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DIGITAL ADVERTISING
OW H DIGITAL ADVERTISING PRODUCT GUIDE
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
TABLE OF CONTENTS & GENERAL TERMS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
A. Publisher’s Liability for Error.
The publisher shall not be liable for slight changes or typographical
errors that do not lessen the value of an advertisement. The
publisher’s liability for other errors or omissions in connection with
an advertisement is strictly limited to publication of the
advertisement in any subsequent issue or the refund of any monies
paid for the advertisement.
B. The Publisher reserves the right to reject or cancel at anytime,
edit, revise and properly classify all copy. Ads will be set to
conform, as closely as possible, with specific instruction provided,
using available type sizes, styles and headings.
C. Sequential Liability.
Any advertising agency establishing credit and placing advertising
with the Omaha World-Herald shall be liable for payment of all
media invoices. Any other written or verbal agreement or
statement policy pertaining to “sequential liability” contained on
insertion orders from the agency are not valid. The terms of the
Agreements set for by the Omaha World-Herald may not be
supplemented or revised by insertion order or other documents
submitted by Advertiser or its Agency. If an advertising agency fails
to pay Omaha World-Herald, the advertising agency client is still
liable for payment to the Omaha World-Herald.
D. The Omaha World-Herald reserves the right in its sole discretion
to immediately disable any website or mobile site (“Site”) hosted
by arrangement of Omaha World-Herald, in whole or in part, and
to prevent the Site, in whole or in part, from being accessed, if
Omaha World-Herald determines, in its sole discretion, that the
Site or its content is obscene, offensive or in bad taste, may violate
any law, may infringe upon the rights of any third party or may
otherwise expose Omaha World-Herald to civil or criminal liability;
provided, however, that such right does not place any obligation on
Omaha World-Herald to review or edit the Site or to notify
Advertiser of any concerns Omaha World-Herald may have
regarding the Site or its content. Omaha World-Herald reserves the
right to reject or remove any copy posted on or linked on any
webpage which may in the Omaha World-Herald’s opinion be
offensive, distasteful, libelous or illegal (but Omaha World-Herald
undertakes no obligation to review or edit such copy or links).
Website setup fees are payable upon execution of this Agreement.
Fees for new web or digital pages or changes to existing web or
digital pages are due the month the work is done.
E. Check your ad.
Online ad users should check their advertisement on the first day
it's displayed and report any error at once. No allowance can be
made after the first day the ad is displayed nor will any adjustment
exceed the amount paid for the space actually occupied by that
portion of the advertisement in which an error occurred. Claims for
adjustment must be recorded within 10 days from the date of
insertion.
OUTLINE
CONTACT INFORMATION
CREDITS
Omaha World-Herald Online Digital Rates & Data
Contact Information
Credits, General Terms & Special Advertising
Stats, Products and Rates
Deadlines
Ad Sizes and Specifications
Omaha World-Herald Online Digital Rates & Data
Richard Brown
Digital Product Manager
Richard.brown@owh.com
John Bridge
Advertising Operations Manager
John.bridge@owh.com
Sara Findley
Administrative Assistant
Sara.findley@owh.com
A. Credit
All advertising is payable in advance, unless
credit has been established with the Credit
Department. It is agreed that where monthly
credit is granted, all charges shall be due and
payable the 15th day of the month following
publication.
GENERAL TERMSAND GUIDELINES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge
to the advertiser, over and above the rates mentioned herein.
G. Indemnification.
The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or
expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade
names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s
advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense
(including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in
part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution.
The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including
advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or
representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the
Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its
affiliates.
The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology,
and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services),
the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its
affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data
gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald.
Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates
hyperlinks to and from, the Site or specific content on the Site.
H. Authorized abbreviations only.
The publisher cannot be held responsible for any errors that occur as result of illegibility or the necessity of interpretation.
I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Herald’s digital
advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an
acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered
are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s
digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable
efforts will be made to first fulfill Advertiser’s digital ad in the requested online or mobile section, but sections cannot be
guaranteed. Impressions may be delivered over 30 days. All 30-day campaigns must consist of a single creative design (same ad
running for 30 days).
J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers
email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD-
HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or
incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to
enter their email address or any additional information. In the instance that a 3rd party tagged rich media digital ad does violate
any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down
immediately.
K. If canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is important that
you have it in the event of a misunderstanding or adjustment.
L. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World- Herald digital
advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large
digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate
card are subject to increase based on file size of a digital display ad.
Email Blast
For client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display.
Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital
advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+
and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in-
line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an
Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be
displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations
made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in
the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts.
Rich Media Digital Ads
Rich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside
of the confines of a fixed in-page ad space must include a prominent close button. This applies to free form ads that overlay the page and fixed
in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of
Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and contracted portion the
digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can
not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in-
page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of
the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click
on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them
going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as
prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds
digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as
“Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addition, please note that Sliding Billboards
can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click).
Navigation Bar Advertising
Please note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of
Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not
exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-
Herald digital advertising guidelines.
Page Peel Advertising
Page Peel advertising is subject to availability. Limit one (1) Page Peel per day. Page Peel can not run on the same page as a persistent rich
media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images).
Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital
Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising.
Pre Roll Video Advertising
Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due
to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user
initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that
automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate
is 600 kbps. Preferred resolution 640 x 480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for
review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.
Photo Gallery Advertising
The Omaha World-Herald’s photo gallery 728 x 90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of
deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must
adhere to the Omaha World-Herald digital advertising guidelines.
SPECIAL ADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
OMAHA.COM OVERVIEW NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Omaha World-Herald
• 389,900 Sunday readers
• 157,400 Sunday subscribers
• 270,700 daily readers
• 127,213 daily subscribers
Omaha.com - Monthly
• 12.5 million overall page views
• 6.6 million mobile site & app pageviews
• 1.14 million unique visitors
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the
7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last
Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to
the 7-day cume reach of each TV station's website.
Even when combined with late news shows, 7-
day cumes for local TV station sites, don’t reach
as large of an audience as The World-Herald and
Omaha.com
LATE NEWS & TV NEWS WEBSITE CUMES VS.
THE OMAHA WORLD-HERALD
& OMAHA.COM
0%
10%
20%
30%
40%
50%
60%
70%
OWH &
OMAHA.COM
KPTM &
KPTM.COM
KMTV &
KMTV.COM
WOWT &
WOWT.COM
KETV &
KETV.COM
OMAHA.COM DEMOGRAPHICS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
15%
7%
18%
21%
19%
13%
7%
% OF VISITORS
<18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
34%
37%
18%
11%
HOUSEHOLD INCOME
$0 - $50K
$50 - $100K
$100 - $150K
$150K +
31%
46%
23%
EDUCATION
No College
Some College
Graduate
AGE DEMOGRAPHICS OF OMAHA.COM
0%
5%
10%
15%
20%
25%
30%
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64
GENDER DEMOGRAPHICS OF
OMAHA.COM
40%
60%
% Visitors
Female
Male
Source: Google Analytics. Data is taken from 2,206,916users between April 7th 2015 to May 7th 2015.
65+
EMAIL DATABASE DEMOGRAPHICS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the
7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last
Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added
to the 7-day cume reach of each TV station's website.
69%
31%
% Subscribers
Female
Male
GENDER DEMOGRAPHICS OF OMAHA.COM’S
EMAIL DATABASE AUDIENCE
4%
6%
13%
20%
34%
23%
% Subscribers
Downtown Omaha
Midtown Omaha
North Omaha
South Omaha
West Omaha
Council Bluffs/Carter Lake
METRO OMAHA’S DEMOGRAPHIC OF
OMAHA.COM’S EMAIL DATABASE AUDIENCE
DIGITAL BANNER DISPLAY NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
728 x 90 & 300 x 250
Promote your business, services and products
on Omaha.com using digital banner display
ads. With online display advertising, you can
promote your business on a credible and
engaging local website.
Known for relevant content and accurate
information, advertising on Omaha.com is in
high demand in the greater Omaha area.
Sliding Billboard – 960 x 300
Our Sliding Billboard ads give your business
maximum exposure and extended share of
voice on each page of Omaha.com.
Sliding Billboards display as a 960 x 30 directly
under the Omaha.com navigation bar and as
soon as our viewers scroll over this space it
expands to a 960 x 300.
This unique animation and positioning allows
for optimum brand awareness!
728x90
300x250
960x300
DIGITAL BANNER DISPLAY NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
In-Article 300 x 250
In-Article advertising brings your ads to the
consumer as they read.
Their exclusive positioning helps direct
viewership and online traffic to your website,
social media page or even your Find It directory
page.
300 x 600
Want to double your exposure and maintain
top-of-mind with readers? 300 x 600 banner
ads are yet another premium position that are
exclusively available to Omaha.com clients.
These ads have the extended depth and reach
clients desire to gain the optimal exposure for
their businesses and services. And, the best
part, they can be delivered virtually anywhere!
