t forget that you will also have a premium Enhanced
Directory profile on Omaha.com connecting you to a high value
website and access to our Reputation Monitoring software
enabling you to manage your reputation online while advertising
your business through an awesome mix of promotional products!
You’ll also get a 30, 60 & 90
day report giving you great
insight on how your online
web presence is doing and
the steps you can take to
grow your share of voice
online even more!
This helps your search engine results!
15. Website Development
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
An additional unique service of findit is our ability to
create websites for our clients that are both optimized
for excellent search engine ranking and also mobile
friendly! A website is the cornerstone of your
business’s online web presence and if developed
properly can be an extremely useful tool for driving
new business, reaching more customers and
establishing powerful brand!
With the solutions and services
provided by findit we can help
business energize your business’s
online web presence!
16. OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Helping your website rank better
1.
2.
3.
GREAT CONTENT / OPTIMIZED SITE – Making sure that your website
has keyword rich content and is optimized for search engines!
EXCELLENT ONLINE PRESENCE – Search engines love it when your
business information is accurate and when you have great online reviews
across multiple online directories and review sites!
TRAFFIC – Generating high volumes of traffic to your website on a
consistent basis is always a great way to increase search ranking results!
A Step Further:
• 3 basic steps to help your website rank
higher in search engine results pages
17. Responding & Monitoring Online Reviews
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Monitor and create responses to
negative and positive reviews.
• Craft strategies for growing 5 star
reputation!
Not only are reviews important in
regards to being an important search
engine ranking factor but they also
show up in search results as well.
Importance of
Reviews
18. In addition to website development, through findit
you also have the option to have social media pages
developed and created for you! Whether it’s facebook,
twitter, Google+ or all three we can accommodate your
needs! We’ll even post on your social media pages up
to 4x a week on your behalf!
Social Media Development
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
19. Social Media Posting
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Facebook, Google + & Twitter.
• Thoughtful and engaging social posts with
the business owner’s specialized
knowledge.
• Social Marketing reporting tools through a
partner-branded dashboard.
• Offer discounts and coupons that draw in
new customers.
20. Attract even more customers!
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Whether you’re looking to bring new website visitors,
get your phones ringing or keep customers coming
back, we can help with Google Adwords also!
Reach the right people at the right time:
your business gets found by people on Google precisely
when they’re searching for things that you offer!
Why you need it:
As of right now your business doesn’t show at the top
of Google search results. By improving your visibility
you can generate a few more leads and increase brand
awareness for your business!
How it works
21. What is Google Adwords?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Google AdWords is Google's online
advertising program that lets you reach new
customers and grow your business! Google
adwords uses method call PPC (pay per click)
advertising to maximize the effectiveness of a
campaign
What is PPC?
Pay Per Click – You pay every time
an ad is clicked. Different
keywords and phrases have
different cost per click.
It’s Importance
PPC is a quick way for you to bring
traffic to your site if you’ve
established your brand. It’s also
extremely measurable.
How we do PPC:
PPC is more than being the highest
bidder on a keyword or phrase. It’s
also about having the best
message and quality ad.
22. OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Positive impact of Adwords + Presence
Studies show there is a positive impact that paid
and organic searches results have on each other:
Proper brand advertising
and promotions allow for
consumers to discover
products, needs and / or
services that ultimately lead
to an online search
Being on the first page of Google
both organically and paid with your
brand, offers and reviews helps
influence that buying decision to
be made with your business.
Results showed that natural search clicks were
17% higher on days when paid search ads
were running, garnering for more “free” clicks
simply by running paid search ads alongside
organic results.
17%
23. Reaching an even larger audience
You can also promote your brand, services and
products throughout the market using key
online placement strategies that get your
message in front of a high quality audience on
multiple websites!
You tell us your ideal client or customer down
to the geographical location and behavior and
we’ll put your ads in front of them on a network
of credible, “high-value” websites when they
are in the market for your business services!
Extended audience.
