This document provides tips for marketing yourself and your business through community involvement, networking, social media, continuing education, and other strategies. Some key recommendations include joining local civic organizations and chambers of commerce, using social media platforms like LinkedIn to connect with potential clients, attending networking events, hosting "Lunch and Learns" to educate clients, writing press releases for local media, partnering or bartering with other businesses, developing referral programs, and always being prepared with business cards and collateral materials. The overall message is to get involved in your community and industry, build connections with others, and promote your expertise through various channels.
PR Specialist Dani Hatfield of Albers Communications Group discusses how to influence the way people think, act and feel about your brand in this 20-minute webinar.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
Turn Volunteers into Advocates for your OrganizationDeanna Cole, CVA
Turn Volunteers into Advocates for your Organization
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
What You'll Learn:
• What a volunteer advocate is and why they are important.
• What volunteers need to know in order to take action.
Who Should Attend:
• Volunteer Program Managers
• Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
PR Specialist Dani Hatfield of Albers Communications Group discusses how to influence the way people think, act and feel about your brand in this 20-minute webinar.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
Turn Volunteers into Advocates for your OrganizationDeanna Cole, CVA
Turn Volunteers into Advocates for your Organization
By Deanna Lynn Cole
www.ivolunteerUNIVERSITY.com
A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization.
What You'll Learn:
• What a volunteer advocate is and why they are important.
• What volunteers need to know in order to take action.
Who Should Attend:
• Volunteer Program Managers
• Those responsible for managing or engaging volunteers
FMI contact Deanna Lynn Cole at ivolunteerUNIVERSITY@gmail.com
Blackbaud net community for higher education institutionsBlackbaud
Hear firsthand from a customer how Clark University used the integrated online marketing and fundraising suite to: Automatically download online event registrations into a Raiser’s Edge batch, saving staff members thousands of hours previously spent manually importing data, grow online donations by segmenting emails and optimizing online giving forms, and use online gift entry forms to eliminate the need for phone-a-thon software and $60,000 in fees annually
"The Wish Catchers" team created a fundraising campaign in efforts to raise money for the Central and Northern Florida Chapter of the Make-A-Wish foundation. The team had 3 weeks to execute a social media campaign, video productions, and events in hopes to reach their $ goal before March 16, 2016. The team successfully raised over $1,700 for their local Make-A-Wish chapter. This presentation displays the end results and steps taken to achieve their goal.
Follow the Wish Catcher's Facebook page @ facebook.com/wishcatchers
Marketing to maximize your audience attendanceAndrew White
Notes from presentation made with Andrew Winterburn from Ashfield Meetings & Events and sourced from information found on Gevme. Presentation took place at The Meetings Show.
This presentation was built solely for Jim Lewi and the AspenLive Conference by Dave Rubin.
Dave Rubin on:
LinkedIn: www.linkedin.com/in/rubindave/
Online Portfolio: http://drubin.jimdo.com/
Slideshare: http://www.slideshare.net/drubin14
getsocial Gwinnett Social Media Primer ClassSuzanne Najbrt
These are just a few slides from my Social Media Primer Class that I hold in various cities within Gwinnett County, GA. These slides are beneficial for small business and entrepreneurs who are trying to create their target audience and identify which social media networks they're using.
Slides highlighting the direction, characteristics and location of the Technology, Business and Innovation Center (TBIC) of Greater Williamsburg, Virginia. TBIC is an incubator/accelerator for entrepreneurs, early stage startups and small businesses in the Hampton Roads, Virginia area.
Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
Fringe 2012: Digital Audience Development SeminarInner Ear
To help performers, producers, promoters and publicists make the most of their experience at the Edinburgh Festival Fringe, creative content communications company Inner Ear devised and delivered this interactive seminar on digital audience development.
Outlining strategy and recommending tactics the seminar explores tips and techniques for engaging with your audience when promoting a show. Special guest Ben Fawkes from Soundcloud also presented a case study on how to use the platform to help promote shows.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Marketing OTC Presentation by Dana Otillio For IABC HoustonIABC Houston
IABC Members gathered on Thursday, August 28, 2014, for a program about marketing to an international audience. The presentation was made by Dana Otillio, senior manager of marketing for the Americas for the Society of Petroleum Engineers, a nonprofit organization with more than 124,000 members in 135 countries. Jive sponsored the event.