300x250
300x600
Open
$2,500 - $7,499
$7,500 - $29,999
$30,000 - $49,999
$50,000 - $99,999
$100,000 - $199,999
$7.00
$6.50
$6.25
$6.00
$5.75
$5.50
$6.75
$6.25
$6.00
$5.75
$5.50
$5.25
$6.50
$6.00
$5.75
$5.50
$5.25
$5.00
$6.25
$5.75
$5.50
$5.25
$5.00
$4.75
$6.00
$5.50
$5.25
$5.00
$4.75
$4.50
$5.75
$5.25
$5.00
$4.75
$4.50
$4.25
RUN OF SITE RATES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Above the Fold
Special Ad (Sliding Billboard, Rich Media, In-Article, 300x600)
Multiple Frames (More than 1 frame, up to 4 frames)
Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.)
Money, Opinion, Living, Autos, Real Estate, Outdoors
Livewell, Momaha, Entertainment, Obits, Photo Gallery, other
Specific time of day or week
Volume Limiter (maximum or minimum number of delivered impressions ea. day)
Frequency Cap (number of times an impressions is delivered to a unique visitor)
Ad exceeds accepted file size of 40kb (up to 100kb)
Condensed Campaign (less than 14 consecutive days)
Geo Targeting on Omaha.com
Persistent Ads
Extended Targeted Audience
Add $5.00 / CPM
Add $4.50 / CPM
Add $1.00 / CPM
Add $2.00 / CPM
Add $3.00 / CPM
Add $4.00 / CPM
Add $3.00 / CPM
Add $2.00 / CPM
Add $4.00 / CPM
Add $4.00 / CPM
Add $3.00 / CPM
Add $4.00 / CPM
See Manager
Add $6.00 / CPM
CUSTOMADD-ONS
DVC Level
Less than
50,000
impressions
50,000
- 99,000
impressions
100,000
- 249,000
impressions
250,000
- 499,000
impressions
500,000
- 999,000
impressions
1 million +
impressions
*Impression levels are within 30 days and have the same creative
*Please Note – All digital banner display ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd
party tags must be tested at least 7 days prior to digital campaign start date. Also note that large digital ads can cause slower page loading. Listed rates are subject to increase based on
file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to use initiated click or scroll-over. Some exclusions apply.
WALLPAPER & PAGE PEEL NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Wallpaper
Digital wallpaper ads form the background of
a webpage of Omaha.com.
These ad campaigns are a great way to
generate awareness for an upcoming event or
special occasion for your business!
Page Peel
Promote your business, services or upcoming
event on Omaha.com with a Page Peel!
These ads are a great way to gain the attention
of Omaha.com visitors.
A Page Peel is a digital ad that resides in the
upper right-hand corner of the Omaha.com
homepage. Once scrolled over, the digital ad
“peels” downward and reveals an even larger
digital ad!
Your
Message
YourMessage
YourMessage
$3800 / day
$2500 / day
VIDEO PRE-ROLLADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Pre-Roll Video Advertising
Hold the attention of your audience with high
impact, pre-roll video advertising! These
“skip-free” commercials play prior to
locally-generated videos!
Promote your business and services on a site
that is populated with streaming news and
information and accessible 24/7.
Any video commercial can be directly
converted into an online advertising
promotion. Gain the attention of viewers with
video pre-roll advertising on a website with
relevant news content and accurate
information!
$25 CPM
* Please Note - Digital video Pre-Roll advertising is
subject to availability. Price/CPM refers to cost per
thousand of deliverable impressions. CPM may
vary due to available inventory and average CPM
of aggregated network ads. Promotional video Pre-
Roll ads should not exceed 30 seconds.
U.I (user initiated) refers to viewers who initiate
the start of a video player. RMM (rich media
monetization) is defined as video pre-rolls that
automatically start as soon as a web page has
loaded. File size should not exceed 3 MB.
Preferred file types - .flv, .mov, .wmv. Preferred
bitrate - 600 kbps. Preferred resolution 640x480.
Video production not included. Client must
provide video. Digital video Pre-Roll ads are
subject for review and approval based on size of
media and must adhere to the Omaha World-
Herald digital advertising guidelines. Some
exclusions apply.
CONTEST & PRINT-TO-WEB NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Contests
Each quarter, the Omaha World-Herald
develops unique promotional contests that
advertisers can sponsor and give-a-way
valued items to local area consumers!
Our contests range from “Reader’s Choice”
to “Photo Submissions” and everything
in-between. Reach key demographics in an
engaging, dynamic way that helps build your
brand and grows loyal customers!
The Omaha World-Herald can also provide
custom contest options to select advertisers.
This helps build email lists and grow social
media presence.
Print-to-Web
Our Print-to-Web service allows businesses
to upload their Omaha World-Herald print
ads onto Omaha.com where they can be
viewed by thousands of online consumers
each month!
Omaha.com has a designated section where
consumers can browse through various online
Print-to-Web ads.
Print-to web also lengthens the “shelf life” of
your print ad for an additional seven days and
enables content from print ads to be
searchable both through our local websites
and major search engines!
Your
Contest
Promotion
728x90
MOBILEAPP NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Mobile Front Box - 150 x 125
Bottom Banner - 320 x 50
Keep your brand constant with these ads.
320 x 50 ad displays at the bottom of every story and
rotates every 20-30 seconds.
Ad copy for App needs to be 640 x 100 for best quality
(still displays as 320 x 50.)
RSS In-Line Text
RSS In-Line Text ad uses a 640 x 480 square image and 3 lines
of text, integrated within the article feeds. Text ads integrated
in the content are effective like no other.
This ad is located just below the 4th story in a set of articles and
rotates every 5 minutes.
Ad copy needs to be 640 x 480 for the best quality image – still displays as a
72 x 72pixel image size. RSS In-Line Text ads also need a 30-character title &
80 character summary. Try putting all image towards the center of the
image. Ideal for central photo or logo placement.
320x50
640x480
150x125What is it?
Mobile advertising is a style
of marketing by means of
mobile devices (smart
phones, tablets, etc.)
Omaha.com can display a
variety of digital advertising
and is easy to use access via
mobile devices.
These digital banner ads have
high visibility and have an
exclusive presence.
Why Mobile?
Our mobile ads enable
consumers to view your
company’s exclusive ads daily!
High call-to-action messages
entice customers to click, call
or text our advertisers
immediately!
Thus giving mobile advertising
a higher conversion rate
compared to that of
traditional desktop ads.
MOBILE SITE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Mobile Medium Rectangle - 300 x 250
Simple and sleek, these ads display between stories on the
front page of each section of Omaha.com on the WAP.
300x50
300x50
300x250
*Please note that monthly purchases will take priority over weekly
purchases. File size of ad should not exceed 15kb or 2 frames.
Top & Bottom Leader boards - 300 x 250
Digital ads appear at the top and bottom of the page.
These ads look great on the pages of our WAP.
These grab your audience’s attention just as they reach
Omaha.com and every time they open a new article or section.
• Please note that monthly purchases will take priority
over weekly purchases.
• Dates are based on availability.
• Price/CPM is based on pages of Omaha.com that have
navigation bar space available.
• $15 CPM – ROS Mobile Site
• $20 CPM – Targeted Mobile Site
TABLET NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Leaderboard 728 x 90
These ads appear as footers on tablet article pages.
Take over at the story level with ads that have users
wanting to learn more. Ad displays at the bottom of a
story and rotates every 20-30 seconds.
728x90
300x250
300x250
Tablet App Ad Positions – What’s Available?
Front Medium Rectangle 300 x 250
These ads appear on the homepage of the app in a
block similar to the section links.
Digital ads have never looked better with spots
that cover the main front section. These ads display
on the front page of the tablet and rotate every
20-30 seconds.
Medium Rectangle 300 x 250
Similar to those on the front-page, these ads are
booked separately and have a separate inventory
availability line-item.
These digital ads display in the sub-categories and
rotate every 20-30 seconds.
• $15 CPM – ROS Tablet
• $20 CPM – Targeted Tablet
E-NEWSLETTER & BREAKING NEWS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
E-Newsletter 300 x 250
Each day the Omaha World-Herald sends out an
E-Newsletter of up-to-date, relevant articles to
over 90,000 opted-in subscribers.
This E-Newsletter contains two digital banner
ad positions that advertisers can utilize to
promote their brand, products and services
each day!
Breaking News 300 x 250 & 728 x 90
The Omaha World-Herald also sends out a
minimum of four (4) Breaking News email
alerts to more than 100,000 opted-in
subscribers each week.
These email alerts also contain two prominent
digital banner ad positions that advertisers can
use for their promotional advantage as well.
Daily Headline E-Newsletter
Subscribers who are engaged with the Omaha
World-Herald’s news content are more likely to
interact with advertising.
Advertisers who are associated with news
content are considered more trustworthy by
readers.
Omaha.com readers are educated, high income
consumers.
Subscribers interested in “Breaking News” are
most likely to read the content in the preview
pane or by clicking on a story.
300x250
300x250
300x250
728x90
Benefits
Daily Headlines:
• Daily pushes
• More than 100,00 opt-in subscribers
• $250 daily / $4,500 monthly
Breaking News:
• Minimum of 4 pushes per week
• More than 100,00 opt-in subscribers
• $600 weekly / $2,100 monthly
*Monthly purchases take precedent over weekly*
EMAIL BLAST NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Email Blasts
• Email marketing is 20x more effective than direct mail.
