For shopping malls

Introduction
47 team members
and growing
Kyiv,
New York, Sunnyvale (CA),
Tel Aviv, Copenhagen
IoT hardware and software,
wireless, indoor positioning
& GIS, Big Data
Advanced
technical expertise
retail analytics, mobile marketing,
smart city, smart parking, venue
security & safety
Emerging
domain expertise
Device demo kits, SDK,
API, demo portal
Quick start —
try today!
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Leantegra is an IoT company developing SOFTWARE-HARDWARE products
for foot traffic engagement and analysis.

Leantegra Mall Explorer Solution
The Leantegra Mall Explorer Solution is a unique
turnkey system based on an integrated stack
of soft- and hardware aimed at:
creation
of an effective business-customer communication
channel
GROWTH
of foot traffic and customer engagement
ENABLING
shopping mall management with core business
metrics

OUR SOLUTION COMBINES
A SMART MOBILE APPLICATION
INTEGRATED WITH
A COMPLETE BEACON
INFRASTRUCTURE THAT PROVIDES
ADDITIONAL FEATURES, LIKE
Mall Explorer Components
Customer Relationship
Management System (CRM)
Loyalty
software
Content Management System
(CMS)
MicroStrategy Business
Intelligence (BI) software
Location
Analytics
Proximity Marketing:
• Content Management
• Campaign Management
• Campaign Analytics
Indoor Navigation
and Mapping
APP

Crediting of activity-related bonuses
Visits more than 15 shopping mall stores
per one day
Returns to the shopping mall more than
3 times per week
Walks around the mall, The length of a client’s
indoor route exceeds 2 km
Your visitor can also benefit from earning
additional bonuses for activity, if he / she:
+100
500 m
1 km
1,5 km 2 km

CRM and Loyalty Software
Shopping mall sales and marketing managers
can use CRM to:
See a list of customers, their personal info,
purchases and bonus points
Have an opportunity to manually manage
client accounts
Categorize and group the audience
Where the Loyalty Software will enable these teams to:
Reward visitors with bonuses, and activities
(based on their purchases, dwell time, route length, etc.)
Send personalized offers, discount coupons,
gifts and premium services
Provide additional information about
the customer’s favourite product or service

CMS
Content Management System enables
easy and prompt update of mobile application
content:
Shopping mall news and events
List of special offers
Dedicated brand (store) pages
Information about amenities
and services available

Integration with Cash Register Software
It provides customers with options to:
And the shopping mall management with:
PAY CREDIT
for a purchase using
the collected on a
Mobile App bonuses,
gift cards or discount coupons
Integration with a Cash Register Software
completes the Leantegra Mall Explorer cycle.
or
bonuses for another
purchase made
reliable and accurate
information on every
customer purchase
and bonuses (both used
and credited)
an opportunity to view
and process this data in CRM
create and run email
and other advertising
campaigns based
on the generated
and stored in CRM
information

Solution
PROXIMITY MARKETING
BLE
50% 0FF
Proximity Marketing enables
location-based delivery of advertising
content to smartphones and tablets
via Bluetooth Low Energy (BLE)
wireless technology.

Types of Content to Share
There are thousands of options, messages and ways to interact with your audience!
Just let us show you how!
SEND SPECIAL OFFERS
Coupons, discounts and specials
to attract visitors to specific areas
in a store
DELIVER USEFUL INFORMATION
Useful location-, product-,
artwork-dependent content to grow
visitor awareness and loyalty
ENGAGE VISITORS
A questionnaire, an invitation
to attend an event, participate
in a draw, contests, driving
mutual cooperation

How Proximity Marketing Works
10%
OFF
HI
!
1
2
3
5
WiBeat BLE beacons
send a universally unique
identifier
The identifier asks smart
devices to answer the requests
The identifier triggers
the mobile application
The application quires the Leantegra
CVO Platform what should be performed
according to this trigger-message,
external system command, data collection, etc.
The customer receives the targeted
personalized notification based
on his/ her real-time location
4WiBeat
BLE