Blackbaud net community for higher education institutionsBlackbaud
Hear firsthand from a customer how Clark University used the integrated online marketing and fundraising suite to: Automatically download online event registrations into a Raiser’s Edge batch, saving staff members thousands of hours previously spent manually importing data, grow online donations by segmenting emails and optimizing online giving forms, and use online gift entry forms to eliminate the need for phone-a-thon software and $60,000 in fees annually
"The Wish Catchers" team created a fundraising campaign in efforts to raise money for the Central and Northern Florida Chapter of the Make-A-Wish foundation. The team had 3 weeks to execute a social media campaign, video productions, and events in hopes to reach their $ goal before March 16, 2016. The team successfully raised over $1,700 for their local Make-A-Wish chapter. This presentation displays the end results and steps taken to achieve their goal.
Follow the Wish Catcher's Facebook page @ facebook.com/wishcatchers
Marketing to maximize your audience attendanceAndrew White
Notes from presentation made with Andrew Winterburn from Ashfield Meetings & Events and sourced from information found on Gevme. Presentation took place at The Meetings Show.
This presentation was built solely for Jim Lewi and the AspenLive Conference by Dave Rubin.
Dave Rubin on:
LinkedIn: www.linkedin.com/in/rubindave/
Online Portfolio: http://drubin.jimdo.com/
Slideshare: http://www.slideshare.net/drubin14
getsocial Gwinnett Social Media Primer ClassSuzanne Najbrt
These are just a few slides from my Social Media Primer Class that I hold in various cities within Gwinnett County, GA. These slides are beneficial for small business and entrepreneurs who are trying to create their target audience and identify which social media networks they're using.
Slides highlighting the direction, characteristics and location of the Technology, Business and Innovation Center (TBIC) of Greater Williamsburg, Virginia. TBIC is an incubator/accelerator for entrepreneurs, early stage startups and small businesses in the Hampton Roads, Virginia area.
Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
Fringe 2012: Digital Audience Development SeminarInner Ear
To help performers, producers, promoters and publicists make the most of their experience at the Edinburgh Festival Fringe, creative content communications company Inner Ear devised and delivered this interactive seminar on digital audience development.
Outlining strategy and recommending tactics the seminar explores tips and techniques for engaging with your audience when promoting a show. Special guest Ben Fawkes from Soundcloud also presented a case study on how to use the platform to help promote shows.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Marketing OTC Presentation by Dana Otillio For IABC HoustonIABC Houston
IABC Members gathered on Thursday, August 28, 2014, for a program about marketing to an international audience. The presentation was made by Dana Otillio, senior manager of marketing for the Americas for the Society of Petroleum Engineers, a nonprofit organization with more than 124,000 members in 135 countries. Jive sponsored the event.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Building a community - BuildStuff Lithuania 2014Gill Cleeren
You want to be a user group lead? Thinking of starting your own user group? Awesome! But there are a number of things to think about before starting. Is your whole idea viable? Where do I get speakers and attendees? Should I create a legal entity? How do I finance the whole thing?
