This document provides training and an overview for salespeople on Daily Deal Omaha, a deal-of-the-day program run by the Omaha World-Herald newspaper. It explains that Daily Deal Omaha offers local businesses advertising and promotions with no upfront costs, reaching over 250,000 online viewers daily. The document outlines the sales process, how to prospect for good deals, handle objections, and transition businesses to continued advertising after their deal. It emphasizes making the signing process easy for merchants and providing excellent service to build long-term advertising relationships.
The document discusses effective B2C marketing strategies, including accurately identifying the target audience, researching the audience, and understanding that marketing is not just advertising. It provides tips for defining the target audience, conducting qualitative and quantitative research, and using the marketing mix of product, price, placement, and promotion to reach the audience. Key points include segmenting the audience based on characteristics, exploring the decision-making process, and using low-cost research methods to better understand customer motivations and needs.
FREE TO JOIN!
Go to www.CashbackTeacher.com/join
Register as a new member
Then connect with Lauren to learn more at CashbackTeacher.com and enter password "go"!
By following 11 simple steps, businesses can double their customer base within four weeks. The steps include building customer loyalty, identifying target markets, creating referral programs, prioritizing top customers, forming strategic alliances, advertising, training employees, improving lead conversion rates, cross-selling to existing customers, driving online traffic to physical stores, and increasing brand exposure. It is important to continue marketing efforts after the initial four weeks to retain customers and build lifelong relationships that will further grow the business through word-of-mouth and repeat customers. Metrics like leads, conversion rates, transactions, sales amounts, and profits should be tracked to measure the success of campaigns and identify the most effective tactics.
This document discusses frontline marketing and localizing national brand strategies. It provides an interview with Paul Carter, Managing Director of Get Carter Productions, who discusses the challenges national brands face in localizing their marketing and how to overcome them. He also provides advice for local outlets on building their client base while maintaining their brand identity and how social media can enhance local search visibility. The document also discusses trends in franchise marketing for 2015 such as mobile optimization, digital integration, and digital ad placement.
The document discusses the evolution of the daily deals industry and BuyWithMe's approach. It summarizes that daily deals started as a way for local businesses to acquire customers but now platforms are adding algorithms and mobile apps. BuyWithMe focuses on ongoing engagement between merchants and customers to drive repeat business through deals, rewards, and loyalty programs. It provides examples of successful promotions BuyWithMe ran for different merchants.
Affiliate Marketing Strategies for Online BingoIncome Access
The document provides an overview of strategies for affiliate marketing programs focused on online bingo games. It discusses identifying and engaging successful bingo affiliates, meeting affiliate expectations around conversions, commissions, promotions and retention, and evaluating and improving an existing affiliate program. Key recommendations include effective communication, competitive compensation, flexibility, consistency, and involvement in affiliate communities.
11 Ways to Double Your Customer Base in Four Weeks | Coach MonteMonte Wyatt
Double your customer base in four weeks by following 11 methods: 1) Build loyalty by creating "raving fans" through exceptional personalized service; 2) Target direct mail campaigns using purchased lists or contest entries; 3) Create referral programs rewarding customers for referrals; 4) Focus on the most profitable 20% of customers and eliminate bad clients; 5) Partner with complementary businesses to share customers; 6) Advertise using radio, TV, newspapers or press releases; 7) Train employees to improve skills in converting potential customers; 8) Offer incentives for salespeople to attract new customers; 9) Use social media and websites to engage potential customers; 10) Host events to build relationships and exposure; 11) Continually improve products/services
This document describes a loyalty program that rewards both shoppers and local businesses. It allows shoppers to earn cashback and points by shopping at any participating merchant. Merchants benefit by gaining new customers and increased sales through the rewards they provide. The program aims to support local economies and encourage shopping local. It invites the reader to join as a free shopper or merchant to take advantage of the program's opportunities.
The document discusses effective B2C marketing strategies, including accurately identifying the target audience, researching the audience, and understanding that marketing is not just advertising. It provides tips for defining the target audience, conducting qualitative and quantitative research, and using the marketing mix of product, price, placement, and promotion to reach the audience. Key points include segmenting the audience based on characteristics, exploring the decision-making process, and using low-cost research methods to better understand customer motivations and needs.
FREE TO JOIN!
Go to www.CashbackTeacher.com/join
Register as a new member
Then connect with Lauren to learn more at CashbackTeacher.com and enter password "go"!
