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Creating Emotional Connections Through Immersive Digital Experiences

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Creating Emotional Connections Through Immersive Digital Experiences

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Creating Emotional Connections Through Immersive Digital Experiences

  1. 1. CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES Organizations today have an opportunity and responsibility to engage consumers 
 with digital communications that create emotional connections between customers and brands 
 through immersive encounters we call digital experiences.
  2. 2. CHRIS DEVLIN DIRECTOR, SALES Focused on delivering value to organizations via technology, specifically software, Chris brings 25-plus years of industry experience to bear helping customers unlock the power of data across their organizations to drive key corporate objectives. Chris spent over 10 years at Computer Associates (CA) running channels and 5 of those years in the United Kingdom as Senior Vice President running their Commercial Division. cdevlin@omnivex.com MARCOS TERENZIO DIRECTOR, DIGITAL EXPERIENCE As Director of Digital Experience at Shikatani Lacroix, Marcos oversees the integration of digital creative solutions that converge with technology, innovation, brand, and design. Marcos is a highly skilled creative director and digital visionary with 25-plus years experience. His focus is helping brands own the at-purchase moment by delivering innovative omni-channel solutions that meet business objectives and deliver results along the path to purchase. mterenzio@sld.com TODAY’S PRESENTERS CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES
  3. 3. TIMES ARE CHANGING WALLS AND SILOS 
 NEED TO BE 
 BROKEN DOWN CH-CH-CHANGES CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES
  4. 4. THE INTERNET OF THINGS 
 NETWORK OF INTERNET-CONNECTED OBJECTS ABLE TO COLLECT AND EXCHANGE DATAIOT
  5. 5. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES SOURCE: BUSINESS INSIDER How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond. http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
  6. 6. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES SOURCE: BUSINESS INSIDER How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond. http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
  7. 7. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES SOURCE: BUSINESS INSIDER How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond. http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
  8. 8. DRIVEN BY: 
 EMOTION & LOGIC ONLY THROUGH DELIVERING ON BOTH WILL BRANDS OWN 
 THE AT-PURCHASE MOMENT TODAY’S CONSUMER CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES
  9. 9. EMOTIONAL STIMULUS & TRIGGERS 
 ALONG THE DIGITAL PATH TO PURCHASE
  10. 10. DIGITAL PATH TO PURCHASE CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES Today’s connected consumer is empowered like never before. The connection between brand and consumer can be made across multiple touch points and mediums. To be successful, brands must reach their customers wherever they are at any point along the Path-to-Purchase. Consumers today expect to be engaged and communicated to with relevant information for their lifestyle and needs. Through the use of Digital Experiences, brands will be able to deliver, evolve and adapt communications to a broad demographic across all of their markets. Consumers on-the-go and at the point of purchase expect this type of communication just as much as those at home on-line or on their mobile devices. Digital has evolved beyond just a one-way attraction mechanism to deliver two-way active engagement. This can be achieved through the integration of mobile and interactive experiences that work together to deliver along the “digital path to purchase”. Online Reach Beginning the journey online across CWC’s multiple 
 sub-brands’ web and social properties that inform consumers on the store experience will help drive traffic to the stores and build some interest for consumers before they even arrive. Digital Signage Experience Elevating the engagement opportunities by increasing the visual impact of the store through the use of eye-catching digital signage to attract will help increase the stickiness of the in-store experience. This is also a great vehicle for highlighting brand, mood and key products in-store. On Device Mobile Experiences Utilizing mobile and tablet devices to provide product demos, plans, service information, promotions and brand messaging will help engage customers while they dwell in-store, increasing sales lift potential and brand loyalty. Utilizing tablets to provide sales staff with enhanced sales tools will allow them to connect deeper with customers in store. Interactive & VR Experiences Utilizing Interactive Touch Screens, Virtual Reality & Augmented Reality Experiences can help immerse customers further in branded experiences. These immersing technologies allow customers to escape and be engaged at a deeper level than just mobile of signage.