We can design a campaign to fit any budget!
• Reach more than 90,000+ loyal, opted-in subscribers
They WANT to receive your information!
• Email marketing is one of the most effective advertising
options for delivering results with a strong ROI.
• Build stronger relationships with your customer base
and enhance your brand awareness with email
marketing!
600 x Any
$2,500 - $7,499
$7,500 - $29,999
$30,000 - $49,999
$50,000 - $99,999
$100,000 - $199,999
$2,600
$2,400
$2,100
$2,000
$1,900
$2,400
$2,100
$2,000
$1,700
$1,650
$2,100
$2,000
$1,700
$1,650
$1,500
$2,000
$1,700
$1,500
$1,300
$1,250
$1,700
$1,500
$1,300
$1,150
$900
DVC Level
1x
Open Rate
12x
Per send / yr.
24x
Per send / yr.
• 10% applied discount if the same email blast is
picked up on either a Saturday or Sunday within a
7-day time frame (only applies to DVC rate with no
additional discounts – subject to availability).
• 25% applied discount if an additional (incremental)
$700 in print advertising is purchased within the
same week.
• 30% applied discount if an additional (incremental)
$700 in digital or combination of print and digital
advertising is purchased within the same week.
Unless otherwise specified, campaigns run 7 days, starting on the date of the email blast
Must include digital display impression campaign.
• +$250 – 50,000Impressions
• +$450 – 100,000Impressions
• +$600 – 150,000 Impressions
*Please Note: Additional discounts are only applicable to listed
rates shown above. Discounts are valid for incremental new and
active product contracts. Email Blasts are subject to availability. A
7-day cancellation notice is required by advertiser or a 20%
calendar reservation fee will be applied. Email Blasts are subject for
review and approval based on size of media and must adhere to
the Omaha World-Herald digital advertising guidelines. Listed rates
are subject to increase based on file size of Email Blast. Some
exclusions apply.
6x
Per send / yr.
3x
Per send / yr.
NICHE SECTIONS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
5,000+ email subscribers
Be a part of this new and exciting
opportunity that will give your business or
event an added promotional value unlike
any other media.
The GO Entertainment section on Omaha.com
will help your business or event reach a
receptive audience.
GO Weekly E-Newsletter:
• $200/week
• 4+ consecutive weeks: $162.50/weekly
6,000+ opt-in subscribers
This page is the only comprehensive online
source for wellness news and information,
and is the destination for all things “health”
in Nebraska!
Consumers read local news and feature stories
on a range of topics, from the latest flu bug
striking schools to the newest spinning class
hitting gyms.
Through Livewell Nebraska, you can place your
business in front of thousands of local
consumers every day!
This page reaches health conscious, affluent and
intelligent consumers via online and mobile
devices.
728x90
300x250
728x90
300x50
*Please Note: All digital advertising is subject to availability,
review and approval based on size of media. All digital
advertising must adhere to the Omaha World-Herald digital
advertising guidelines and general terms.
NICHE SECTIONS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Momaha.com
Be a part of the “go-to” webpage and email
audience where local area mothers read
content related to and affecting their
community. Momaha touches on subjects that
are of vital importance and make an impact on
moms in the greater Omaha area!
What is Momaha?
Momaha (mom-aha) is the Omaha World-
Herald’s online community for moms. Our goal
is to help moms learn, laugh and connect with
their local surroundings and happenings. They
can read new blogs daily from our Mom Team
and chat with others via our forums.
Momaha E-Newsletter
Every Thursday morning Momaha sends out an
E-newsletter to over 20,000 Momaha
subscribers! These opt-in consumers enjoy
reading hyper local content that affects the
lifestyles of moms and families!
Sliding Billboard
728x90
300x250 / 300x600
$14 cpm
$10 cpm
$9 cpm
$13 cpm
$9 cpm
$8 cpm
$12 cpm
$8 cpm
$7 cpm
Digital Display 10–49K 50–99K 100–249K 250K+
$11 cpm
$7 cpm
$6 cpm
728x90
300x250
Email Blast
$160
$160
$300
$136
$136
$275
$120
$120
$250
E-Newsletter 1-7x 8-25x 26-51x 52x
$100
$100
$225
*Please Note: All digital advertising is subject to availability,
review and approval based on size of media. All digital advertising
must adhere to the Omaha World-Herald digital advertising
guidelines and general terms.
• Additional 20K impressions can be purchased for $100
• Listed rates only valid for print Momaha Advertisers
728x90
300x
250
OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
OWH Jobs.com
Reach an extended online audience with our
Total Talent Reach and Talent Boost programs
on owhjobs.com!
Put your job posting on OWHJobs.com for 7
days and reach an extended audience by using
a highly visited local community website! Also
includes an expanded network of other
newspaper sites!
Total Talent Reach
Your ad will be posted on a variety of
applicable industry, niche and national
recruiting websites!
Employment Video
Add a video description of your job
opening which will be featured in a
premium position on the
OWHJobs.com homepage!
728x90
300x250
• OWHJobs.com
• Total Talent Reach
• Employment Video
• Top Job / E-Newsletter
• OWHJobs.com
• Total Talent Reach
• OWHJobs.com
• The Job Network
$199
$109
$ 79
A
B
C
OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
OWH Jobs.com – Talent Boost
Talent Boost – Your ad will be posted on a
select group of applicable niche and national
recruiting websites.
Résumé Boost
Gives you unparalleled access to
matching passive candidates from our
national candidate résumé database.
Diversity Boost
Helps you reach a more diverse
audience and to help them engage in
diversified recruitment.
College Boost
College Boost gives you the visibility
and the targeted reach you need to
reach recent graduates and college
students for their entry level jobs and
internship positions.
Social Boost
Post your job posting on social media
in a targeted and automated fashion.
728x90
300x250
$90
$50
$50
$65
OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
728x90
300x250
OWH Jobs.com - Additional Options
OWHJobs.com also has opportunities for your
posting to gain even more exposure with
Top Jobs, E-newsletters, Spotlight Ads and
Digital Display Banner ad impressions on
Omaha.com!
Top Job / E-newsletter
Ad is placed in a scrolling widget
throughout omaha.com and featured
on the homepage of OWHJobs.com.
Your ad will also be featured in an E-
newsletter sent to registered job
seekers of OWHJobs.com!
Spotlight Ad
Your job posting will be at the top of
the search results pages for your
industry category!
Digital Display Banners on
OWHJobs.com
Put digital display banner ads all
across OWHJobs.com over a 7-day
time frame!
Additional Run-of-Site Digital Display
Banner Impressions on Omaha.com:
• $250 - 25,000 impressions
• $400 - 50,000 impressions
• $700 - 100,000 impressions
$75
$50
$125
*Please Note: All digital advertising is subject to availability, review and approval based
on size of media. All digital advertising must adhere to the Omaha World-Herald digital
advertising guidelines and general terms.
AUTO FEEDS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Autos on Omaha.com
Promote your inventory on the #1 local
website within the greater Omaha area!
With more than 12million page views each
month, the Autos section of Omaha.com has
more than 13,000 vehicles and receives
approximately 40,000 page views monthly.
Liner Pricing
• $10/day per vehicle, up to 8 lines.
Your
Vehicle
Less than 25
Cars
$10/caror max of $150
26 – 60 Cars
$8/car or max of $360
61 – 125 Cars
$6/car or max of $450
126+ Cars
$800 flat rate
* Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising
must adhere to the Omaha World-Herald digital advertising guidelines and general terms.
A
C
B
D
REAL ESTATE HOME GUIDE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Homes on Omaha.com
Show the world your listing and reach more than
86% of the market when you put your listing in the
daily, Sunday and online section of Real-Estate Homes
on Omaha.com!
You can also use a different approach to your next
digital advertising campaign on Real Estate Homes on
Omaha.com. You can have a 300 x 250, 728 x 90 or
“In-Search” 468 x 90 digital display banner ad
displayed in front of thousands of home buyers and
searchers daily!
The digital banner ads display all over Homes on
Omaha.com and have premium prominence and
authority on each of the pages. Increase your brand
awareness today and get your digital display banner
ads on Homes on Omaha.com!
Real Estate Print & Online Packages:
300x250 Your
Listing
• 5 line ad in Fri. Home Guide 4 Wks
• 5 line ad in Sat. Home Guide 4 Wks
• 5 line ad in Sun. Home Guide 4 Wks
• 5 line ad in Wed. Food Express 4 Wks
• 30 days on Homes on Omaha.com
$199
Premium
• 5 line ad in Fri. Home Guide 2 Wks
• 5 line ad in Sun. Home Guide 2 Wks
• 14 days on Homes on Omaha.com
$140
Deluxe
• 5 line ad in Sun. Home Guide 1 Wk
• 7 days on Homes on Omaha.com $59
Basic
• Add a photo for only $15 more
• Upgrade online feature: $29 per 7 days
• All packages include bold; additional lines will
increase package cost
*Please Note: All digital advertising is subject to availability,
review and approval based on size of media. All digital ads
must adhere to the Omaha World-Herald digital advertising
guidelines and general terms.