By following 11 simple steps, businesses can double their customer base within four weeks. The steps include building customer loyalty, identifying target markets, creating referral programs, prioritizing top customers, forming strategic alliances, advertising, training employees, improving lead conversion rates, cross-selling to existing customers, driving online traffic to physical stores, and increasing brand exposure. It is important to continue marketing efforts after the initial four weeks to retain customers and build lifelong relationships that will further grow the business through word-of-mouth and repeat customers. Metrics like leads, conversion rates, transactions, sales amounts, and profits should be tracked to measure the success of campaigns and identify the most effective tactics.
This document discusses frontline marketing and localizing national brand strategies. It provides an interview with Paul Carter, Managing Director of Get Carter Productions, who discusses the challenges national brands face in localizing their marketing and how to overcome them. He also provides advice for local outlets on building their client base while maintaining their brand identity and how social media can enhance local search visibility. The document also discusses trends in franchise marketing for 2015 such as mobile optimization, digital integration, and digital ad placement.
The document discusses the evolution of the daily deals industry and BuyWithMe's approach. It summarizes that daily deals started as a way for local businesses to acquire customers but now platforms are adding algorithms and mobile apps. BuyWithMe focuses on ongoing engagement between merchants and customers to drive repeat business through deals, rewards, and loyalty programs. It provides examples of successful promotions BuyWithMe ran for different merchants.
Affiliate Marketing Strategies for Online BingoIncome Access
The document provides an overview of strategies for affiliate marketing programs focused on online bingo games. It discusses identifying and engaging successful bingo affiliates, meeting affiliate expectations around conversions, commissions, promotions and retention, and evaluating and improving an existing affiliate program. Key recommendations include effective communication, competitive compensation, flexibility, consistency, and involvement in affiliate communities.
11 Ways to Double Your Customer Base in Four Weeks | Coach MonteMonte Wyatt
Double your customer base in four weeks by following 11 methods: 1) Build loyalty by creating "raving fans" through exceptional personalized service; 2) Target direct mail campaigns using purchased lists or contest entries; 3) Create referral programs rewarding customers for referrals; 4) Focus on the most profitable 20% of customers and eliminate bad clients; 5) Partner with complementary businesses to share customers; 6) Advertise using radio, TV, newspapers or press releases; 7) Train employees to improve skills in converting potential customers; 8) Offer incentives for salespeople to attract new customers; 9) Use social media and websites to engage potential customers; 10) Host events to build relationships and exposure; 11) Continually improve products/services
This document describes a loyalty program that rewards both shoppers and local businesses. It allows shoppers to earn cashback and points by shopping at any participating merchant. Merchants benefit by gaining new customers and increased sales through the rewards they provide. The program aims to support local economies and encourage shopping local. It invites the reader to join as a free shopper or merchant to take advantage of the program's opportunities.
This is for service businesses who need to revisit crucial service marketing 101 just to help get back to their glory days or start one. For Small Medium Businesses, Freelancers, Enterprise, SaaS, eCommerce, Service providers, Founders, Entrepreneurs would appreciate this.
This document provides marketing strategies and tactics for navigating a recession. It recommends focusing on customer intimacy through structured and customer-centric efforts. Marketers should evaluate how to convert leads into loyal customers rather than just focusing on lead generation. Both outbound and inbound marketing approaches are discussed, with inbound suggested as a better approach that avoids wasting efforts on uninterested prospects. The document concludes by advising marketers to devise a recession marketing framework and focus on areas where competitors have reduced presence.
SMS Masterminds in an industry leader providing mobile and loyalty marketing services to the small business market, including its flagship loyalty kiosk and automated text engagement engine. The company licenses the technology to professional marketers and organizations
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
The document discusses the evolution of customer relationship management (CRM) strategies over time, including targeted marketing, database marketing, event-driven marketing, and loyalty and retention programs. It then defines CRM as an integrated business strategy focused on acquiring, retaining, and growing profitable customer relationships through coordinated policies, processes, technology, and people. The key aspects of a successful CRM program are also outlined.
This document provides best practices for referral marketing programs based on the experiences of over 500 brands that have partnered with Extole. It recommends:
1. Building a solid foundation for the referral program by setting goals, determining rewards, and measuring results in real time.
2. Testing different reward types and sizes to determine what most motivates customers to refer. Rewards don't alone determine if someone will refer - the right reward provides the extra push.
3. Recognizing customers don't all respond the same and targeting messaging, creative, and rewards to different customer segments. Give opportunities to share where most likely to see it.
The document stresses making referrals part of the brand by prominently
Raley's launched a customer loyalty program called Something Extra to improve customer engagement and drive sales. The program accounted for 65% of sales in its first year. It focuses on making shopping easy for customers and providing rewards and highly personalized offers based on customer data and purchase history. The program aims to provide a world-class shopping experience and has seen great success, with Raley's sales increasing since the program launched.
