Proximity marketing

1,346 views

Published on

Proxmity marketing is new trend in marketing and in long run most of marketers will depend on it

Published in: Leadership & Management
1 Comment
0 Likes
Statistics
Notes
  • Very informative slidedeck Neeraja. Thanks for sharing. Proximity Marketing definitely is one of the most effective tools that can help businesses generate higher ROI with ease. In fact, industry experts predict that going ahead we will see more and more brands reorganizing their marketing strategies around this new technology. The best way forward is for businesses to match their strategy plan with the needs and preferences of their consumers. However one of the most important things that brands need to keep in mind is that being location aware is not being contextually aware. This can often result in lack of contextualization, as just because you know that a consumer is in your store, doesn’t necessarily mean that you know the context of what they are looking for. We’ve discussed a few proximity marketing campaign success secrets that will help brands ace their next campaign in this ebook here: http://blog.mobstac.com/2015/01/ebook-the-a-to-z-of-proximity-marketing-with-beacons
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,346
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Proximity marketing

  1. 1. PROXIMITY MARKETING PRESENTED BY NEERAJA SASIDHARAN PRESENTED TO DR. ALPESH LEUA ASSOC. PROFF AABMI
  2. 2. FLOW OF PRESENTATION:  INTRODUCTION
  3. 3. WHAT IS PROXIMITY MARKETING?  Proximity marketing is a new, cutting-edge strategy and form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise.  It is defined as the localized wireless distribution of advertising content associated with a particular place.  Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
  4. 4. HOW IT WORKS?  It connects people by 3 main ways: 1. Bluetooth based system 2. NFC based system 3. GSM based system
  5. 5. BLUETOOTH BASED SYSTEM  Proximity hotspots constantly sends marketing content via Bluetooth to mobile phones of our Customers.  The transmission is totally free and requires no technical knowledge from our Customers.  The only requirement is Bluetooth-enabled mobile phone of the Customer.
  6. 6. HOW BLUETOOTH MARKETING WORKS?
  7. 7. NFC-based systems  Near Field Communication (NFC) tags are embedded in the NFC Smart Poster, Smart Product, Smart Book. The tag has a RFID chip with an embedded command.  The command can be to open the mobile browser on a given page or offer.  Any NFC-enabled phone can activate this tag by placing the device in close proximity. The information can be anything from product details, special accommodation deals, and information on local restaurants.  There are a number NFC-enabled phones entering the market spurred by NFC mobile wallet trials globally. NFC wallets include the Google Wallet and ISIS (mobile payment system). While mobile payment is the driver for NFC, proximity marketing is an immediate beneficiary in-market
  8. 8. GSM-based systems  Proximity Marketing via SMS relies on GSM which defines the Short Message Service - Cell Broadcast.  SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area.  It is also used for commercial service known as Proxima SMS.  Blue water, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone.
  9. 9. ADVANTAGES OF PROXIMITY MARKETING  It is free for handset owners to receive downloads.  It is quicker to download than MMS and other cellular solutions.  It does not require the use of Cell / Mobile networks - thus incurs no transactional costs.  It is standards based and legal (it operates in the unlicensed, 2.4 GHz ISM band).  It is measurable and can show clear Return on Investment (RoI) for Mobile campaigns.  It can be targeted to a specific location, group or event at any time.  It is low cost, requiring only capital outlay from transmitters and software.  It does not capture mobile numbers or access data on handsets thus is secure.
  10. 10.  Give customers faster, more accurate access to the information they want — not the information they don't.  Free brand awareness  Creates better relationship with customers.  Free effective and measurable brand advertising

×