Campaign Setup
Bluetooth Proximity Marketing campaigns, powered by Leantegra CVO Platform
are easy to create, manage and edit
Upload content
(text, image, video, URL)
Set up targeting groups and rules
1
2
Execute a marketing campaign3
Measure results4

1
Campaign Analytics
Assess Campaign Performance via the Following Metrics
A number of received notifications
A number of opened notifications
1
2
Сlick Through Rate (CTR)3

LOCATION ANALYTICS
Leantegra Location Analytics allows to identify:
• popular zones according to different customer
groups
• an average dwell time per zone and for the mall
in general
• an average route length
• a number of new and returning visitors
Location Analytics

Personal Data Analytics
Name • Gender • Age...
collected in process of registration
PERSONAL DATA
Places visited • Visitors and Passersby
New and Returning Visitors
Products and Services that
Were of an Interest for a Visitor
DATA
ON MOBILE DEVICES
OS type • Producer • Model
IDFA • AAID • UUID
via Wi-Fi, Bluetooth
VISITOR ACTIVITY
RTLS (Real-time Location System)
Integration with 3rd-party systems
required
PURCHASES MADE
Goods purchased • Payment Method
Discounts received....
ADDITIONAL INFORMATION
Pages viewed • Participation in polls
Customer behavior while using mobile app

Indoor Navigation and Mapping
Creation of an interactive venue map
Accurate indoor positioning of shopping mall
visitors
Convenient indoor routing
An easy location-based search
And lots of infotainment
Our location-based services enable:

Benefits for Shopping Mall Management
Shopping Mall Competition
Grow customer loyalty
Promote personalized communication
Analyze and segment the audience to adjust approach
Increase the duration time a customer spends in a shopping mall
Grow visit frequency
Introduce a user-friendly, effective and flexible marketing tool
Bring in innovation that will show clients, partners
and press the high level of a management company
development.
As a result, your shopping mall will:

Benefits for Shopping Mall Management
Monetization Opportunities
Provide paid proximity marketing services to vendors
and brands represented in the mall
Enable fee-based access to Location Analytics
Give access to shopping mall wide customer behavior information
Enable retargeting services to brands and vendors
Drive foot traffic to unpopular areas
Identify the most profitable shopping mall areas and elaborate
a list of rates for rental properties accordingly
Once having adopted the Leantegra Mall Explorer,
a shopping mall becomes an owner of a dedicated
emobile media channel. Therefore, it can:

Benefits for Shopping Mall Visitors
Your customers will interact with
the mobile application eagerly, gaining a chance to:
Access
the latest sales & new arrivals
updates of favourite brands
Get
relevant, useful information
pushed directly to a smartphone
Connect
via social media
View
a list of available offers
Interact
seamlessly with loyalty programs,
maximizing bonus points
See
a detailed venue map and find
a way to the nearest food court
Benefit
from getting discount coupons,
earning bonuses and gifts

Key Differentiators
COMPREHENSIVE SOLUTION
Leantegra offers a unique system that comprises
all Mall Explorer solution components, and, at the same
time, does not require purchasing of any extra
hard- or software.
1
EXCITING ENDEAVOUR
Both shopping mall management and customers
will find benefits in the Leantegra Mall Explorer solution
adoption and use.
2
VALUE FOR MONEY
The Leantegra Mall Explorer solution is the best bargain
in terms of price based on the value it brings
to the customer.
3
EASY-TO-SCALE
With remote management and scalable architecture
at hand, it is easy to add additional devices
and functionality to an existing installation, and maintain
business continuity.
6
INTEGRATION-FRIENDLY
The architecture of our solution was built to easily
integrate with third-party systems, leveraging mobile
iOS and Android SDKs (for mobile apps development),
REST API (for integration with other software).
4
ENTERPRISE-READY
Mall Explorer is capable of covering large venues,
supporting centralized monitoring and grouping,
and advanced multi-role user interface.
5

If you have any questions,
feel free to email us at contact@leantegra.com
THANK YOU!
www.leantegra.com

For shopping malls

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