The document provides an overview of cause-related marketing (CRM). It defines CRM as associating a for-profit company with a nonprofit organization to promote the company's products/services and raise money for the nonprofit. CRM is different from corporate philanthropy as it is intended to benefit the company. Research shows consumers increasingly prefer companies with good values and CRM allows companies to associate themselves with important causes to gain consumers' trust and loyalty. Examples of successful CRM campaigns include programs by Starbucks, Campbell's, and Estée Lauder that raised money for important causes while increasing sales and brand awareness.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
A presentation which promotes the advantages of referral marketing, and advocate marketing. Business referrers can come through friends and family. Promoting businesses by encouraging friends or family to promote the business via employee reward programme within their company. Referrals can also come from having business partners, promotion by complementary businesses, existing customers, news publications, review websites, news publications, testimonials, influencer opinions.
In this presentation, we will discuss about the concept of Direct Marketing and its attributes like buyers, B2B marketers and the media required for direct marketing.
We will also talk about importance of database, enclosures, catalogues , tele-marketing and consumer guided marketing.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
The webinar covered strategies for running a daily deals business internationally, increasing merchant conversion rates, and forming strategic partnerships. Tips included accounting for different commission structures, customs, and languages abroad, innovating deals beyond discounts, focusing on merchant satisfaction, and partnering with complementary local businesses.
The document discusses how businesses need to focus on their online reputation and visibility in today's digital landscape. Because of widespread mobile device usage and social media integration, information can now be shared with millions instantly. This means reviews and mentions on sites like Facebook, Google, and Yelp have a big impact. It's important for businesses to monitor what is said about them online, ensure their listing information is accurate across sites, and engage with customers on social media. Partnering with a high-traffic local site like Omaha.com can help improve a business's online presence through features like accurate listings, reputation reports, promotions, and social media integration.
2014 Omaha World-Herald Digital Advertising Rate Card. Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!
This is for service businesses who need to revisit crucial service marketing 101 just to help get back to their glory days or start one. For Small Medium Businesses, Freelancers, Enterprise, SaaS, eCommerce, Service providers, Founders, Entrepreneurs would appreciate this.
This document provides marketing strategies and tactics for navigating a recession. It recommends focusing on customer intimacy through structured and customer-centric efforts. Marketers should evaluate how to convert leads into loyal customers rather than just focusing on lead generation. Both outbound and inbound marketing approaches are discussed, with inbound suggested as a better approach that avoids wasting efforts on uninterested prospects. The document concludes by advising marketers to devise a recession marketing framework and focus on areas where competitors have reduced presence.
SMS Masterminds in an industry leader providing mobile and loyalty marketing services to the small business market, including its flagship loyalty kiosk and automated text engagement engine. The company licenses the technology to professional marketers and organizations
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
The document discusses the evolution of customer relationship management (CRM) strategies over time, including targeted marketing, database marketing, event-driven marketing, and loyalty and retention programs. It then defines CRM as an integrated business strategy focused on acquiring, retaining, and growing profitable customer relationships through coordinated policies, processes, technology, and people. The key aspects of a successful CRM program are also outlined.
This document provides best practices for referral marketing programs based on the experiences of over 500 brands that have partnered with Extole. It recommends:
1. Building a solid foundation for the referral program by setting goals, determining rewards, and measuring results in real time.
2. Testing different reward types and sizes to determine what most motivates customers to refer. Rewards don't alone determine if someone will refer - the right reward provides the extra push.
3. Recognizing customers don't all respond the same and targeting messaging, creative, and rewards to different customer segments. Give opportunities to share where most likely to see it.
The document stresses making referrals part of the brand by prominently
Raley's launched a customer loyalty program called Something Extra to improve customer engagement and drive sales. The program accounted for 65% of sales in its first year. It focuses on making shopping easy for customers and providing rewards and highly personalized offers based on customer data and purchase history. The program aims to provide a world-class shopping experience and has seen great success, with Raley's sales increasing since the program launched.
The document provides an overview of cause-related marketing (CRM). It defines CRM as associating a for-profit company with a nonprofit organization to promote the company's products/services and raise money for the nonprofit. CRM is different from corporate philanthropy as it is intended to benefit the company. Research shows consumers increasingly prefer companies with good values and CRM allows companies to associate themselves with important causes to gain consumers' trust and loyalty. Examples of successful CRM campaigns include programs by Starbucks, Campbell's, and Estée Lauder that raised money for important causes while increasing sales and brand awareness.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
A presentation which promotes the advantages of referral marketing, and advocate marketing. Business referrers can come through friends and family. Promoting businesses by encouraging friends or family to promote the business via employee reward programme within their company. Referrals can also come from having business partners, promotion by complementary businesses, existing customers, news publications, review websites, news publications, testimonials, influencer opinions.
