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TSM/ TOURISM 101 session1
This document provides an introduction to a principles of tourism course at the School of Hospitality Management. It outlines the course objectives to define tourism concepts, identify tourism industry components, and evaluate career opportunities. It also describes the professor's background, class rules, grading system, and reference materials. Key concepts covered include defining domestic, international and visitors, the economic importance of tourism, and the costs and benefits of tourism to host communities.
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TSM/ TOURISM 101 session1
- 1. Principles of Tourism: Introduction to TourismTheory First Semester AY 2012-2013 School of Hospitality Management
- 2. The Professor Prof. TitoAntonio A. Ofilada, Jr. • Education: – MBA (Ongoing) • Ateneo de Manila University Graduate School of Business – BS Tourism (2006) • University of the Philippines- Diliman School of Hospitality Management
- 3. The Professor Prof. TitoAntonio A. Ofilada, Jr. • Work Experience: – Delta Airlines 2008-2010 • Passenger Sales Agent – Customer Service Intern (Summer 2005) • Philippine Airlines School of Hospitality Management
- 4. The Professor Prof. TitoAntonio A. Ofilada, Jr. • Consultation Hours: – Tuesdays 8am-9am School of Hospitality Management
- 5. School Mission: - tobe a recognized and respected educational institution - adhere to the highest international standards - respond to the market needs - by producing globally competitive and highly professional individuals. School of Hospitality Management
- 6. Core Values: - Perfection -Innovation - Integrity - Concern - Prudence - Unity School of Hospitality Management
- 7. Seal of TrestonInternational College School of Hospitality Management
- 8. School of HospitalityManagement • Aims to develop tomorrow’s hospitality and tourism leaders both in the national and global setting. School of Hospitality Management
- 9. Class Rules • Maximumof 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report. • Wear the prescribed college uniform when inside the classroom and school premises School of Hospitality Management
- 10. Class Rules • Electronicgadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian. School of Hospitality Management
- 11. Class Rules • Chargingof electronic gadgets is strictly prohibited inside the classroom. School of Hospitality Management
- 12. Course Description Thiscourse provides an introduction to the study of tourism. In this course, tourism is examined in different dimensions: as a phenomenon, as an industry and as a field of study. As a phenomenon, this course will examine the major factors that lead to growth, development and decline of tourism in the world and in the Philippines. School of Hospitality Management
- 13. Course Description As anindustry this course will introduce the various sectors of the tourism industry and the interplay of these elements. And as a field of study, different terminologies, concepts and ideas pertaining to the impacts of tourism will also be discussed. School of Hospitality Management
- 14. Course Objectives At theend of this course, the students are expected to: COGNITIVE: • Define what the concept of tourism and other related terms. • Identify and differentiate the components of the tourism industry. • To evaluate the different career opportunities that await students after graduation. AFFECTIVE: • To answer questions on what motivates people to travel. • Describe how the different tourism industry components interact with each other School of Hospitality Management
- 15. Course Objectives PSYCHO-MOTOR: • Tobe able to differentiate between the different reasons why people travel School of Hospitality Management
- 16. Grading System Attendance 15% Orals 15% Prelim Grade 30% Quizzes 10% Midterm Grade 30% Class Standing 40% Pre- Final Grade 40% Exam 60% 100% 100% School of Hospitality Management
- 17. Reference Materials: Textbook: Goeldner, C. (2009). Tourism: Principles, Practices, Philosophies. New Jersey: John Wiley & Sons. References: Cruz, R. G. (2009). Principles of Travel and Tourism: Introduction to Tourism Theory. Quezon city: Tourism Research Philippines. Cruz, Z. (2006). Principles of Tourism: Part 1. Manila: Rex Book Store. Leuterio, F. (2007). Introduction to Tourism. Manila: Rex Book Store. Libosada, C. (2007). Introduction to Tourism. Pasig City: Anvil Publishing, Inc. Web Reference: World Travel and Tourism Council. (n.d.). Retrieved from http://www.wttc.org School of Hospitality Management
- 18. Lets Begin..... School of Hospitality Management
- 19. What is Tourism? •“Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993) School of Hospitality Management
- 20. What is Tourism? •A pure activity where money earned is spent in places visited. School of Hospitality Management
- 21. Forms of Tourism •Domestic Tourism • Inbound Tourism • Outbound School of Hospitality Management
- 22. Other Forms ofTourism Adventure Tourism Health Tourism Arts Tourism Festival Tourism Cultural Tourism Heritage Tourism Ecotourism Sports Tourism Educational Tourism Urban Tourism Ethnic Tourism School of Hospitality Management
- 23. Elements of Tourism •Distance • Length of stay • Residence of the Tourist School of Hospitality Management
- 24. Elements of Tourism •Purpose of travel • Visiting Friends and Relatives • Conventions, seminars and Meetings • Business • Outdoor Recreation • Entertainment • Personal • Other purposes School of Hospitality Management
- 25. Visitors • A personwho engages in Tourism. • The basic unit of measurement for the whole tourism statistics (WTO) • Not the same as a Traveler. School of Hospitality Management
- 26. International Visitors • “Peoplewho travel to a country outside their usual residence and their usual environment for not more than 12 months and the exercise which is compensated from within the country visited.” (Cruz, 2000) School of Hospitality Management
- 27. Domestic Visitors • “Peopleresiding in a country who Travel to a place within that country outside their usual environment for not exceeding a period of 12 months and the main purpose of visit is other than the exercise of an activity remunerated from within that place.”(Cruz, 2000) School of Hospitality Management
- 28. Properties of Tourism •It is a composite product. • Tourism is an intangible product. • Each destination provides a unique experience. • Tourism products are perishable. • Tourism interacts with external forces. School of Hospitality Management
- 29. Properties of Tourism •The tourist product is an export product. Rather it imports the consumer. • Tourism is a labor intensive industry School of Hospitality Management
- 30. The Economic Importanceof Tourism • For a number of countries, tourism is seen as the largest commodity in international trade. • Tourism ranks among the top 3 industries for a number of countries. School of Hospitality Management
- 31. The cost ofbenefits of tourism • Tourism brings both economic and non economic benefits to host communities. • Has positive and negative impacts. School of Hospitality Management
- 32. The cost andbenefits of tourism POSITIVE (BENEFITS) NEGATIVE (COST) Provides employment opportunities Develops excess demand for resources Generates a supply of needed foreign exchange Creates the difficulties of seasonality Increases Income Causes inflation Can be built on existing infrastructure Can result in unbalanced economic development Develops infrastructure that could also help Creates social problems stimulate local commerce and industry Spreads development Degrades the natural physical environment Broadens educational and cultural horizons and Commercializes culture, religion and the arts improves feelings of self-worth Creates a favorable image for a destination Contributes to disease, economic fluctuation and transportation problems School of Hospitality Management
- 33. THANK YOU!!! School ofHospitality Management
Editor's Notes
- #24 Trip: each time a person goes to a place at least 100 miles away from home and returnsLength of stay: either tourists or same-day visitors (excursionist)Residence of the tourist either domestic or international