DAILY DEAL OMAHA NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Daily Deal Omaha
Daily Deal Omaha is a deal-of-the-day program
that guarantees customers with absolutely no
upfront cost, unmatched local media exposure,
immediate results and viral buzz about your
business right now!
With the combined power of The Omaha
World-Herald and Omaha.com, we reach the
audience that you want and that your
business needs!
It’s simple, you offer a great deal of value of
50% or more off of regular prices and we get
the word out, utilizing a comprehensive $9K
print and digital promotional campaign with
no upfront cost to you!
The media blitz of your Daily Deal will create
tremendous awareness of your business!
This promotional value includes:
Print
An ad promoting your daily deal on the
back of the living section of the Omaha
World-Herald!
Online
Ads promoting your daily deal all across
Omaha.com!
Email Blast
An email blast showcasing your daily
deal to over 94K subscribers!
Social Media
Posting of your daily deal on Facebook®
and twitter® to thousands of online
friends and followers of daily deal
Omaha!
DAILY DEAL OMAHA NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Daily Deal Omaha Cont.
When a consumer notices your Daily Deal
being promoted they simply log into their Daily
Deal Omaha account at dialydealomaha.com.
Once logged in, consumers click on your deal,
enter their credit card information and receive
a discounted voucher only valid for use at your
establishment or for your services!
What’s Next?
You will be given access to our merchant
data dashboard prior to your deal
starting so that you can verify and
account for each voucher that will be
purchased through Daily Deal Omaha.
Your Daily Deal will only be available for
purchase on dailydealomaha.com for a
limited time.
Once your deal is over, consumers can
no longer purchase vouchers for your
business.
The Breakdown
After your deal has completed, you can
either utilize the net proceeds generated
from the sales of your deal for digital
and print advertising credits with the
Omaha World-Herald or you can be
reimbursed 50% of the net revenue
(7% processing fee applied).
SUBURBAN NEWSPAPER ADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Suburban Newspaper Advertising
Widen your sales funnel – make your business
first in mind with our print and online packages
for SNI publications on Omaha.com!
The frequency in which you advertise matters;
keep your business top of mind with our
packages tailored to fit any budget. With a 2x2
full-color print ad, 2,000 digital display banner
impressions on Sarpy County (or Ralston)
website of your choice and an added 10,000
digital display banner impressions on
Omaha.com! It’s your turn to be seen!
Which Bundle Package is right for you?
Each package includes a 2 column by 2 inch full-color
print ad in your SNI Newspaper of choice, 2,000 digital
display banner impressions on the website of the
chosen newspaper over a 30-day time frame)and
10,000 digital display banner impressions on
Omaha.com over a 7 day time frame.
These will happen 4,8, or 12 times per year depending
on which package level is chosen.
$2,500 - $7,499
$7,500 - $29,999
$30,000 - $49,999
$50,000 - $99,999
$120 mo
$130 mo
$175 mo
$200 mo
$110 mo
$120 mo
$150 mo
$175 mo
$100 mo
$110 mo
$125 mo
$150 mo
News Publication 4x 8x 12x
* Please Note: All digital advertising is subject to availability,
review and approval based on size of media. All digital advertising
must adhere to the Omaha World-Herald digital advertising
guidelines and general terms.
728x90
300x250
THE BOTTOM LINE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
TBL – The Bottom Line with Mike’l Severe
• The Bottom Line focuses on sports news,
opinion and analysis, with a splash of news
and entertainment.
• The show broadcasts from 2 - 6 p.m. each
weekday afternoon.
• Listen live on Omaha.com and through The
Bottom Line app. Episodes are available on
video and podcast.
DVC Level Commercials
1-24
15 sec.
25-49
15 sec.
50+
15 sec.
Open
$2,500 - $7,499
$7,500 - $29,999
$30,000 - $49,999
$50,000 - $99,999
$100,000 - $199,999
$200,000+
$50
$45
$40
$35
$30
$25
$20
$45
$40
$35
$30
$25
$20
$15
$40
$35
$30
$25
$20
$15
$10
30-second commercials
60-second commercials
Add $5.00 ea.
Add $10.00 ea.
Other Promotional Products
• Segment Sponsorships
$300 / mo. (or $200 for 12x)
• 2 minute Interviews - $700 ea.
• Endorsements
$600 mo. / 30 days
• Remotes - $1200 ea.
CUSTOMADD-ONS
FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Findit is a service provided by the Omaha
World-Herald that is designed to help businesses
better establish and promote their BRAND while
increasing their online search ranking.
Establishing a strong and powerful brand helps
influence a consumer’s buying decision when
researching different companies with which to
do business .
findit
SEO and Promotional Marketing
Our findit services help you increase your appeal to
search engines with a fundamental SEO strategy and
provides you with promotional advertising to
increase your brand awareness!
Web and Mobile Site Development
With our findit services, you can build an optimized
website, that is mobile friendly and easy to use,
within 7-10 business days!
We’ll even build social media pages for you, as well!
Search Engine Marketing & Audience Extension
After you’ve established a solid online web presence,
take advantage of findit’s ability to deliver Google
Adwords® campaigns and digital display banner ads
on our extended audience network!
FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Connecting you to Omaha.com
OWH creates an enhanced business listing on
Omaha.com connecting you to a high value website.
This gives your business a competitive search
ranking advantage!
Online listing accuracy and distribution
We’ll submit your accurate business information to
the top 4 largest data providers available to insure
the accuracy of your information across the web.
Having your company’s accurate information listed
on a multitude of online directories and review sites
helps your search ranking, as well!
Promotional Advertising with OWH & Omaha.com
Next, we’ll provide you with a multi-media
promotional mix that puts your business or services
in front of thousands of consumers within the
greater Omaha area.
Promotional branding comes in handy when people
search the web for companies to do business with!
Access to Image Insight
With our reputation reporting software, you can gain
valuable insight and access to what’s being said about
your company online – a great way to achieve, and
maintain, a 5-star reputation!
FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Website Development
An additional unique service of findit is our ability to create
websites for our clients. These sites are optimized for
excellent search engine ranking and mobile friendly!
A website is the cornerstone of your company’s online web
presence and, if developed properly, can be an extremely
useful tool for driving new business, reaching more
customers and establishing powerful brand!
Social Media Development
In addition to website development through findit, you also
have the option to have social media pages created and
managed for you!
Whether it’s Facebook, Twitter, Google+, or all three, we can
accommodate your needs!
We’ll even post on your social media pages up to 4x a week
on your behalf!
Google Adwords
Google AdWords is Google's online advertising program that
lets you reach new customers and grow your business!
Google adwords uses method call PPC (pay per click)
advertising to maximize the effectiveness of a campaign.
Targeted Extended Audience
Tell us your ideal client or customer down to the
geographical location and behavior, and we’ll put your ads
in front of them via a network of credible, “high-value”
websites when they are in the market for your products
and/or services!
FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
Enhanced Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Print Promo
Print Ad on Omaha.com
Storefront Formatting
Google Registration
300k Digital Display Imp.
Monthly Email Blast Promo
Visibility Premium
Social Posting Plus
Review Response
Enhanced Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Print Promo
Print Ad on Omaha.com
Storefront Formatting
Google Registration
225k Digital Display Imp.
Monthly Email Blast Promo
Enhanced Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Print Promo
Print Ad on Omaha.com
Storefront Formatting
Google Registration
100k Digital Display Imp.
Monthly Email Blast Promo
Enhanced Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
Listing Distribution
2x2 in Print Promo
Print Ad on Omaha.com
Storefront Formatting
1240/mo
$2,677/ mo. value
745/mo
$2,677/ mo. value
495/mo
$2,677/ mo. value
295/mo
$2,677/ mo. value
Brand Builder Enterprise Brand Builder Ultimate Brand Builder Plus Brand Builder Intro
Enhanced Listing
Social Media Links
Organic SEO with Omaha.com
Access to Image Insight
Listing Distribution
Print Ad in find it Monthly Print Promo
Uploaded Print ad to Omaha.com
Storefront Formatting
Digital Display on Omaha.com
Monthly Email Promotion
Connect your custom business profile page with information about your business to Omaha.com.
Use FB & Twitter links to attract and encourage consumers to share info across social networks.
Being associated with Omaha.com gives your business a competitive SEO advantage.
Your online reputation is important, gain access to online reviews and what is being said about you.
We can submit your accurate business information to the major online data providers for you.
Reach more customers by being a part of our monthly findit print promotion.
Put that same print promotion ad on Omaha.com to further extend the shelf life of your offer.
A custom-designed findit profile can resemble your pre-existing website - promoting strong brand.
Custom ROS digital display banner impressions on Omaha.com help you reach an engaged audience.
Reach even more potential customers by being a part of our monthly findit email promotion.
FEATURES BENEFITS
*Actual creative for all scheduled rich media ads must be received 5 business days prior to launch. Materials received after deadline will follow corresponding deadlines.