In this presentation, we will discuss about the concept of Direct Marketing and its attributes like buyers, B2B marketers and the media required for direct marketing.
We will also talk about importance of database, enclosures, catalogues , tele-marketing and consumer guided marketing.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
The webinar covered strategies for running a daily deals business internationally, increasing merchant conversion rates, and forming strategic partnerships. Tips included accounting for different commission structures, customs, and languages abroad, innovating deals beyond discounts, focusing on merchant satisfaction, and partnering with complementary local businesses.
The document discusses how businesses need to focus on their online reputation and visibility in today's digital landscape. Because of widespread mobile device usage and social media integration, information can now be shared with millions instantly. This means reviews and mentions on sites like Facebook, Google, and Yelp have a big impact. It's important for businesses to monitor what is said about them online, ensure their listing information is accurate across sites, and engage with customers on social media. Partnering with a high-traffic local site like Omaha.com can help improve a business's online presence through features like accurate listings, reputation reports, promotions, and social media integration.
2014 Omaha World-Herald Digital Advertising Rate Card. Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!
Turn Volunteers into Advocates for your OrganizationDeanna Cole, CVA
Turn Volunteers into Advocates for your Organization
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
What You'll Learn:
• What a volunteer advocate is and why they are important.
• What volunteers need to know in order to take action.
Who Should Attend:
• Volunteer Program Managers
• Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
This document is a digital advertising rate card for JSOnline.com and its affiliated sites. It provides contact information for sales representatives. It then details statistics on site traffic and various digital ad units with their specifications and pricing. Pricing is given for standard ad placements, premium placements, mobile ads, video ads, and sponsored content. It also provides information on discounts, targeting options, and community site offerings.
This 3-sentence summary provides the key details from the document:
This document outlines the terms of a dollar volume contract between a local retail or digital publisher ("OWH") and an advertiser. It details the advertising commitment levels, payment terms, rates, and policies regarding errors, cancellations, taxes, assignments, and legal responsibilities of both parties. The contract covers advertising placement in OWH publications over an initial and renewal term in exchange for the advertiser meeting a specified dollar volume or frequency commitment.
The document discusses search engine optimization (SEO) best practices. It recommends understanding your audience by researching their search terms and expectations. It stresses optimizing pages for keywords, titles, descriptions, engaging content, links, multimedia, loading speed and making them mobile friendly. The goal is to drive targeted traffic and keep visitors engaged by providing what your audience wants. Regularly research your audience to stay aware of changing search behaviors and expectations.
The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
Volunteer mentoring Part 2 - Deanna Cole 15JAN2015Deanna Cole, CVA
Turn Volunteers into Advocates for your Organization Part 2
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
When engaging volunteers it can be difficult to ensure that each volunteer receives the time, attention, and training that they need to be successful - this is where a volunteer mentoring program can help! Building on the ideas introduced in Part I, this webinar will discuss some of the common challenges with building and managing a volunteer mentor program, and how to overcome or prevent those challenges. Included will be a discussion of the role that professional development for volunteers plays in a successful program, and how best to engage volunteer leaders. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
What You'll Learn:
* How to train and support volunteer mentors.
* Tools for managing a volunteer mentoring team.
* How to include opportunities for volunteer leadership and development in a mentoring program.
Who Should Attend:
Volunteer Program Managers
Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
The document outlines terms and guidelines for digital advertising with the Omaha World-Herald. It discusses the publisher's liability for errors in advertisements, reserving the right to edit ads. It also discusses payment terms, indemnification, and guidelines for different types of digital ads like email blasts, rich media, navigation bars, page peels, and video. It provides an overview of Omaha.com's readership and demographics of its users.
The document provides an overview of search engine marketing (SEM) and discusses why it is an important opportunity for the Milwaukee Journal Sentinel to sell. It notes that Google accounts for over 90% of search traffic and that SEM can drive immediate traffic and compelling ads perform better. The document then discusses the SEM sales process, including implementation, profit breakdowns, and recommendations for prospects. It emphasizes that combining SEM with search engine optimization provides benefits like increased organic click-through rates.
