New Media Strategies for Nonprofit Outreach and FundraisingSarah McMaster
Presented by Sarah McMaster, MWCC Director of Marketing & New Media during the Mount Wachusett Community College Center for Civic Learning and Community Engagement's Non-Profit Collaborative Fundraising Mini-Conference, held November 1, 2013. The Road From Here: Fundraising in the New Economy
A innovative pilot bringing together key partners to share good practice and knowledge to initially address the information advice and guidance needs of the 12000 visually impaired people living in South of Tyne. A Gateway to Personalization.
New Media Strategies for Nonprofit Outreach and FundraisingSarah McMaster
Presented by Sarah McMaster, MWCC Director of Marketing & New Media during the Mount Wachusett Community College Center for Civic Learning and Community Engagement's Non-Profit Collaborative Fundraising Mini-Conference, held November 1, 2013. The Road From Here: Fundraising in the New Economy
A innovative pilot bringing together key partners to share good practice and knowledge to initially address the information advice and guidance needs of the 12000 visually impaired people living in South of Tyne. A Gateway to Personalization.
Social media for change: inspiring Millennials to take real-world action | Di...CharityComms
James Sancto, co-founder and CEO, We Make Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presntation given by Caitlyn Major and Bianco Violante about developing a SWOT Analysis and integrating it into a marketing plan to local Denver nonprofits on bealf of Fenver Gives.
In this month's Power Panel webinar on the topic of Outreach Marketing, our panelists discussed creative and innovative ideas for how to use outreach effectively in building relationships, promoting your business, and boosting your sense of community.
The Washington, DC Economic Partnership can provide several services to those looking to open or expand their business in Washington, DC. Services range from site location assistance (finding you a location for your business), market research (e.g. demographics, development trends) and educational seminars.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth
Loyalty supports Membership and Development by:
• Capturing visitor data
• Measuring and encouraging repeat visitation
• Increasing the perceived value of membership
• Providing valuable insight into visitor behavior and interests
• Keeping the museum top of mind
Best Practices
• Connect loyalty to Facebook and other social platforms
• Mobile app integration
• Treat members as VIPs
• Remarket membership via online, social, direct mail, and email
• Develop a tailored content strategy based on participation
• Reward all levels of participation
• Use loyalty to support mission messaging, repeat visits, and membership
Risks
• Loyalty is NOT membership
• Requires investment in promotion
• Must have institution-wide buy in
• Requires allocation of budget to support membership acquisition
Metrics
• Loyalty Program Breakage
• Average Time to First Redemption
• Customer Lifetime Value and Realized CLV
• Member Participation
• New Member Attribution
• On-site, Website, and Social Engagement
Spindle Communications is based in Johannesburg, South Africa and specialises in green PR, cleantech PR, life sciences PR, healthcare PR, mining PR, ITCE PR, private equity / venture capital PR, infrastructure & construction PR. We also arrange events for our own account (e.g. www.viridisafrica.com, www.lifesparks.co.za, www.madiniafrica.com) or on behalf of clients. We work on an ad hoc or retainer basis. Visit us at www.spindlecommunications.com, www.facebook.com/SpindleCommunications or join us at @SpindleComms on Twitter.
Social media for change: inspiring Millennials to take real-world action | Di...CharityComms
James Sancto, co-founder and CEO, We Make Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presntation given by Caitlyn Major and Bianco Violante about developing a SWOT Analysis and integrating it into a marketing plan to local Denver nonprofits on bealf of Fenver Gives.
In this month's Power Panel webinar on the topic of Outreach Marketing, our panelists discussed creative and innovative ideas for how to use outreach effectively in building relationships, promoting your business, and boosting your sense of community.
The Washington, DC Economic Partnership can provide several services to those looking to open or expand their business in Washington, DC. Services range from site location assistance (finding you a location for your business), market research (e.g. demographics, development trends) and educational seminars.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth
Loyalty supports Membership and Development by:
• Capturing visitor data
• Measuring and encouraging repeat visitation
• Increasing the perceived value of membership
• Providing valuable insight into visitor behavior and interests
• Keeping the museum top of mind
Best Practices
• Connect loyalty to Facebook and other social platforms
• Mobile app integration
• Treat members as VIPs
• Remarket membership via online, social, direct mail, and email
• Develop a tailored content strategy based on participation
• Reward all levels of participation
• Use loyalty to support mission messaging, repeat visits, and membership
Risks
• Loyalty is NOT membership
• Requires investment in promotion
• Must have institution-wide buy in
• Requires allocation of budget to support membership acquisition
Metrics
• Loyalty Program Breakage
• Average Time to First Redemption
• Customer Lifetime Value and Realized CLV
• Member Participation
• New Member Attribution
• On-site, Website, and Social Engagement
Spindle Communications is based in Johannesburg, South Africa and specialises in green PR, cleantech PR, life sciences PR, healthcare PR, mining PR, ITCE PR, private equity / venture capital PR, infrastructure & construction PR. We also arrange events for our own account (e.g. www.viridisafrica.com, www.lifesparks.co.za, www.madiniafrica.com) or on behalf of clients. We work on an ad hoc or retainer basis. Visit us at www.spindlecommunications.com, www.facebook.com/SpindleCommunications or join us at @SpindleComms on Twitter.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Results oriented marketing professional with over 25 years of experience in marketing and business development including brand strategy and execution; account service and production; digital marketing and website management; promotions and events planning; print, radio, TV and outdoor advertising; sponsorship and sales.