Omaha.com Desktop Deadlines
Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon
Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon
Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon
Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon
Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Omaha.com Mobile Deadlines
Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon
Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon
Wednesday Friday 5pm Monday 5pm Tuesday 9pm Monday Noon
Thursday Monday 5pm Tuesday 5pm Wednesday 9pm Tuesday Noon
Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon
Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon
Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon
Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon
Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon
Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon
Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon
Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon
Omaha.com Email Blast Deadlines
Ad Start Date Proof Due To
Advertiser
Digital/Production
Order Form Due
Corrections Due Customer-Supplied Ads
Ad Start Date Proof Due To
Advertiser
Digital/Production
Order Form Due
Corrections Due Customer-Supplied Ads
Ad Start Date Proof Due To
Advertiser
Digital/Production
Order Form Due
Corrections Due Customer-Supplied Ads
DIGITAL ADVERTISING DEADLINES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
OMAHA.COM SPECS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
*Please Note: All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. All 3rd party tags
must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads may cause pages to load slowly.
Wide Rectangle Ad
DescriptionProduct
3:1 Rectangle
Medium Rectangle
Top-Only
Top/Bottom
Skyscraper
Sliding Billboard
Navigation Bar
Email Blast
Email Blast
Mobile Ad Sizes
Tablet Ad Sizes
Video Pre-Roll
Wallpaper Advertising
Leaderboard Rotating
Leaderboards
Nav-Bar Digital Ad
Guidelines
320 x 50 & 640 x 480
300 x 250, 728 x 90 or 600 x 90
Advertising
160 x 150 pixel image size
Max. 4 frames, 20k file size
Links to Micropage (included) or website
300 x 100 pixel image size
Max. 4 frames, 40k file size
Links to Micropage (included) or website
300 x 250 pixel image size
Max. 4 frames, 20k file size
Links to Micropage (included) or website
728 x 90 pixel image size
Top Position
Max. 4 frames, 20k file size
Links to Micropage (included) or website
728 x 90 pixel image size
Max. 4 frames, 20k file size
Links to Micropage (included) or website
160 x 600 pixel image size
Max. 4 frames, 20k file size
Links to Micropage (included) or website
960 x 30 pixel image size expands to 960 x 300
No Animation
40k file size
Links to Micropage (included) or website
88 x 31 pxi – 72dpi
File size of ad should not exceed 15kb
600 pixels in width
Height varies
75k Rich Media
Animation Subject to Approval
Additional Costs May Apply
1. Must include subject line.
2. Avoid using dark backgrounds.
3. If you use CSS, it is preferred that you use inline formatting.
4. No limit on height. However, too much scrolling can be distracting; 800-1000pixels high is recommended.
5. Important information in the message should be displayed in alt text or text in case images are turned off.
6. Use as few images as possible – less than 6 is ideal.
300 x 250 or 728 x 90 pixel image size (APP sizes)
300 x 250 or 600 x 90 pixel image size (WAP sizes)
Promotional video Pre-Roll ads should not exceed 30 seconds
File size should not exceed 3 MB
Preferred file types - .flv, .mov, .wmv. Preferred bitrate – 600 kbps
Preferred resolution 640 x 480
Ad copy for app must be 640 x 100. WAP needs to be 300 x 50 for best quality – still displays as 320 x 50 and/or 300 x 50).
640 x 480 image with logo in center (image only) - Also needs 30-character title & 80 character summary.
JPEGs and GIFs are the most ideal formats.
Maximum of 40k file size
Links to Micropage (included) , website, social media or coupon. Can also include click to call and/or click to navigate.
File Size should not exceed 100KB
Static, single images preferred either .jpg or .gif.
Ad size is 1410 x 960, for best layout important elements of design should begin 160 pixels from the top.
Digital wallpaper ad cannot have a hyperlink embedded within the image or file (not clickable.)

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2015 - 2016 OWH Digital Advertising Rate Card

  • 1. DIGITAL ADVERTISING OW H DIGITAL ADVERTISING PRODUCT GUIDE OMAHA WORLD-HERALD ADVERTISING SOLUTIONS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
  • 2. TABLE OF CONTENTS & GENERAL TERMS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. B. The Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and headings. C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World-Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha World-Herald, the advertising agency client is still liable for payment to the Omaha World-Herald. D. The Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web or digital pages or changes to existing web or digital pages are due the month the work is done. E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred. Claims for adjustment must be recorded within 10 days from the date of insertion. OUTLINE CONTACT INFORMATION CREDITS Omaha World-Herald Online Digital Rates & Data Contact Information Credits, General Terms & Special Advertising Stats, Products and Rates Deadlines Ad Sizes and Specifications Omaha World-Herald Online Digital Rates & Data Richard Brown Digital Product Manager Richard.brown@owh.com John Bridge Advertising Operations Manager John.bridge@owh.com Sara Findley Administrative Assistant Sara.findley@owh.com A. Credit All advertising is payable in advance, unless credit has been established with the Credit Department. It is agreed that where monthly credit is granted, all charges shall be due and payable the 15th day of the month following publication.
  • 3. GENERAL TERMSAND GUIDELINES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein. G. Indemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald. Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates hyperlinks to and from, the Site or specific content on the Site. H. Authorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of illegibility or the necessity of interpretation. I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Herald’s digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digital ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be delivered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days). J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD- HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to enter their email address or any additional information. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately. K. If canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is important that you have it in the event of a misunderstanding or adjustment. L. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World- Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad.
  • 4. Email Blast For client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in- line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts. Rich Media Digital Ads Rich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free form ads that overlay the page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and contracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in- page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addition, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click). Navigation Bar Advertising Please note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World- Herald digital advertising guidelines. Page Peel Advertising Page Peel advertising is subject to availability. Limit one (1) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising. Pre Roll Video Advertising Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600 kbps. Preferred resolution 640 x 480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Photo Gallery Advertising The Omaha World-Herald’s photo gallery 728 x 90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. SPECIAL ADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
  • 5. OMAHA.COM OVERVIEW NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Omaha World-Herald • 389,900 Sunday readers • 157,400 Sunday subscribers • 270,700 daily readers • 127,213 daily subscribers Omaha.com - Monthly • 12.5 million overall page views • 6.6 million mobile site & app pageviews • 1.14 million unique visitors Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website. Even when combined with late news shows, 7- day cumes for local TV station sites, don’t reach as large of an audience as The World-Herald and Omaha.com LATE NEWS & TV NEWS WEBSITE CUMES VS. THE OMAHA WORLD-HERALD & OMAHA.COM 0% 10% 20% 30% 40% 50% 60% 70% OWH & OMAHA.COM KPTM & KPTM.COM KMTV & KMTV.COM WOWT & WOWT.COM KETV & KETV.COM
  • 6. OMAHA.COM DEMOGRAPHICS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP 15% 7% 18% 21% 19% 13% 7% % OF VISITORS <18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 34% 37% 18% 11% HOUSEHOLD INCOME $0 - $50K $50 - $100K $100 - $150K $150K + 31% 46% 23% EDUCATION No College Some College Graduate AGE DEMOGRAPHICS OF OMAHA.COM 0% 5% 10% 15% 20% 25% 30% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 GENDER DEMOGRAPHICS OF OMAHA.COM 40% 60% % Visitors Female Male Source: Google Analytics. Data is taken from 2,206,916users between April 7th 2015 to May 7th 2015. 65+
  • 7. EMAIL DATABASE DEMOGRAPHICS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website. 69% 31% % Subscribers Female Male GENDER DEMOGRAPHICS OF OMAHA.COM’S EMAIL DATABASE AUDIENCE 4% 6% 13% 20% 34% 23% % Subscribers Downtown Omaha Midtown Omaha North Omaha South Omaha West Omaha Council Bluffs/Carter Lake METRO OMAHA’S DEMOGRAPHIC OF OMAHA.COM’S EMAIL DATABASE AUDIENCE
  • 8. DIGITAL BANNER DISPLAY NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP 728 x 90 & 300 x 250 Promote your business, services and products on Omaha.com using digital banner display ads. With online display advertising, you can promote your business on a credible and engaging local website. Known for relevant content and accurate information, advertising on Omaha.com is in high demand in the greater Omaha area. Sliding Billboard – 960 x 300 Our Sliding Billboard ads give your business maximum exposure and extended share of voice on each page of Omaha.com. Sliding Billboards display as a 960 x 30 directly under the Omaha.com navigation bar and as soon as our viewers scroll over this space it expands to a 960 x 300. This unique animation and positioning allows for optimum brand awareness! 728x90 300x250 960x300
  • 9. DIGITAL BANNER DISPLAY NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP In-Article 300 x 250 In-Article advertising brings your ads to the consumer as they read. Their exclusive positioning helps direct viewership and online traffic to your website, social media page or even your Find It directory page. 300 x 600 Want to double your exposure and maintain top-of-mind with readers? 300 x 600 banner ads are yet another premium position that are exclusively available to Omaha.com clients. These ads have the extended depth and reach clients desire to gain the optimal exposure for their businesses and services. And, the best part, they can be delivered virtually anywhere! 300x250 300x600
  • 10. Open $2,500 - $7,499 $7,500 - $29,999 $30,000 - $49,999 $50,000 - $99,999 $100,000 - $199,999 $7.00 $6.50 $6.25 $6.00 $5.75 $5.50 $6.75 $6.25 $6.00 $5.75 $5.50 $5.25 $6.50 $6.00 $5.75 $5.50 $5.25 $5.00 $6.25 $5.75 $5.50 $5.25 $5.00 $4.75 $6.00 $5.50 $5.25 $5.00 $4.75 $4.50 $5.75 $5.25 $5.00 $4.75 $4.50 $4.25 RUN OF SITE RATES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Above the Fold Special Ad (Sliding Billboard, Rich Media, In-Article, 300x600) Multiple Frames (More than 1 frame, up to 4 frames) Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.) Money, Opinion, Living, Autos, Real Estate, Outdoors Livewell, Momaha, Entertainment, Obits, Photo Gallery, other Specific time of day or week Volume Limiter (maximum or minimum number of delivered impressions ea. day) Frequency Cap (number of times an impressions is delivered to a unique visitor) Ad exceeds accepted file size of 40kb (up to 100kb) Condensed Campaign (less than 14 consecutive days) Geo Targeting on Omaha.com Persistent Ads Extended Targeted Audience Add $5.00 / CPM Add $4.50 / CPM Add $1.00 / CPM Add $2.00 / CPM Add $3.00 / CPM Add $4.00 / CPM Add $3.00 / CPM Add $2.00 / CPM Add $4.00 / CPM Add $4.00 / CPM Add $3.00 / CPM Add $4.00 / CPM See Manager Add $6.00 / CPM CUSTOMADD-ONS DVC Level Less than 50,000 impressions 50,000 - 99,000 impressions 100,000 - 249,000 impressions 250,000 - 499,000 impressions 500,000 - 999,000 impressions 1 million + impressions *Impression levels are within 30 days and have the same creative *Please Note – All digital banner display ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Also note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to use initiated click or scroll-over. Some exclusions apply.