Pub: j'en fait un BBL pour approfondir les concepts.
les principes du design, au sens "utilisabilité", défini par Donald Norman dans son livre "The Design of Everyday Things" et comment ceux-ci s'appliquent à notre code de tous les jours. Comprendre les principes d'affordance, d'association, de contrainte ou encore de visibilité sont un excellent moyen de faire du "Clean Code". Ainsi le développeur qui vous succède - et c'est souvent vous même après quelques mois - est capable de facilement le reprendre en main. On comprendra aussi mieux les conseils d'"Uncle Bob" ;)
Construisons des organisations adaptées au 21ème siècleyannick grenzinger
Cette présentation s'inspire de la spirale dynamique pour construire des organisations robustes, performantes, humaines et surtout adaptées à la complexité du 21ème siècle.
Deux choses importantes:
- je joue cette présentation en BBL. Contactez moi sur yannick.grenzinger sur gmail.
- c'est un travail en permanente construction donc cette version peut être un brouillon de la prochaine étape :)
Slides du BBL Lean Startup que je propose. Une partie du BBL est une mise en pratique autour du Lean Canvas et donc n'est pas visible dans les slides :)
This document outlines terms and conditions for advertising with the Omaha World-Herald. It discusses payment terms, policies around errors in ads, liability, copyright, and review/approval of digital ads. Contact information is provided for advertising managers. Specifications are given for email blasts, including size limits and technical requirements.
DealiteMe is an app that allows local businesses to partner with each other and gain exposure to each other's customers. It utilizes technology to efficiently distribute deals and offers between partner businesses to attract new customers and build loyalty. The app incorporates a built-in rewards program to incentivize repeat purchases and loyalty while saving customers money. By enabling targeted cross-promotion between nearby local businesses, DealiteMe aims to provide a more effective customer acquisition and retention solution than competitors like Groupon.
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
This document provides a summary of digital marketing strategies for small business owners. It discusses how consumer trends have shifted to more online research and digital interactions. As a result, businesses need to adopt inbound marketing strategies that focus on attracting and engaging customers online through content like blogs, FAQs, newsletters and social media rather than interruptive outbound tactics. The document also stresses the importance of optimizing websites to capture leads at different stages and of search engine optimization to help businesses get found online by customers searching locally and for their products/services.
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
Coupons4Causes Local Business CoOp GuideDerrick Ali
This document introduces a local business cooperative (Co-Op) in Jackson, Michigan that allows non-competing businesses to work together on marketing initiatives. The Co-Op distributes a large postcard featuring offers from each member business to 5,000 targeted homes in the area. This provides affordable exposure and allows members to gain new customers through endorsements from other businesses. Key benefits include low cost through shared printing expenses, targeted distribution to likely customers, a proven track record for direct mail campaigns, and the ability to quickly generate new sales and measure results. The large postcard format also ensures the offers will be noticed among other mail.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
We are launching a social commercial network called Gain On Deals to connect businesses and entrepreneurs globally. Our goal is to offer affordable advertising solutions for small businesses. We will generate revenue from monthly membership fees from businesses. Users can become distributors/promoters to help businesses advertise and earn money when their networks grow. The platform allows free posting of deals and coupons. It uses geolocation to connect users to nearby businesses. This provides an alternative to expensive options like Facebook ads or ones where businesses share profits like Groupon.
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
Fast Guide to CPA Incomes
Make $9,549 Monthly On CPA Network.
CPA MARKETING MAX BOUNTY
Jason Harris
If you are struggling to make money on CPA or having low affiliate CPA income, this guide is for you to skyrocket your income monthly.
Fast Guide to CPA Incomes, Make $9,549 Monthly, CPA Network, Make $9,549 Monthly On CPA Network, CPA MARKETING MAX BOUNTY, CPA MARKETING, MAX BOUNTY, Jason Harris, CPA income, make money on CPA
This paper address 8 key issues facing sales teams in the current industrial market.
Lead Gen
Engagement
Digital Marketing
Team Unity
Customer Research + more!
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. In this video, Alex shares valuable insights on how to boost your social media with chatbots
Should A Health, Beauty Or Wellness Practitioner Do Groupon?Randy Marks
This document discusses whether health, beauty, and wellness practitioners should use Groupon deals. It finds that while the deals seem attractive by bringing in many new customers, the conversion rate of those customers to long-term, full-price clients is typically very low (around 3%). The document uses an example to show that the costs incurred to service the deal customers often outweigh the revenue earned, resulting in practitioners essentially subsidizing hundreds of free services to obtain just a handful of new customers. While daily deals appear tempting, the document concludes they may not be an effective marketing strategy for personal service-based businesses.
