Experiential activations and deployments with Coca-Cola Agencies 2014-2017 by Joel Martin VP Brightbox

1. 2017
Coca-Cola Partnership

2. By sponsoring the Brightbox in venues
Coca-Cola will provide a unique & dimensional marketing asset solution to KO partners
TOGETHER WE DELIVER
Mobile Coupons Coke.com/Offers
In-Store
Engagement
Partner Apps
Social Media
Amplification
Polls &
Contests
Loyalty Programs
via the critical modern amenity of smartphone recharging
Sip&Scan
Proximity Marketing

3. • Versatility: works with 99% of smartphones with screens up to 6.7” via 4 certified
charging cables in each chamber
• Ease of Use: simple and friendly user interface on high-res 10” touch screen
• Accessibility: choice of 3 key methods: pin code, RFID or mag-stripe card
• Adaptability: complimentary or paid amenity; available in different physical formats
• Physical Security: 6 strong chambers with safe, fast charging up to 2.7 amp
• Digital Security: charging cables are power-only; no data connection is possible;
encrypted communications; third party penetration-tested
• Certification: UL, CE, ETL, FCC, ADA, PCI and RoHS listed or compliant
• Support & Service: real-time remote support; technical support in every zip code
• Remote Management: connected to a robust support & management platform
A great smartphone recharging amenity is intelligent, reliable,
convenient and trustworthy. Brightbox provides a delightful &
highly secure kiosk and management platform, with:
THE SOLUTION
BRIGHTBOX INC. © 2017
INTELLIGENT CHARGING MADE SIMPLE

4. WEALTH OF KEY CHOICES VERSATILE SECURE
CHAMBER KEYS
BRIGHTBOX INC. © 2017
Brightbox can be offered to work with:
On-Screen Pin Code
Bank Cards (Mag Stripe)
Branded (Mag Stripe) Key Cards (School IDs)
Existing (Mag Stripe) Loyalty or ID Cards
RFID Cards, Bands and Badges

5. PIN CODE CHAMBER KEY ON-SCREEN PIN CODE
BRIGHTBOX INC. © 2017
The Brightbox On-Screen Pin Code (SMS Capture):
- Universal: Developed as secure alternative to physical “asset-based” keys
- Highly Secure: Each user enters 2 personal pin codes for chamber access;
the first code is 10 digits and the second code is 5 masked digits
- Reliable: We require 2 unique pin codes to prevent any possible customer duplication

6. COCA-COLA PARTNERS
WALL MOUNTFLOOR STANDS
Call to action: stand out in a crowd
with large branded panels, with
choice of integrated stand housing.
Unit can be configured with
a branded panel for greater
visibility & brand presence.
INCREASE ENGAGEMENT & VOLUME
Specialty Retail & Food Services can provide
the ultimate convenience to loyal consumers
Customized analog panel branding for partner venues
Build Brand Love and Sales Volume via unique
interactive experiences

7. DYNAMIC PLATFORM FOR CONTENT
MANAGEMENT AND REPORTING
REPORTING &
ANALYTICS
DIGITAL MEDIA MANAGEMENT
Upload branded slide shows and
video clips via an online control portal
Partners gain access to detailed reporting, analytics and content control
- Manage onscreen advertising content
- Track usage and impressions
- Know how long and where your brand impressions are occurring
BRIGHTBOX INC. © 2017
AUDIENCE DATA & ANALYTICS
Track information about peak
usage and user engagement,
and deploy BrightEyeQTM
Audience Measurement

8. LOYALTY PROGRAMS
Works with existing loyalty programs via Pin Code or Mag Stripe
The example below shows how to leverage Brightbox to work with an existing loyalty
program where My Chilli’s is the user's cell phone number as login. The Kiosk serves as
both an amenity and a touchpoint for an existing loyalty program. It can also work
exclusively with branded loyalty cards as the chamber key.
BRIGHTBOX INC. © 2017
BRAND ENGAGEMENT

9. COKE/OFFERSINCREASE VOLUME
OUR PLATFORM CAN SEND AUTOMATED SMS MESSAGES (such as
links to websites, app downloads, coupons, etc.)
GRAPHICSAREFORSIMULATIONONLYWITHALLRIGHTSRESERVEDBYTHEIRRESPECTIVEOWNERS
Thanks for recharging with
Coca-Cola here is a $1 off
coupon on a six pack only at
PUBLIX
https://tinyurl.com/y5plct2

10. TIE IN WITH PARTNERS BRIGHTBOX DELIVERS DIGITAL DOWNLOADS
Increase App downloads
in partner venues via our
interactive signage!