Spindle Communications is a PR, IR, Events company specialising in SEO, Digital marketing and Social media marketing. It focuses on SMEs & Startups in high tech sectors.
At Spindle Communications we offer the following range of services.
• Investor Relations
• Media Relations
• Public Relations
• Event management
• Social Media Marketing
• Digital Marketing
• Website development & SEO (Search Engine Optimization)
You are also welcome to follow us on slideshare.net, http://www.slideshare.net/SuzaAdam where we will be posting information on best practices in public relations, media relations, investor relations and event management, and news on the conferences that we develop on behalf of customers and that we own (www.viridisafrica.com, madiniafrica.com, www.lifesparksafrica.com), and our two networks, www.lifesparks.co.za and www.africantechtech.org.
For our credentials, visit www.spindlecommunications.com or http://www.slideshare.net/SuzaAdam/spindle-credentials-2013-20310193
Professional profile:
za.linkedin.com/in/suzaadam/
We offer services on a retainer basis (R550 p/h) or ad hoc (R750 p/h)
For references and contact details, visit http://www.spindlecommunications.com/About.html
To enquire, call the office on 011 880 0364
Remember, our services which includes strategy formulation, investor presentations, business and trade press releases, corporate newsletters, social media management and the like are a means of helping our clients and friends to solicit more business or investment in propelling them towards successfully extending their commercial ventures.
Spindle Comms is in the process of setting up a cleantech fund for SMEs in South Africa, together with my business partner, Nicholas Eastaugh, Businessman, energy specialist, property business consultant, business broker, za.linkedin.com/pub/nick-eastaugh/3b/327/517
We offer a 2 hour free consultation via Skype to yourself or your firm’s marketing and PR representative. Our skype handle is SpindleComm.
* Mentoring & marketing high tech start-ups & SMEs in Africa *
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
1. Trade Associations
SevenTwenty Strategies is a full-service public relations and
public affairs agency that specializes in helping you listen to,
engage and interact with your members—online and off.
We’ve developed a comprehensive suite of integrated advocacy
strategies and communications services to help you recruit,
educate and mobilize your customers, employees, vendors
and suppliers, and advance your agenda.
Compelling Communications, Powerful Influence.
SevenTwenty Strategies is the proud recipient of 24 Pollie Awards,
the American Association of Political Consultants highest honor, for
advocacy websites, grassroots campaigns and direct mails programs.
2. Strategic Communications
• Focus Group/Survey Research
• Message Development
• Content Strategy Development
• Internal External Communications
• Issues Management
Media Relations
• National Local Earned Media
• Opinion Editorial Placement
• Letters to the Editor
• Editorial Board Meeting
• Special Events
• Media Monitoring
PAC Management, Compliance
Fundraising
• PAC Fundraising Strategy
Support
• PAC Compliance Services
Technology
• Comprehensive PAC Assessments
• Responsive PAC Websites
• Newsletters, Legislative Updates
Other PAC Collateral
• Vendor Asset Mapping
Integrated Grassroots Campaigns
• Online Advocacy
• Alliance Development
• Coalition Building
• Community-based Campaigns
• Stakeholder Engagement
Branding Collateral
• Logo Development
• Brand Guidelines
• Welcome Kits
• Brochures
• Newsletters
• Direct Mail Campaigns
• Annual Reports
• Banners Tent Cards
• Branded Premiums More
Web Design
Development Services
• Content Development
• Copywriting Editing
• Social Media Integration
• Creative Design Consultation
• Domain Purchase Hosting Setup
• Contentt Management System Access
Video Photography Services
• Broadcast T.V. Spots
Documentary Video
• Kinetic Typography Video
• Issue Advocacy
PAC Solicitation Video
• Script-to-Screen Production
Social Media Campaigns
• Audience Targeting
• Editorial Calendar Development
• Message Development
• Design Photography Services
• Profile Management
Event Management
• Event Planning
• Day-of Coordination
• Lobbying Day Support
• Onsite Staffing
Field Programs
• Nationwide Field Teams
• Local Engagement
Here’s a breakdown of our award-winning
Trade Association Services
1220 19th
Street, NW, Suite 300, Washington, DC 20036 | p: 202.962.3955 | f: 202.962.0995 | 720strategies.com
Let’s talk about building your campaign.
Please call Chazz Clevinger at 202-962-3955
to schedule a discussion about your needs.