Diskwento is a Philippine e-commerce platform that offers daily deals with 50-90% discounts on various products and services. It aims to increase businesses' sales and exposure by allowing them to create marketing deals and campaigns on the Diskwento website and social media platforms. The document outlines Diskwento's marketing objectives and protocols for business consultants to partner with local establishments, create deals for the site, and earn revenue from resulting sales.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
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2. What is Daily Deal Omaha?
Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront
cost, unmatched local media exposure, immediate results and viral buzz about your business right now!
3. Who are you and what do you do?
You are a local Omaha World-Herald Multi-Media Sales Executive dedicated to promoting incredible
discounted deals from local merchants around your city. You are an extremely quick learner, well
versed in negotiating contracts and have an immense understanding of the workings and demographics
of your local market.
4. Our Process for Promoting our Daily Deal Omaha…
With the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that
you want and that your business needs! It’s simple, you offer a great deal of 50% or more off regular
prices and we get the word out utilizing a comprehensive $9k value digital and print component
package with no upfront cost to you! This media blitz of your Daily Deal will create tremendous
awareness of your business. This promotional value Includes:
•Print: An ad promoting Daily Deal Omaha will appear in the
Living section of the Omaha World-Herald which reaches 309,900
readers daily and 443,900 on Sundays.
•Online: Ads promoting Daily Deal Omaha appear on
Omaha.com, reaching over 250,000 viewers daily.
DailyDealOmaha.com is a well established brand in the greater
Omaha area.
•Email: An email is sent out to our Daily Deal Omaha subscribers
each day promoting the current days deals.
•Social Media: We at the Omaha World-Herald promote our Daily
Deals on our Facebook® & Twitter® pages.
•Viral: We give our consumers deal bucks for referrals and
promoting our deals via their personal email and social media
pages.
5. How Does Daily Deal Omaha work?
When a consumer notices your client’s Daily Deal being promoted, they simply log into their Daily Deal
Omaha account at dailydealomaha.com. Once logged in, consumers click on your client’s deal, enter
their credit card information and receive a discounted coupon voucher only valid for use at that
establishment or for their services.
6. So what’s next?
Your client will be given access to our software vendor’s (second street media) merchant data
dashboard prior to their deal starting so that they can verify and account for each voucher that is
purchased through Daily Deal Omaha. Their Daily Deal will only be available for purchase on
dailydealomaha.com for a limited time only. Once their deal is over, consumers can no longer
purchase coupon vouchers for their business.
7. Who is Second Street Media?
Second Street Media is a software vendor who is one of the leading providers of white-label software
solutions. They enable companies to build audience, databases and generate revenue with solutions for
sports, entertainment, user generated content, sweepstakes, deals, photo and video management and
email integration.
One of Second Street's software products that we at the Omaha World-Herald utilize is their deadline
deals program which is our Daily Deal Omaha program.
8. The Breakdown...50% or $100%?
After your clients deal has completed they can either utilize the net proceeds generated from the sales
of their deal for digital and print advertising credits with the Omaha World-Herald or they can be
reimbursed 50% of the net revenue. (Some processing fees applied – 3.5%).
50% of this: Or 100% of this:
9. The Breakdown...continued (example)
Restaurant deal offer:
“Pay $10 & receive $20 worth of food & beverages at My Restaurant!”
•Gross Proceeds from 1,000 deals sold $10,000 100%
•Administrative cost & processing fees -$700 -7%
•Merchants share of the net proceeds 50% $4,650
•Merchant takes share of net proceeds 100% $9,300
in advertising credit
50% of this: Or 100% of this:
10. Who is your competition and do you know them?
Motto – Know your enemies better than your clients do.
This is another important aspect of being an Omaha World-Herald Media Executive. Next to knowing
your merchant, knowing your competition is also going to play a critical role in your sales pitch. Local
business owners want to know the qualities and attributes that our deals program has to offer. Knowing
how you “stack-up” against the competition is key because you’re going to have to explain the benefits
of Daily Deal Omaha over others. There are so many deal sites in the world today and it’s hard to keep
straight which sight offers what. Make sure that you learn to the best of your knowledge how other sites
operate as far as splits, payouts, emails, customer demographics and promotions.
Note: If our benefits prevail over your competitors then promoting a Daily Deal with the Omaha World-
Herald should be a “no-brainer”.