11. ACQUIRE CONSUMER DATA WHILE
PROJECTING YOUR BRAND
ASK QUESTIONS AND GAIN NEW CUSTOMERS
We can enable product offers, polling/surveys and on-screen acquisition of consumer data.
The example below shows how to leverage Brightbox to capture a consumer’s email
address, name, age group, and how we could drive volume growth.
BRIGHTBOX INC. © 2017
BRAND ENGAGEMENT

12. CONVERT SHOPPERS INTO BUYERS
CREATE FANS & DRIVE ENGAGEMENT
REPORTING &
ANALYTICS
Remotely Manage On-Screen Campaigns
- Amplify Social Media promoting Twitter, Instagram, and SnapChat contests
- Control hashtag promotions on-screen
- Develop interactive messaging to deliver Brand Love
- Build Segmented Regional or Venue approach with different activations
- Advance with digital and social for Regional path to purchase
- Leverage customized and unique panels as part of brand campaign
BRIGHTBOX INC. © 2017

13. BRAND DESIGN
DELIVER BRAND LOVE
BRIGHTBOX INC. © 2017
Deliver unique experiential activations driving recruitment with efficient cost and reach
Program a full year of activations in advance with timeline digital and panel experiences
Deliver unique messaging to drive Brand Love and Product Transactions
Manage remote sampling without need for brand ambassadors or agency expenses by remotely delivering
free sampling offers on-site
Leverage Digital ( beacon, video, surveys, Sip&Scan, SMS ) to connect with shoppers in venues / retail /
theme parks / movie theaters / food service / supermarkets / bookstores / shopping malls

14. BRAND DESIGN
PROMOTIONAL ASSETS
BRIGHTBOX INC. © 2017
Quickly change partner promotions back to Coke brands
Drive growth via world-class execution
Our Kiosk allows for speedy on-site panel changes for temporary promotions at partner venues. In 10 minutes
our kiosk can be transformed from a movie tie-in to a new flavor release i.e. Coca-Cola Georgia Peach or Sprite.
Convert Shoppers into buyers with eye-catching behavior changing activations.
Change the digital experience remotely to match analog panel promotion.

15. AUDIENCE
MEASUREMENT
BRIGHTBOX INC. © 2017
Real-time, anonymized measurement of audience via
on-unit camera. Delivery of data about “glance”,
“watch” and “dwell” time, and audience demographics

16. DATA & INSIGHTZIP CODE HEAT MAP ANALYSIS
Gain valuable insight about the potential customers you’re interacting with at restaurants,
theme parks, and food venues.

17. BRIGHTBOX INC. © 2017
SUGGESTED PLACEMENT LOCATIONS
FOOD COURT
FORMER PAYPHONE LOUNGES
NEAR ATM
INSIDE RETAIL PARTNERS
DRIVE SALES
IN ANY TYPE OF VENUE

18. IN VENUES & ACTIVATIONS
Together we keep fans charged & connected at events, resorts, bars, malls, stadiums,
and theme parts. From the Statue of Liberty to the World of Coca-Cola.
CREATE FANS VIA THE AMENITY

19. BRIGHTBOX INC. © 2017
BRIGHTBOX & COCA-COLA PARTNERSHIP
"Brightbox's highly secure smartphone
charging stations have been an
excellent addition to some of Coca-
Cola's sponsorship campaigns. It allows
us to associate the brand with a highly
desired amenity, which customers really
enjoy. Brightbox also allows us to
leveraging our brand via it's interactive
media platform for additional Coca-
Cola branding.The Brightbox team has
been helpful and very easy to work
with.”
– Jack Elmore, Manager of Sports Assets
Coca-Cola North America

20. BRIGHTBOX INC. © 2015
THANK YOU
TO BUY, RENT, LEASE A
BRIGHTBOX CONTACT:
Joel Martin
VP, Brands & Experiential
(m) 646-647-5512
Martin@brightboxcharge.com