Lindsay Sytsma, co-founder of the GuelphGives movement, shares valuable advice and insights into how Guelph smashed their $1 million dollar fundraising goal for GivingTuesday.

1. 10 Tips in 10 Minutes
Civic Movements

2. Brittney Dudar &
Lindsay Sytsma
guelphgives@gmail.com
@guelphgives
December 1st, 2015
Your Logo
Your photo
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

3. Agenda
December 1st, 2015
1. Don’t Go it Alone- Get a Team Together!
2. Get Some Early Adopters
3. Learn from Others
4. Have a Catch Phrase
5. Always Ask
6. Have a Backup Plan
7. Spread the Word
8. Set Goals
9. Evaluate
10. Have Fun!
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

4. Don’t Go it Alone—Get a Team Together
10 Tips in 10 Minutes
December 1st, 2015
• Local Politicians
• Business Leaders
• Executive Staff at Local
Organizations
• Networkers
• Community Do-Gooders
Make sure it is a mixed bag of people!
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

5. Get Some Early Adopters
10 Tips in 10 Minutes
December 1st, 2015
• For a tipping point to occur, a group of early adopters must be your first
audience
• Network with your team to see who you can bring on early as a supporter
and advocate
• Local Businesses who have great brand recognition
• People who are known to be both innovative and successful
• City Officials or Official City Supporters
• Gives these adopters resources to share your message
• Utilize them to create a wider audience base for your message
“The tipping point is that magic moment when an idea, trend, or social
behavior crosses a threshold, tips, and spreads like wildfire.”
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

6. Learn from Others
10 Tips in 10 Minutes
December 1st, 2015
• GuelphGives 2014 was modeled after B’More Gives More 2013 + Learnings from
GivingTuesday 2013
• Ask people who have been part of civic movements for their advice—learn from
their experience
• Find information and resources that support your idea—there are a ton online!
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

7. Have a Catch-Phrase……
10 Tips in 10 Minutes
December 1st, 2015
…..or at least a common message!
• Remember: For many this movement is new—they need something to
remember you by
• Shows a common purpose or goal—rallies people around that
• It becomes the centre of your branding and part of your brand awareness
GuelphGives 2015: Inspiring Giving
“Showcase the power of generosity”
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

8. Always Ask
10 Tips in 10 Minutes
December 1st, 2015
• Starting a Civic Movement can be daunting—but don’t be afraid to ask for
support from the community
• Financial—through sponsorship
• Goods and services—through gift in kind
• Social Media Ambassadors—spread the message
• Advertising Space
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

9. Have a Backup Plan
10 Tips in 10 Minutes
December 1st, 2015
For whatever you plan, be ready for it to not go according to plan!
• If you are having a Giving Fair, do you have a back-up location
• If you are planning a text to give campaign, do you have a back up in case that
doesn’t work out
• If you website crashes, do you have another way to get information out
• How do you get in contact with the charities in your city? What if that list isn’t
available?
Make sure you are asking your team the right questions to ensure that you always
have a fall-back!
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

10. Spread the Word
10 Tips in 10 Minutes
December 1st, 2015
• Get in front of as many audiences as you can
• Rotary Clubs and Service Organizations
• City Council Public Meetings
• Organizations AGM’s (if they have guest speakers)
• Local networking group
• Take a multi-channeled approach—Social Media, Website, Paper
Communications, Posters, Flyers etc.
• Make it easy for people to help you spread the message: Tweet sheets, elevator
speeches, communication pieces, sponsorship packages etc.
Get ready Guelph! On Dec. 2nd be
part of @GuelphGives and make
Guelph Canada’s most generous
city. #GivingTuesdayCA
I’m donating to my fav non-
profit on Dec. 2. What are you
doing? #GuelphGives
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

11. Set Goals
10 Tips in 10 Minutes
December 1st, 2015
• Have a benchmark of what you want the day to look like
• “What would a successful campaign look like?”
• Dollars Raised?
• Donors participating?
• Good collected?
• Retweets and Site Visits?
• Charity Participation?
• Make sure these goals are clear and are communicated!
(Can be a combination of tangible and intangible items)
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

12. Evaluate
10 Tips in 10 Minutes
December 1st, 2015
• How will you measure success?
• How will people report into you what happened
on the day of?
• Will you have a hard copy or online form?
• What information needs to be reported in or
collected?
• How will you communicate your giving day to
your committee? Charity partners? The public?
• Evaluation is key to kicking off your next year
campaign!
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

13. Have Fun!
10 Tips in 10 Minutes
December 1st, 2015
10 Tips in 10 Minutes
Brittney Dudar & Lindsay Sytsma | GuelphGives | [guelphgives@gmail.com | www.guelphgives.ca

14. December 1st, 2015
www.givingtuesday.ca
facebook.com/givingtuesdaycanada
twitter.com/GivingTuesdayCa
plus.google.com/+GivingtuesdayCa