11. Where Daily Deal Omaha is VS. our Competition:
Daily Deal Omaha has all of the tools and resources to become a major contender for the total package
deal program. Combined with abilities of Second Street, the Omaha World-Herald’s Daily Deal
program has positioned itself to be an extremely strong marketing addition or alternative for many
advertisers. Consider this, who else other than the news media has combined power of Groupon® and
media promotions? Programs vary from market-to-market but our program offers advertisers the best
quality and promotion. The publicity alone is excellent but Daily Deal Omaha imbeds attributes that
over power major national competitors. If Groupon® or in some cases LivingSocial® is Coca-Cola® then
there really is no reason that we cannot be Pepsi® in our market.
12. Why Deal Media is important…
According to a study conducted in 2012 by BIA/Kelsey (strategic local media and advertising firm)
consumer spending on deals are poised to grow from $873 million from 2010 to $4.2 billion in 2015. This
represents a 36.7% CAGR (compound annual growth rate). Because of this transitional shift of buying
behavior by consumers it’s crucial for your clients to understand how important deal media can be to
their overall growth if conducted properly. Deal media does serve a real business purpose and will
have a place in media programs over the next few years. Because of the slander and abuse of certain
deal platforms deal media has been forced to weather an unfair conceptual disadvantage in reference
to the real benefits that they can have on your clients overall bottom line revenue. Be sure to understand
that at all times your mission is to maintain the integrity of your deals program and assist your client in
growing their business and aiding them in accomplishing their marketing needs.
13. The Daily Deals Privilege
Motto – Participating in Daily Deal Omaha is a privilege NOT a hassle.
With so many “deal” sites in the market today it can be extremely hard to distinguish yourself and the
benefits of your program over others. Before you begin your sales process remember this one primary
law about your Daily Deal Omaha program:
Your main objective is to promote amazing deals from local businesses as a fun way to encourage
the community to shop and engage in their local market.
Before a merchant tells you any objective remember that you are reaching out to them in order to
FEATURE their business in a great promotional opportunity that has NO up-front cost. This is a fun and
intriguing program in which helps bring them new customers to their doorstep. Remember, Daily Deal
Omaha provides local consumers with great offers around town that support their community.
14. Prospecting for the right type of deals:
There is no magic to prospecting and there truly is never a guarantee as to how a deal will perform even
when you feel that it’s a “great deal”. This being said, there are a few techniques that will help improve
your search in knowing what kind of deal may perform better with your Daily Deal Omaha.
1st. Remember that your program has to make money
2nd. Know the obvious Money Makers
3rd. Know who your subscribers are
4th. Know the deals that your competitors run
5th. Look up the deals!
15. Objections to overcome:
Motto - Find the problem and sell them the solution.
Dealing with objections is common law in sales. Theoretically, the more objections you hear and the
better you are at overcoming them the better your close ratio will be. Daily Deal Omaha is no different.
Clients have their own skeptics and concerns with this media just like they would with any other
promotional platform. The Daily Deals model is still fairly new and the concept in some cases can be
hard for advertisers to grasp. The more knowledgeable you are with your own market and program the
better you will do. In many cases, advertisers will already have their pre-conceived doubts and skeptics
about deals programs. It’s your job to be informed, honest and genuinely concerned for the well being
of you client.
Before actually approaching an advertiser, it would be advantageous to do some research. Type in the
name of your client into Google® and add in the phrase “deal” or lookup similar deals in surrounding
markets that pertain to your client. Look at their Facebook®, see how many “Likes” and “Friends” they
have. Check to see if they have a website already. This is usually a pre-note as too how “online”
sensible your client is. The more up-front information you have the better you’ll be able to handle the
objections.
Note: You may discover that your merchant has already participated in a “deal” program. If so you’ll get a
few different responses and here are ways to handle them…
16. Objection 1:
-“I’ve done one of those “deal-groupon-living social” things before and I’ll never do another one!”
“I totally understand, sometimes deals just don’t go the way you plan them to. Do you mind if I ask
exactly what happened to make you not want to do another one so that I make sure that we don’t repeat
that incident? Our deals are usually structured so that they benefit both our clients and our program. It
may interest you to know that we are learning more advantageous ways to setup our deals so that our
clients get a better response and increase their yearly ROI. I have to meet with another client near you
do you mind if I dropped off some information to you?”
17. Objection 2:
- “Is that like the “Groupon thing” where I have to give 75% of my money away because I’m not
interested in that…”
“I understand your point but discounting your service is not the main objective of this program. Do
you mind if I asked if you knew the value of each customer that walks through your door? I o only ask
because our Daily Deal program is a rare promotion that our clients take advantage of to bring in new
customers and more money to their establishments. The discount is simply a “one-time” offer that brings
in new faces that could potentially turn into loyal customers. It may interest you to know that clients
that have participated in our Daily Deal Omaha program see a retention rate (new loyal customers) of
approximately 20%. This increased their yearly customer base and ultimately increased revenue for
their business.”
