Want to know who 4Retail Media is and what platforms we represent? In this presentation, we run through our most popular products in a simple one page on each presentation.

2. What: We are a digital VAR -
We add value beyond simple
order fulfilment
How: By forming key channel
partnerships we build market
solutions and manage service
providers
Why: To offer our clients
digital solutions, not just
inventory, to fulfil their
KPI’s
WHO WE ARE IT
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3. By forming key channel partnerships with
some of the digital industries best of
breed, we build market relevant solutions &
manage service providers.
This puts 4Retail Media in a unique position
to gather valuable information across
various digital segments.
We then are able to apply this information
into relevant, useful and insightful digital
solutions for our clients.
Every campaign we run is fully measurable.
This means we are able to show real ROI and
drive engagement with consumers
HOW WE DO IT IT
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4. Interstitial Wi-Fi Ad Placement
Rewards App
SMS/Email Campaigns
Gamification
Augmented Reality (AR)
African Digital Marketing
Solutions
Bulk WhatsApp Messaging
WHAT WE OFFERIT
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5. PLACEMENT
In exchange for viewing ads at View2Surf™
Wi-Fi hotspots across the country
consumers access free in-house Wi-Fi.
The patented View2Surf™ was developed to
capitalise on the exponential demand for
mobile data by laptop, tablet and mobile
phone users.
View2Surf™ generates advertising space in
stream of web pages in any internet browser
and inserts interstitial web pages every few
MB of data used/time spent while browsing.
Supportive, additional web pages (not pop-up)
with advertisement are inserted between the
pages visited by the subscriber - all works
like interstitial ads but under carriers
control not content provider.
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6. BUCKSHEE REWARDS APP
ideal marketing
channel for
distribution of
rewards, coupons
and vouchers
dedicated rewards app
(buckshee) allowing
easy and instant change
from standard internet
surfing to rewarded
surfing
buckshee
adjective BRITISH informal
meaning free of charge.
“a buckshee of brandy”
Origin
English
backshee – buckshee
First World War (originally
soldiers' slang)
works on all networks –
available to prepaid and
post paid users
sponsored mobile
internet
white label app
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7. SMS & EMAIL CAMPAIGNS
Why SMS?
Deliver a direct marketing
message to a highly targeted
audience. Target by age, gender,
location, income bracket, home
owners, vehicle owners and
more…
Reach a highly engaged
audience on any device.
Research has shown that over
99% of SMS are read and 90% of
those are opened within 3
minutes of delivery, this
brings a whole new meaning to
direct marketing.
SMS can have 3 call to action
options:
• USSD string
• Short link to mobi site
• Opt-in option
SMS Reporting:
Reporting of SMS leads will be
dependent on client.
Integration can be done at no
additional cost to the clients
call centre. If no integration
option is required a manual
report of SMS replies or leads
will be sent to the client in an
excel sheet.
4Retail Media can build a
dashboard with SMS leads upon
request to the clients
specifications. This will incur
additional development costs,
please discuss the requirements
with your sales rep.
*Pricing is dependent on
campaign and data required
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8. MeMe - GAMIFICATION
What is a sponsored game?
A sponsored game is a brand or companies opportunity to
generate meaningful contacts, gain unique insights into
their consumer base and introduce new consumers to the
brand or company.
Contacts:
Through out the game players on the platform will be
asked profiling questions as stipulated by the brand or
company which will validated the contact thought the
games levels.
As the data is collected it is analysed to ensure that only
100% completed records, meeting all of the criteria are
considered as valid contacts. It has been our experience
that we tend over deliver on completed contact records.
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9. BLIPPAR – AUGMENTED REALITY
Blippar is the leading AR app using the most
advanced mobile augmented reality and artificial
intelligence technology used for marketing and
visual search.
AR bridges the gap between physical and digital.
We enhance communication with digital experiences
called “blipps”.
Why not try it for your self:
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10. MeMe – AFRICA MARKETING
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11. BULK WHATSAPP
MESSAGING
Bulk WhatsApp messaging platform has been developed for text and
media broadcasts.
The technology has been developed to use the WhatsApp mobile
messaging platform as a communication platform to deliver instant
messaging using mobile phones.
WhatsApp is one of the most popular mobile instant messaging
services in the world with more than a billion users. Its appeal
to mobile users both young and old makes it an attractive platform
to use for business communications and marketing campaigns.
Key Features:
• Cloud-hosted, user-friendly web-based portal
• Registration of users
• Uploading of text/media for messaging
• Real time status dashboard
• Customizable to suit your needs
• Easy integration into CRM systems
• Media messaging apps
• Customied real-time reporting
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12. Thank You For Your
Attention
Allen McClinton
Managing Director
Contact details:
Mobile - 071 109 7002
Email -
allen.mcclinton@4retailmedia.co.za
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