PackageOptions.
We package our audience extension services based on the needs of our clients! In order to take
advantage of our audience extensions program our clients first have to be a part of our Findit Brand
Builder Plus in efforts of insuring the proper establishment and promotion of your brand first!
Recap Findit
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
24. Recap - Features & Benefits of findit
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
FINDIT BUILDS BRAND
AND SEARCH RANK
CONSUMERS TRUST
REFERRALS
BRANDING + SEARCH
RANK = INFLUENCE
REVIEWS & ACCURACY
ARE IMPORTANT
OMAHA.COM IS THE
SECRET SAUCE!
FINDIT MAKES IT EASY
– KEY IS BRANDING
Findit was developed to help you establish your brand, promote
your brand and increase search results at the same time!
Consumers like doing business with you when they receive a
referral but referrals stem from promoting your brand!
A powerful brand plus a great search rank gives you an
advantage in the consumer decision making process!
Consumers love when you have positive reviews and Google
loves consistency and accuracy with your online presence
Being connected to a high value website like Omaha.com
gives you’re a competitive search ranking advantage.
The findit program is a fully developed program that is based on
the premise of establishing brand offline and online!
25. Additional Add-ons and Options
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Google+ Business Profile Page
Facebook Business Profile Page
Twitter Profile Page
Visibility Premium
Review Monitoring
Social Posting Plus
Listing Distribution
Professional page setup with logo, company images, business profile
and mission statement.
Professional page setup with logo, company images, business profile
and mission statement.
Professional page setup with logo, company images and custom header.
Findit services will manually monitor and submit correct listing
information to top listing sources.
Response to negative and positiive online reviews. Starts once profiles
are claimed or login credentials are received by findit services!
Includes 4 (four) post per week on Facebook, Twitter and Google+
Automatic syndication of data with findit’s 4 (four) data partners –
Factual, Neustar, Acxiom and Infogroup.
Services Features Rates
350 / 1x setup
250 / 1x setup
150 / 1x setup
50 / mo.
150 / mo.
200 / mo.
25 / mo.
Website Development
Get a premium, optimized website setup up that is mobile friendly
within 7 to 10 business days. 160 / mo.
Google Adwords Campaign Includes development of google ads and implementation 500 / mo. – min.
Extended Targeted Audience Target and place ads on national leading news websites with high-quality
content by consumer behavior, geographically, and/or by mobile! +6 / to DVC CPM
*In order to take advantage of our additional add-on options you must be a Findit Brand Builder Intro participant or a Brand Builder Plus participant for the Extended Targeted Audience services.
26. Enhanced Featured Directory Listing
Local Offers Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Monthly ½ Page Print Promo
Uploaded 2x2 Print Ad on Omaha.com
Storefront Formatting
Help with Google Registration
300k Digital Display Banner Impressions
Print ad in Monthly Email Blast Promo
Visibility Premium
Social Posting Plus (setup fees not included)
Review Response
Enhanced Featured Directory Listing
Local Offers Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Monthly ½ Page Print Promo
Uploaded 2x2 Print Ad on Omaha.com
Storefront Formatting
Help with Google Registration
225k Digital Display Banner Impressions
Print ad in Monthly Email Blast Promo
Visibility Premium
Social Posting Plus
Review Response
Enhanced Featured Directory Listing
Local Offers Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Monthly ½ Page Print Promo
Uploaded 2x2 Print Ad on Omaha.com
Storefront Formatting
Help with Google Registration
100k Digital Display Banner Impressions
Print ad in Monthly Email Blast Promo
Visibility Premium
Social Posting Plus
Review Response
Enhanced Featured Directory Listing
Local Offers Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Monthly ½ Page Print Promo
Uploaded 2x2 Print Ad on Omaha.com
Storefront Formatting
Help with Google Registration
Digital Display Banner Impressions
Print ad in Monthly Email Blast Promo
Visibility Premium
Social Posting Plus
Review Response
How to get started with findit
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Brand Builder Enterprise
Brand Builder Ultimate Brand Builder Plus Brand Builder Intro
1240/mo
745/mo 495/mo 295/mo
BESTVALUE
$2,677 / mo. value
$1,775 / mo. value $1,082 / mo. value $482 / mo. value
LET’S GET STARTED! LET’S GET STARTED! LET’S GET STARTED!LET’S GET STARTED!