18. Objection 3:
-“I just did a deal program last month and I’m already swamped.”
“I completely understand and the last thing I want is to do is occupy even more of your time. Do you
mind if I followed up with you in about 2 months? We really do provide great promotional value
included with our Deals program. Perhaps it would be more appropriate to schedule your deal closer to
a slower time of the year for your business?”
19. Is this really a quality deal?
Motto – Don’t get dealt a bad hand.
Being a Omaha World-Herald Media Executive does entitle you to weed out deals that may not have
much “face value”. If you aren’t sure of a deal or of how well it will sell then consult with a manager, peer
or group first. Get insight and do research on processes, services, restaurants or products before
agreeing to a price point with your client. Reassure yourself that your client isn’t already promoting a
similar offer at the same price or are promoting the same deal with a different deals program. You want
to encourage your clients to promote the very best deals that they can on Daily Deal Omaha.
Researching a client and their services before-hand will insure that customers notice Daily Deal Omaha
as being the best go-to-destination for their local deals.
Note: If you are still unsure about a deal after consulting with peers and management try looking up similar
services or products that have been in deal programs in other markets. It’s encouraged to never turned
down a deal. To turn away a deal is to turn away potential revenue. Not every deal is a “great deal” but you
can still include them as a side deal. Your focus should be on heavily promoting your better deals that
generate bigger returns. This being said, you can still include other deals that may not appeal as much to
the masses in other parts of Daily Deal Omaha.
20. Making it easy for the merchant:
Motto – It’s hard to say no when they only have to say yes.
Doing the tedious work of setting up a Daily Deal for the merchant helps overcome objections and puts
the advertiser at ease a lot sooner in the sales process. In most instances a merchant won’t fully
understand the process until they actually see a preview of how their Daily Deal will look on your site.
It’s also important to show them the voucher that customers will bring into their establishment. Doing
little things like writing the description for them incorporating their logo into the deal and setting up the
image prior to a face-to-face meeting really does go a long way. This helps the sales process goes
smoothly. Merchants really will and do appreciate the time that you put in to making their businesses
look and sound nicely. The better your sales presentation the quicker they will sign the contract.
21. Easy Contract Signing:
Motto – Fill out the obvious things for them.
YOU MADE THE SALE! Congratulations! The merchant is delighted to do business with you and has
agreed to participate in Daily Deal Omaha. Now what? Now you have a contract that you have to get
them to fill out and sign. Not extremely difficult but the truth is that some advertisers do get intimidated
when putting ink to pad. Sometimes, just looking at the paper work to be filled out or at a wordy
contract can overwhelm an advertiser. This can add a sour taste to your sell or even pro-long the signing
of the contract. The simplest way to overcome this tiresome situation is to simply fill out most of the
information for them. Why do they need to fill out their address and zip code when you already have
their business card? You’ve already discussed the deal with the merchant all you have to do is right it on
the paper for them. Advise your client on restrictions or important information they may want to include
about themselves and write it for them. The only thing in the paper work that is vital for the business
owner to sign is the contract itself. Everything after that is simple and only involves proof-reading and
approval.
Note: Never leave a merchant without a copy of the contract. It’s re-assures that you have nothing to hide in
regards to the contract that your client just signed. Also make sure to read over the contract at least once
and be sure to vaguely cover a few valid points within the contract that you feel to be important.
22. Transitioning a Customer
Motto - Impress them now and they’ll pay it back later.
Transitioning a Daily Deal Omaha advertiser into an avid print and digital media client is by far one of
the easiest and most beneficial things you can do as a Media Executive. Take into account that the Daily
Deal Omaha program is a “gateway” for us to provide an advertising venue to clients who typically
don’t or have never advertised with OWH. There is no “up-front” cost associated with Daily Deal Omaha
so this gives you freedom to attract advertisers of different financial mediums. Keep in mind that after
your merchant’s Deal is over that they have revenue being paid to them over a course of 60 days or so.
This is money that can be turned into advertising dollars for the Omaha World-Herald. If you have done
an outstanding job of taking care of your client, assuring that their deal was accurate and that they
understood the process then transitioning will be simple. Sales is a relationship based business.
Merchants will associate your hard work and care to the company that you work for.
23. Your Daily Deal Omaha Sales Deck & Contract:
Complete pages 3-4, have advertiser sign page 7, give to DPM for approval.