  • 11. WALLPAPER & PAGE PEEL NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Wallpaper Digital wallpaper ads form the background of a webpage of Omaha.com. These ad campaigns are a great way to generate awareness for an upcoming event or special occasion for your business! Page Peel Promote your business, services or upcoming event on Omaha.com with a Page Peel! These ads are a great way to gain the attention of Omaha.com visitors. A Page Peel is a digital ad that resides in the upper right-hand corner of the Omaha.com homepage. Once scrolled over, the digital ad “peels” downward and reveals an even larger digital ad! Your Message YourMessage YourMessage $3800 / day $2500 / day
  • 12. VIDEO PRE-ROLLADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Pre-Roll Video Advertising Hold the attention of your audience with high impact, pre-roll video advertising! These “skip-free” commercials play prior to locally-generated videos! Promote your business and services on a site that is populated with streaming news and information and accessible 24/7. Any video commercial can be directly converted into an online advertising promotion. Gain the attention of viewers with video pre-roll advertising on a website with relevant news content and accurate information! $25 CPM * Please Note - Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre- Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World- Herald digital advertising guidelines. Some exclusions apply.
  • 13. CONTEST & PRINT-TO-WEB NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Contests Each quarter, the Omaha World-Herald develops unique promotional contests that advertisers can sponsor and give-a-way valued items to local area consumers! Our contests range from “Reader’s Choice” to “Photo Submissions” and everything in-between. Reach key demographics in an engaging, dynamic way that helps build your brand and grows loyal customers! The Omaha World-Herald can also provide custom contest options to select advertisers. This helps build email lists and grow social media presence. Print-to-Web Our Print-to-Web service allows businesses to upload their Omaha World-Herald print ads onto Omaha.com where they can be viewed by thousands of online consumers each month! Omaha.com has a designated section where consumers can browse through various online Print-to-Web ads. Print-to web also lengthens the “shelf life” of your print ad for an additional seven days and enables content from print ads to be searchable both through our local websites and major search engines! Your Contest Promotion 728x90
  • 14. MOBILEAPP NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Mobile Front Box - 150 x 125 Bottom Banner - 320 x 50 Keep your brand constant with these ads. 320 x 50 ad displays at the bottom of every story and rotates every 20-30 seconds. Ad copy for App needs to be 640 x 100 for best quality (still displays as 320 x 50.) RSS In-Line Text RSS In-Line Text ad uses a 640 x 480 square image and 3 lines of text, integrated within the article feeds. Text ads integrated in the content are effective like no other. This ad is located just below the 4th story in a set of articles and rotates every 5 minutes. Ad copy needs to be 640 x 480 for the best quality image – still displays as a 72 x 72pixel image size. RSS In-Line Text ads also need a 30-character title & 80 character summary. Try putting all image towards the center of the image. Ideal for central photo or logo placement. 320x50 640x480 150x125What is it? Mobile advertising is a style of marketing by means of mobile devices (smart phones, tablets, etc.) Omaha.com can display a variety of digital advertising and is easy to use access via mobile devices. These digital banner ads have high visibility and have an exclusive presence. Why Mobile? Our mobile ads enable consumers to view your company’s exclusive ads daily! High call-to-action messages entice customers to click, call or text our advertisers immediately! Thus giving mobile advertising a higher conversion rate compared to that of traditional desktop ads.
  • 15. MOBILE SITE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Mobile Medium Rectangle - 300 x 250 Simple and sleek, these ads display between stories on the front page of each section of Omaha.com on the WAP. 300x50 300x50 300x250 *Please note that monthly purchases will take priority over weekly purchases. File size of ad should not exceed 15kb or 2 frames. Top & Bottom Leader boards - 300 x 250 Digital ads appear at the top and bottom of the page. These ads look great on the pages of our WAP. These grab your audience’s attention just as they reach Omaha.com and every time they open a new article or section. • Please note that monthly purchases will take priority over weekly purchases. • Dates are based on availability. • Price/CPM is based on pages of Omaha.com that have navigation bar space available. • $15 CPM – ROS Mobile Site • $20 CPM – Targeted Mobile Site
  • 16. TABLET NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Leaderboard 728 x 90 These ads appear as footers on tablet article pages. Take over at the story level with ads that have users wanting to learn more. Ad displays at the bottom of a story and rotates every 20-30 seconds. 728x90 300x250 300x250 Tablet App Ad Positions – What’s Available? Front Medium Rectangle 300 x 250 These ads appear on the homepage of the app in a block similar to the section links. Digital ads have never looked better with spots that cover the main front section. These ads display on the front page of the tablet and rotate every 20-30 seconds. Medium Rectangle 300 x 250 Similar to those on the front-page, these ads are booked separately and have a separate inventory availability line-item. These digital ads display in the sub-categories and rotate every 20-30 seconds. • $15 CPM – ROS Tablet • $20 CPM – Targeted Tablet
  • 17. E-NEWSLETTER & BREAKING NEWS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP E-Newsletter 300 x 250 Each day the Omaha World-Herald sends out an E-Newsletter of up-to-date, relevant articles to over 90,000 opted-in subscribers. This E-Newsletter contains two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day! Breaking News 300 x 250 & 728 x 90 The Omaha World-Herald also sends out a minimum of four (4) Breaking News email alerts to more than 100,000 opted-in subscribers each week. These email alerts also contain two prominent digital banner ad positions that advertisers can use for their promotional advantage as well. Daily Headline E-Newsletter Subscribers who are engaged with the Omaha World-Herald’s news content are more likely to interact with advertising. Advertisers who are associated with news content are considered more trustworthy by readers. Omaha.com readers are educated, high income consumers. Subscribers interested in “Breaking News” are most likely to read the content in the preview pane or by clicking on a story. 300x250 300x250 300x250 728x90 Benefits Daily Headlines: • Daily pushes • More than 100,00 opt-in subscribers • $250 daily / $4,500 monthly Breaking News: • Minimum of 4 pushes per week • More than 100,00 opt-in subscribers • $600 weekly / $2,100 monthly *Monthly purchases take precedent over weekly*
  • 18. EMAIL BLAST NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Email Blasts • Email marketing is 20x more effective than direct mail. We can design a campaign to fit any budget! • Reach more than 90,000+ loyal, opted-in subscribers They WANT to receive your information! • Email marketing is one of the most effective advertising options for delivering results with a strong ROI. • Build stronger relationships with your customer base and enhance your brand awareness with email marketing! 600 x Any $2,500 - $7,499 $7,500 - $29,999 $30,000 - $49,999 $50,000 - $99,999 $100,000 - $199,999 $2,600 $2,400 $2,100 $2,000 $1,900 $2,400 $2,100 $2,000 $1,700 $1,650 $2,100 $2,000 $1,700 $1,650 $1,500 $2,000 $1,700 $1,500 $1,300 $1,250 $1,700 $1,500 $1,300 $1,150 $900 DVC Level 1x Open Rate 12x Per send / yr. 24x Per send / yr. • 10% applied discount if the same email blast is picked up on either a Saturday or Sunday within a 7-day time frame (only applies to DVC rate with no additional discounts – subject to availability). • 25% applied discount if an additional (incremental) $700 in print advertising is purchased within the same week. • 30% applied discount if an additional (incremental) $700 in digital or combination of print and digital advertising is purchased within the same week. Unless otherwise specified, campaigns run 7 days, starting on the date of the email blast Must include digital display impression campaign. • +$250 – 50,000Impressions • +$450 – 100,000Impressions • +$600 – 150,000 Impressions *Please Note: Additional discounts are only applicable to listed rates shown above. Discounts are valid for incremental new and active product contracts. Email Blasts are subject to availability. A 7-day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied. Email Blasts are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Listed rates are subject to increase based on file size of Email Blast. Some exclusions apply. 6x Per send / yr. 3x Per send / yr.