In this session, Gill Cleeren will tell you how he has had a successful user group in Belgium for almost 10 years now.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
4. Social Media
• Find your clients or colleagues
– LinkedIn
– Facebook
– Twitter
– Google +
• Connect with them
• Join the conversations
5. Networking
• Connect through networking groups
– BNI International (www.bni.com)
– LeTip International (www.letip.com)
• Attend after-hours Events
• Be involved
6. Hold a ‘Lunch and Learn’
• Invite clients to “Show & Tell”
• Educate clients on new products
• Discuss client events and projects
7. Utilize Your Local Media
• Write press releases
• Distribute to local media outlets
• You control story
8. Continuing Education
• Use industry associations
– Sessions at shows
– Online resources
– Certification
• Business skills
– Public Speaking
– Writing
– Techology
9. Partnering & Bartering
• “Scratch my back and I’ll scratch yours”
• Co-op or partner
• Saves time and Money
10. Point them to the website
• Utilize Newton website:
– www.newtonmfg.com
• Use Newton as “partner”
• Explanation of
YOUR capabilities
11. Sell more to your existing clients
• Referrals to additional buyers
• Word of mouth
• Differentiate offering
• Utilize Newton program
12. Ask for Referrals
• Always ask
• Develop Referral Program
• Use samples for drawings
13. Remember Your Sales Collateral
• Be Prepared
– Events
– Vacation
• Keep Handy
– Business cards
– Catalogs
– Brochures
14. Additional tips
• Help host and/or sponsor special events
• Be a guest speaker at civic club meetings
• Share ideas and misc. information with others
• Take on leadership or committee roles in
professional organizations
• Attend conferences and continuing education
events
• Write articles for company or professional
publications
Editor's Notes
Clients buy from individuals they like, but it certainly doesn’t hurt if sales representatives know how to sell themselves. Success in sales is built on nothing more than knowledge of self-marketing fundamentals, delivered with a genuine attitude and passion for what you are selling, and the desire to help your clients succeed.The following pointers will prove very useful in marketing yourself to your clients and prospective clients with minimal marketing experience.
In your own community: Join civic organizations that support a cause you believe in. Don’t just join something for the sake of a resume builder. Remember, being a genuine humanitarian is your best seller! It also lets your fellow business acquaintances; partners and community members know you care!
Join the Chamber: As a single independent sales representative, your membership dues are very reasonable and member services far outweigh the expense of belonging. However, make certain to weigh the ROI against the number of solid “A” clients in that particular city in which the Chamber serves.
Social Media: Open a LinkedIn account to connect with potential clients and like-minded professionals who are more than willing to help via networking.
Networking: This is one of the most important tools you could ever use in sales! Getting connected through business networking groups such as; BNI International (www.bni.com/) and LeTip International (www.letip.com) are imperative to your success! Other after-hours events and social gatherings such as golf tournaments, holiday socials, charity shows, auctions, are also important. For some other quick tips go to: (www.nevercoldcall.com) for a free e-book download.
Hold your own ‘lunch and learn” program: Rent a simple show room at a hotel or your grocer’s meeting room for a nominal fee and invite your clients to a “show and tell.” This is a perfect time to educate our clients regarding new products and its uses in the industry. Further, they can freely share with you important events and projects coming up.
Utilize your local media (Free Exposure): Write your own press releases or send a simple outline of your accomplishment to your newspaper. You get to control the story content and your newspaper reporter will appreciate it, as it saves them time in having to craft the release.
Continuing education: Your industry association (www.ppai.org) has free education that you can participate in during shows and on line. There is a certification process that provides credits towards certification. In addition to educating yourself about your client’s organization, its customers and market trends, educate in yourself with public speaking and writing classes, as well as up-to-date technology and communication courses to effectively channel your own message. Never assume that what worked a few years ago will work today. Always stay current with education and new marketing trends.
Partnering and bartering: The “you scratch my back and I’ll scratch yours” concept is considered old school, but it still works. The co-op and partnership approach saves time and money. Remember, two heads are better than one, and your clients will praise you for being so resourceful.
Point them to the website: There are a number of marketing tools to boast your ability to take care of your client. Make certain to show them Newton’s cutting-edge ecommerce and sales programs.
Sell more to your existing clients: This especially proves valuable when you take good care of your buyer in one department, and they are more than willing to refer you to another. Buyers are closely connected in an organization or corporation, and they quickly spread good (or bad) news about vendors. Remember to offer revenue-builders such as corporate, training, safety, recognition and event programs.
Ask for referrals: Your clients assume you are taken care of with a sufficient customer base. Always, always ask for referrals. Take it a step further and develop a fun referral program with customer appreciation gift drawings (using samples gathered earlier in the year). Do this during the first part of the last quarter so you can boost holiday sales.
Always remember your business cards and sales collateral: Many times you will be asked for a business card and an idea catalog when attending events – or even while on vacation. Always be prepared for potential clients.
Additional methods for consideration: Help host and/or sponsor special eventsBe a guest speaker at civic club meetingsShare ideas and misc. information with othersTake on leadership or committee roles in professional organizationsAttend conferences and continuing education eventsWrite articles for company or professional publications