27. Engaging an Audience Bundle
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
+ Engaging an Audience
+930/mo
35K Additional ads on Omaha.com
$500 Google® Adwords Campaign
50K Targeted Ads on Facebook•
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+ ADD TO SERVICES
Brand & Discovery
Research
Decision
Purchase
Retention
45K+ ads on Omaha.com
$600 Google® Adwords Campaign
50K Targeted Ads on Facebook•
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
70K+ ads on Omaha.com
$700 Google® Adwords Campaign
70K Targeted Ads on Facebook•
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+1110
/mo
+1450
/mo
You can also promote your brand,
services and products throughout
the market using key online
placement strategies that get your
message in front of a high quality
audience on multiple websites!
28. Active Searchers Bundle
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
+ Active Searchers
+865/mo
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
35K Targeted Network Ads
$500 Google® Adwords Campaign
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
45K Targeted Network Ads
$600 Google® Adwords Campaign
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
60K Targeted Network Ads
$700 Google® Adwords Campaign
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+1055
/mo
+1290
/mo
Put your message in front of an
audience that is looking for your
products and services! These
online consumers have already
made a commitment to
“eventually” making a decision to
do business! Be relevant during
that time in the buying process!
29. In Market Buyer Bundle
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
+ In Market Buyer
+1350/mo
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
40K Targeted Network Ads
$500 Google® Adwords Campaign
40K Retargeted Network Ads
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
55K Targeted Network Ads
$600 Google® Adwords Campaign
55K Retargeted Network Ads
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
70K Targeted Network Ads
$700 Google® Adwords Campaign
70K Retargeted Network Ads
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+1750
/mo
+2150
/mo
These consumers are at the tipping
point and just at that point where
they are ready to buy! They know
what they want and how they want
it and now all you have to do is
promote your info, get them clicking
or calling and seal the deal!
30. Moving Mobile Bundle
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
+ Moving Mobile
+950/mo
$500 Mobile Google Adwords
40K Mobile Targeted Network Ads
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
55K Mobile Targeted Network Ads
$600 Mobile Adwords Campaign
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+1200
/mo
+1450
/mo
Does your audience tend to be a
bit more mobile conscious these
days! Awesome, we can promote
your brand to this audience and
target very specific behaviors that
you are declaring as your target
audience on mobile devices!
70K Mobile Targeted Network Ads
$700 Mobile Adwords Campaign
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
31. Keeping customers happy!
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
+ Retention Bundle
+800/mo
40K Targeted Network Ads
40K Retargeted Network Ads
Mirrored Trackable Page
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
55K Targeted Network Ads
55K Retargeted Network Ads
Mirrored Trackable Page
+1100
/mo
+1400
/mo
80% of your company’s future
revenue will come from 20% of your
current client base. AS consumer
choice grows and attention spans
drop you need to take a more
customer-centric approach to your
marketing efforts!
70K Targeted Network Ads
70K Retargeted Network Ads
Mirrored Trackable Page
32. Our Recommendations
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Website Development
• Brand Builder Ultimate
• Google+ Profile Page Setup
• Facebook Business Profile Setup
• Twitter Account Setup
• Engaging an Audience Bundle Option 1
$750 (1x setup)
$2,330 / mo. for 12 months
Email to Get Started
33. Our Recommendations
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
• Brand Builder Enterprise
• Facebook Business Profile Setup
• Twitter Account Setup
• In Market Buyer Bundle Option 1
$400 (1x setup)
$2,590 / mo. for 12 months
Email to Get Started