  • 19. NICHE SECTIONS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP 5,000+ email subscribers Be a part of this new and exciting opportunity that will give your business or event an added promotional value unlike any other media. The GO Entertainment section on Omaha.com will help your business or event reach a receptive audience. GO Weekly E-Newsletter: • $200/week • 4+ consecutive weeks: $162.50/weekly 6,000+ opt-in subscribers This page is the only comprehensive online source for wellness news and information, and is the destination for all things “health” in Nebraska! Consumers read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms. Through Livewell Nebraska, you can place your business in front of thousands of local consumers every day! This page reaches health conscious, affluent and intelligent consumers via online and mobile devices. 728x90 300x250 728x90 300x50 *Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.
  • 20. NICHE SECTIONS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Momaha.com Be a part of the “go-to” webpage and email audience where local area mothers read content related to and affecting their community. Momaha touches on subjects that are of vital importance and make an impact on moms in the greater Omaha area! What is Momaha? Momaha (mom-aha) is the Omaha World- Herald’s online community for moms. Our goal is to help moms learn, laugh and connect with their local surroundings and happenings. They can read new blogs daily from our Mom Team and chat with others via our forums. Momaha E-Newsletter Every Thursday morning Momaha sends out an E-newsletter to over 20,000 Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and families! Sliding Billboard 728x90 300x250 / 300x600 $14 cpm $10 cpm $9 cpm $13 cpm $9 cpm $8 cpm $12 cpm $8 cpm $7 cpm Digital Display 10–49K 50–99K 100–249K 250K+ $11 cpm $7 cpm $6 cpm 728x90 300x250 Email Blast $160 $160 $300 $136 $136 $275 $120 $120 $250 E-Newsletter 1-7x 8-25x 26-51x 52x $100 $100 $225 *Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. • Additional 20K impressions can be purchased for $100 • Listed rates only valid for print Momaha Advertisers 728x90 300x 250
  • 21. OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP OWH Jobs.com Reach an extended online audience with our Total Talent Reach and Talent Boost programs on owhjobs.com! Put your job posting on OWHJobs.com for 7 days and reach an extended audience by using a highly visited local community website! Also includes an expanded network of other newspaper sites! Total Talent Reach Your ad will be posted on a variety of applicable industry, niche and national recruiting websites! Employment Video Add a video description of your job opening which will be featured in a premium position on the OWHJobs.com homepage! 728x90 300x250 • OWHJobs.com • Total Talent Reach • Employment Video • Top Job / E-Newsletter • OWHJobs.com • Total Talent Reach • OWHJobs.com • The Job Network $199 $109 $ 79 A B C
  • 22. OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP OWH Jobs.com – Talent Boost Talent Boost – Your ad will be posted on a select group of applicable niche and national recruiting websites. Résumé Boost Gives you unparalleled access to matching passive candidates from our national candidate résumé database. Diversity Boost Helps you reach a more diverse audience and to help them engage in diversified recruitment. College Boost College Boost gives you the visibility and the targeted reach you need to reach recent graduates and college students for their entry level jobs and internship positions. Social Boost Post your job posting on social media in a targeted and automated fashion. 728x90 300x250 $90 $50 $50 $65
  • 23. OWHJOBS.COM NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP 728x90 300x250 OWH Jobs.com - Additional Options OWHJobs.com also has opportunities for your posting to gain even more exposure with Top Jobs, E-newsletters, Spotlight Ads and Digital Display Banner ad impressions on Omaha.com! Top Job / E-newsletter Ad is placed in a scrolling widget throughout omaha.com and featured on the homepage of OWHJobs.com. Your ad will also be featured in an E- newsletter sent to registered job seekers of OWHJobs.com! Spotlight Ad Your job posting will be at the top of the search results pages for your industry category! Digital Display Banners on OWHJobs.com Put digital display banner ads all across OWHJobs.com over a 7-day time frame! Additional Run-of-Site Digital Display Banner Impressions on Omaha.com: • $250 - 25,000 impressions • $400 - 50,000 impressions • $700 - 100,000 impressions $75 $50 $125 *Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.
  • 24. AUTO FEEDS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Autos on Omaha.com Promote your inventory on the #1 local website within the greater Omaha area! With more than 12million page views each month, the Autos section of Omaha.com has more than 13,000 vehicles and receives approximately 40,000 page views monthly. Liner Pricing • $10/day per vehicle, up to 8 lines. Your Vehicle Less than 25 Cars $10/caror max of $150 26 – 60 Cars $8/car or max of $360 61 – 125 Cars $6/car or max of $450 126+ Cars $800 flat rate * Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. A C B D
  • 25. REAL ESTATE HOME GUIDE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Homes on Omaha.com Show the world your listing and reach more than 86% of the market when you put your listing in the daily, Sunday and online section of Real-Estate Homes on Omaha.com! You can also use a different approach to your next digital advertising campaign on Real Estate Homes on Omaha.com. You can have a 300 x 250, 728 x 90 or “In-Search” 468 x 90 digital display banner ad displayed in front of thousands of home buyers and searchers daily! The digital banner ads display all over Homes on Omaha.com and have premium prominence and authority on each of the pages. Increase your brand awareness today and get your digital display banner ads on Homes on Omaha.com! Real Estate Print & Online Packages: 300x250 Your Listing • 5 line ad in Fri. Home Guide 4 Wks • 5 line ad in Sat. Home Guide 4 Wks • 5 line ad in Sun. Home Guide 4 Wks • 5 line ad in Wed. Food Express 4 Wks • 30 days on Homes on Omaha.com $199 Premium • 5 line ad in Fri. Home Guide 2 Wks • 5 line ad in Sun. Home Guide 2 Wks • 14 days on Homes on Omaha.com $140 Deluxe • 5 line ad in Sun. Home Guide 1 Wk • 7 days on Homes on Omaha.com $59 Basic • Add a photo for only $15 more • Upgrade online feature: $29 per 7 days • All packages include bold; additional lines will increase package cost *Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital ads must adhere to the Omaha World-Herald digital advertising guidelines and general terms.
  • 26. DAILY DEAL OMAHA NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Daily Deal Omaha Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! With the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that you want and that your business needs! It’s simple, you offer a great deal of value of 50% or more off of regular prices and we get the word out, utilizing a comprehensive $9K print and digital promotional campaign with no upfront cost to you! The media blitz of your Daily Deal will create tremendous awareness of your business! This promotional value includes: Print An ad promoting your daily deal on the back of the living section of the Omaha World-Herald! Online Ads promoting your daily deal all across Omaha.com! Email Blast An email blast showcasing your daily deal to over 94K subscribers! Social Media Posting of your daily deal on Facebook® and twitter® to thousands of online friends and followers of daily deal Omaha!
  • 27. DAILY DEAL OMAHA NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Daily Deal Omaha Cont. When a consumer notices your Daily Deal being promoted they simply log into their Daily Deal Omaha account at dialydealomaha.com. Once logged in, consumers click on your deal, enter their credit card information and receive a discounted voucher only valid for use at your establishment or for your services! What’s Next? You will be given access to our merchant data dashboard prior to your deal starting so that you can verify and account for each voucher that will be purchased through Daily Deal Omaha. Your Daily Deal will only be available for purchase on dailydealomaha.com for a limited time. Once your deal is over, consumers can no longer purchase vouchers for your business. The Breakdown After your deal has completed, you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Omaha World-Herald or you can be reimbursed 50% of the net revenue (7% processing fee applied).
