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Archduke

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important note: this's just a imaginary final project for e-business course on Yeditepe University/Turkey

dont hesitate to steal anything so did i

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Archduke

  1. 1. A rch d u K e
  2. 2. <ul><li>Social Flare </li></ul><ul><li>Pure-Play Servicing </li></ul><ul><li>Web 3.0 Intermediation </li></ul><ul><li>Web 2.0 Integration </li></ul><ul><li>Inter-organizational Info Flow </li></ul><ul><li>Web 3.0 Extranet </li></ul>
  3. 3. <ul><li>Self-Customisation </li></ul><ul><li>Open Source Appi </li></ul><ul><li>Custamisation Tool </li></ul><ul><li>Whose A rch d u K e is the best? </li></ul><ul><li>My Own ArchduKe </li></ul><ul><li>Privacy is Privacy </li></ul><ul><li>64 bit Kriptography (Info Security) </li></ul><ul><li>Social Mobile Network </li></ul><ul><li>Collobarate and Share Info </li></ul><ul><li>Real-Time Demand-Driven Info Service </li></ul><ul><li>Search Engine </li></ul><ul><li>Feedback </li></ul><ul><li>24 Saat Online Destek </li></ul><ul><li>Müşteri Anketi </li></ul><ul><li>Kullanıcı Forumu </li></ul><ul><li>Web-Mail/Şikayet Aracı </li></ul>Front-End Activities
  4. 4. Back-End Activities Who is the Client? Mobile Telephone = Mobile Computer Mobile Computer = Mobile Advertisement Mobil Advertisement= Kişiye Özel Pazarlama Affilate with Storefronts Advertisement Campaign Management Current Pupulation of Location Location Statistics Age-Based Advertisement User Feedbacks/Ratings
  5. 5. B2C, B2B, B2B2C, E2E <ul><li>Advertisements of the Companies </li></ul><ul><li>Usage Statistics Worth Much </li></ul><ul><li>Terminal olarak A rch d u K e </li></ul><ul><li>Exchanging Information </li></ul>Business Type
  6. 6. Commerce Type: Virtual Pure Play (Servicing)
  7. 7. Revenue Model Mobile Advertisement In mobile advertising, the consumer is ‘king’ <ul><li>I nvestment F rom K ey P layers </li></ul><ul><li>Brand Owners </li></ul><ul><li>Real Estate </li></ul><ul><li>Cafe, Restaurant, Otel etc.. </li></ul><ul><li>P artner ship with music marketing agenc ies - ( Follow The Music!) </li></ul><ul><li>A n emphasis on maintaining a high-quality, </li></ul><ul><li>U nobtrusive mobile advertising experience for the consumer. </li></ul>Mobile advertising revenue worldwide will increase from $1.4 billion in 2007 to more than $10 billion by 2013, according to a study by Heavy Reading the big consultancy
  8. 8. Marketing Strategy <ul><li>The key issue is getting the media buyers comfortable with the advertising in the mobile market </li></ul><ul><li>Archduke dominates the new Technology </li></ul><ul><li>One More Reason To Get an Iphone </li></ul><ul><li>A Uniqe Idea : “ geo-marketing ” </li></ul><ul><li>Leader Application on The Android Market </li></ul><ul><li>Partnerships </li></ul>

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