  11. 11. CABLE & WIRELESS COMMUNICATIONS: FLOW RETAIL EXPERIENCE STORE Shikatani Lacroix was brought on board to reinvent Cable & Wireless Communications’ consumer-facing retail brand FLOW. The design of the new stores introduces an entirely new retail experience to the Caribbean that seamlessly integrate digital experiences into the customer journey. All of the digital experiences immerse customers within the FLOW brand. Centralized control allows local and regional and content to be deployed easily across all markets. The digital experiences have replaced all static P.O.P. in the store, reducing printing and distribution costs and ensure a consistent branded experience.
  12. 12. CABLE & WIRELESS COMMUNICATIONS: FLOW RETAIL EXPERIENCE STORE Shikatani Lacroix integrated immersive digital experiences into FLOW’s brand strategy to showcase the features and benefits of the products and services it offers. The interactive experiences all contain a robust cloud-based CMS portal, allowing for easy updates remotely without the need for staff support. A detailed metrics and analytics back-end allows FLOW to know how many users interacted with each phone and tablet, the choices they made and the information they where interested in. This allows FLOW to better plan its merchandising strategy and refine the content to better engage with customers.
  13. 13. OPERATIONAL INTELLIGENCE CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES Omnivex software is a data transmission product that delivers insight to people to take action in real time. We are not simply collecting, distributing and presenting. We are providing operational intelligence. Some IoT initiatives provide machine to machine communications to automate systems. But there is also a need for machine to human communications providing specific information needed at that exact time based on current conditions. EVENTS DATA INTELLIGENCE PEOPLE INSIGHTS ACTION
  14. 14. FLAMSBANA: THE MOST BEAUTIFUL TRAIN JOURNEY IN THE WORLD Flamsbana worked with Dataserver, an Omnivex Value Added Reseller, to create an end to end experience for visitors engaging them at different points along their trip with a consistent brand, informing them of relevant information about their experience. By using high powered RFID antennae to provide data on the trains position and speed they are able to provide video and audio that identifies points of interest along the way. No additional staff is required to update the screens, most of the information updates automatically based on current conditions. The experience is subtle and seamless.
  15. 15. REGIONS BANK: DIGITAL EXPERIENCE BRANCH Shikatani Lacroix was hired to design a “branch of the future” – an innovative, digitally enhanced branch environment and customer service experience. SL developed a comprehensive and differentiated omni-branch strategy. It leveraged the most relevant customer engaging technologies and branded experiences to deliver outstanding customer advice, proactive guidance, holistic sales and relevant service. Digital experiences integrated along the customer journey provided a four-part strategy - Attract, Engage, Transact & Retain.
  16. 16. SAS BUSINESS ANALYTICS FORUM – NORWAY At the SAS Business Analytics Forum in Norway Dataserver, an Omnivex Value Added Reseller, was able to provide an interactive and engaging use of both data and RFID technology using the Omnivex Moxie platform. The solution was able to process data, create visuals, and show real-time updates to the visuals displayed based on the participant’s movements.
  17. 17. TORONTO BLUE JAYS: DIGITAL EXPERIENCE RETAIL STORE Shikatani Lacroix designed a flagship experience retail store for the Jays that features innovative digital solutions both at the entrance of the store and throughout the interior merchandising, namely: Large silhouette ten digital screen panel at the entrance, multi-screen hat wall; and secondary digital signing to help promote new merchandise, and also featuring live game feeds along with memorable moments from the team’s history. The new Jays Shop delivers a unique experience for both fashion retail customers and Blue Jays fans.
  18. 18. TORONTO BLUE JAYS: DIGITAL EXPERIENCE RETAIL STORE Interactive touch screens allow shoppers to customize there own jersey in a fun and engaging way, providing detailed info on the jerseys, the players and team. Mobile experiences tie back to MLB apps, leverage Geo-fencing / BT beacons extending the connection beyond the store visit. The mobile experiences serve as a deeper connection between the fan, the team, the stadium, the store and the MLB apps.
  19. 19. INDUSTRIES LEVERAGING IOT CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES SOURCE: BUSINESS INSIDER How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond. http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
  20. 20. CHRIS DEVLIN DIRECTOR, SALES www.omnivex.com Omnivex Corporation 3300 Highway 7, Suite 501, Concord, Ontario, L4K 4M3 Canada Telephone: 905.761.6640  |   Toll-Free: 800.745.8223 email: cdevlin@omnivex.com  |   Twitter: @omnivex MARCOS TERENZIO DIRECTOR, DIGITAL EXPERIENCE www.sld.com Shikatani Lacroix Design Inc. 387 Richmond Street East, Toronto, Ontario, M5A 1P6, Canada direct 416.367.4700 ext. 234  |   cell 416.567.8957 email: mterenzio@sld.com  |  Twitter: @marcosterenzio  |  Linkedin: marcosterenzio THANK YOU - Q&A CREATING EMOTIONAL CONNECTIONS THROUGH IMMERSIVE DIGITAL EXPERIENCES

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