  • 28. SUBURBAN NEWSPAPER ADVERTISING NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Suburban Newspaper Advertising Widen your sales funnel – make your business first in mind with our print and online packages for SNI publications on Omaha.com! The frequency in which you advertise matters; keep your business top of mind with our packages tailored to fit any budget. With a 2x2 full-color print ad, 2,000 digital display banner impressions on Sarpy County (or Ralston) website of your choice and an added 10,000 digital display banner impressions on Omaha.com! It’s your turn to be seen! Which Bundle Package is right for you? Each package includes a 2 column by 2 inch full-color print ad in your SNI Newspaper of choice, 2,000 digital display banner impressions on the website of the chosen newspaper over a 30-day time frame)and 10,000 digital display banner impressions on Omaha.com over a 7 day time frame. These will happen 4,8, or 12 times per year depending on which package level is chosen. $2,500 - $7,499 $7,500 - $29,999 $30,000 - $49,999 $50,000 - $99,999 $120 mo $130 mo $175 mo $200 mo $110 mo $120 mo $150 mo $175 mo $100 mo $110 mo $125 mo $150 mo News Publication 4x 8x 12x * Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. 728x90 300x250
  • 29. THE BOTTOM LINE NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP TBL – The Bottom Line with Mike’l Severe • The Bottom Line focuses on sports news, opinion and analysis, with a splash of news and entertainment. • The show broadcasts from 2 - 6 p.m. each weekday afternoon. • Listen live on Omaha.com and through The Bottom Line app. Episodes are available on video and podcast. DVC Level Commercials 1-24 15 sec. 25-49 15 sec. 50+ 15 sec. Open $2,500 - $7,499 $7,500 - $29,999 $30,000 - $49,999 $50,000 - $99,999 $100,000 - $199,999 $200,000+ $50 $45 $40 $35 $30 $25 $20 $45 $40 $35 $30 $25 $20 $15 $40 $35 $30 $25 $20 $15 $10 30-second commercials 60-second commercials Add $5.00 ea. Add $10.00 ea. Other Promotional Products • Segment Sponsorships $300 / mo. (or $200 for 12x) • 2 minute Interviews - $700 ea. • Endorsements $600 mo. / 30 days • Remotes - $1200 ea. CUSTOMADD-ONS
  • 30. FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Findit is a service provided by the Omaha World-Herald that is designed to help businesses better establish and promote their BRAND while increasing their online search ranking. Establishing a strong and powerful brand helps influence a consumer’s buying decision when researching different companies with which to do business . findit SEO and Promotional Marketing Our findit services help you increase your appeal to search engines with a fundamental SEO strategy and provides you with promotional advertising to increase your brand awareness! Web and Mobile Site Development With our findit services, you can build an optimized website, that is mobile friendly and easy to use, within 7-10 business days! We’ll even build social media pages for you, as well! Search Engine Marketing & Audience Extension After you’ve established a solid online web presence, take advantage of findit’s ability to deliver Google Adwords® campaigns and digital display banner ads on our extended audience network!
  • 31. FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Connecting you to Omaha.com OWH creates an enhanced business listing on Omaha.com connecting you to a high value website. This gives your business a competitive search ranking advantage! Online listing accuracy and distribution We’ll submit your accurate business information to the top 4 largest data providers available to insure the accuracy of your information across the web. Having your company’s accurate information listed on a multitude of online directories and review sites helps your search ranking, as well! Promotional Advertising with OWH & Omaha.com Next, we’ll provide you with a multi-media promotional mix that puts your business or services in front of thousands of consumers within the greater Omaha area. Promotional branding comes in handy when people search the web for companies to do business with! Access to Image Insight With our reputation reporting software, you can gain valuable insight and access to what’s being said about your company online – a great way to achieve, and maintain, a 5-star reputation!
  • 32. FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Website Development An additional unique service of findit is our ability to create websites for our clients. These sites are optimized for excellent search engine ranking and mobile friendly! A website is the cornerstone of your company’s online web presence and, if developed properly, can be an extremely useful tool for driving new business, reaching more customers and establishing powerful brand! Social Media Development In addition to website development through findit, you also have the option to have social media pages created and managed for you! Whether it’s Facebook, Twitter, Google+, or all three, we can accommodate your needs! We’ll even post on your social media pages up to 4x a week on your behalf! Google Adwords Google AdWords is Google's online advertising program that lets you reach new customers and grow your business! Google adwords uses method call PPC (pay per click) advertising to maximize the effectiveness of a campaign. Targeted Extended Audience Tell us your ideal client or customer down to the geographical location and behavior, and we’ll put your ads in front of them via a network of credible, “high-value” websites when they are in the market for your products and/or services!
  • 33. FINIDIT ONLINE SERVICES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP Enhanced Listing Social Media Links Organic SEO with Google Access to Image Insight Listing Distribution 2x2 in Print Promo Print Ad on Omaha.com Storefront Formatting Google Registration 300k Digital Display Imp. Monthly Email Blast Promo Visibility Premium Social Posting Plus Review Response Enhanced Listing Social Media Links Organic SEO with Google Access to Image Insight Listing Distribution 2x2 in Print Promo Print Ad on Omaha.com Storefront Formatting Google Registration 225k Digital Display Imp. Monthly Email Blast Promo Enhanced Listing Social Media Links Organic SEO with Google Access to Image Insight Listing Distribution 2x2 in Print Promo Print Ad on Omaha.com Storefront Formatting Google Registration 100k Digital Display Imp. Monthly Email Blast Promo Enhanced Listing Social Media Links Organic SEO with Google Access to Image Insight Listing Distribution 2x2 in Print Promo Print Ad on Omaha.com Storefront Formatting 1240/mo $2,677/ mo. value 745/mo $2,677/ mo. value 495/mo $2,677/ mo. value 295/mo $2,677/ mo. value Brand Builder Enterprise Brand Builder Ultimate Brand Builder Plus Brand Builder Intro Enhanced Listing Social Media Links Organic SEO with Omaha.com Access to Image Insight Listing Distribution Print Ad in find it Monthly Print Promo Uploaded Print ad to Omaha.com Storefront Formatting Digital Display on Omaha.com Monthly Email Promotion Connect your custom business profile page with information about your business to Omaha.com. Use FB & Twitter links to attract and encourage consumers to share info across social networks. Being associated with Omaha.com gives your business a competitive SEO advantage. Your online reputation is important, gain access to online reviews and what is being said about you. We can submit your accurate business information to the major online data providers for you. Reach more customers by being a part of our monthly findit print promotion. Put that same print promotion ad on Omaha.com to further extend the shelf life of your offer. A custom-designed findit profile can resemble your pre-existing website - promoting strong brand. Custom ROS digital display banner impressions on Omaha.com help you reach an engaged audience. Reach even more potential customers by being a part of our monthly findit email promotion. FEATURES BENEFITS
  • 34. *Actual creative for all scheduled rich media ads must be received 5 business days prior to launch. Materials received after deadline will follow corresponding deadlines. Omaha.com Desktop Deadlines Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Omaha.com Mobile Deadlines Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon Wednesday Friday 5pm Monday 5pm Tuesday 9pm Monday Noon Thursday Monday 5pm Tuesday 5pm Wednesday 9pm Tuesday Noon Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Omaha.com Email Blast Deadlines Ad Start Date Proof Due To Advertiser Digital/Production Order Form Due Corrections Due Customer-Supplied Ads Ad Start Date Proof Due To Advertiser Digital/Production Order Form Due Corrections Due Customer-Supplied Ads Ad Start Date Proof Due To Advertiser Digital/Production Order Form Due Corrections Due Customer-Supplied Ads DIGITAL ADVERTISING DEADLINES NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP
  • 35. OMAHA.COM SPECS NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP *Please Note: All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads may cause pages to load slowly. Wide Rectangle Ad DescriptionProduct 3:1 Rectangle Medium Rectangle Top-Only Top/Bottom Skyscraper Sliding Billboard Navigation Bar Email Blast Email Blast Mobile Ad Sizes Tablet Ad Sizes Video Pre-Roll Wallpaper Advertising Leaderboard Rotating Leaderboards Nav-Bar Digital Ad Guidelines 320 x 50 & 640 x 480 300 x 250, 728 x 90 or 600 x 90 Advertising 160 x 150 pixel image size Max. 4 frames, 20k file size Links to Micropage (included) or website 300 x 100 pixel image size Max. 4 frames, 40k file size Links to Micropage (included) or website 300 x 250 pixel image size Max. 4 frames, 20k file size Links to Micropage (included) or website 728 x 90 pixel image size Top Position Max. 4 frames, 20k file size Links to Micropage (included) or website 728 x 90 pixel image size Max. 4 frames, 20k file size Links to Micropage (included) or website 160 x 600 pixel image size Max. 4 frames, 20k file size Links to Micropage (included) or website 960 x 30 pixel image size expands to 960 x 300 No Animation 40k file size Links to Micropage (included) or website 88 x 31 pxi – 72dpi File size of ad should not exceed 15kb 600 pixels in width Height varies 75k Rich Media Animation Subject to Approval Additional Costs May Apply 1. Must include subject line. 2. Avoid using dark backgrounds. 3. If you use CSS, it is preferred that you use inline formatting. 4. No limit on height. However, too much scrolling can be distracting; 800-1000pixels high is recommended. 5. Important information in the message should be displayed in alt text or text in case images are turned off. 6. Use as few images as possible – less than 6 is ideal. 300 x 250 or 728 x 90 pixel image size (APP sizes) 300 x 250 or 600 x 90 pixel image size (WAP sizes) Promotional video Pre-Roll ads should not exceed 30 seconds File size should not exceed 3 MB Preferred file types - .flv, .mov, .wmv. Preferred bitrate – 600 kbps Preferred resolution 640 x 480 Ad copy for app must be 640 x 100. WAP needs to be 300 x 50 for best quality – still displays as 320 x 50 and/or 300 x 50). 640 x 480 image with logo in center (image only) - Also needs 30-character title & 80 character summary. JPEGs and GIFs are the most ideal formats. Maximum of 40k file size Links to Micropage (included) , website, social media or coupon. Can also include click to call and/or click to navigate. File Size should not exceed 100KB Static, single images preferred either .jpg or .gif. Ad size is 1410 x 960, for best layout important elements of design should begin 160 pixels from the top. Digital wallpaper ad cannot have a hyperlink embedded within the image or file (not clickable.)