The tourism industry is made up of both public and private sectors working together. The government sector includes the Department of Tourism, Tourism Promotions Board, and Philippine Tourism Authority. The private sector includes transportation, hotels, entertainment, travel agencies, and tour guides. Tour guides must be licensed and have qualifications like knowledge of the local area, good communication skills, and the ability to be flexible. They provide commentary and ensure guests have a good experience during their tour.

1. LOUJI DON ERICK C. NOYA
Presenter

2. THE TOURISM INDUSTRY
• Composite of industries and entities,
both public and private
• Involved in the planning, development,
marketing, sales & promotion,
evaluation of destinations, products
and services
• Caters to the needs of travelers, both
foreign and domestic

3. THE GOVERNMENT SECTOR
• Department of Tourism
• Tourism Promotions Board
• Philippine Tourism Authority
• Local Government Units (LGUs)
• Other National Gov’t. Units (NGUs)

4. THE PRIVATE SECTOR
• Transportation companies
• Hotel industry – accommodation
establishments
• Entertainment industry
• Travel trade – tour operator, tour
guides
• Other private sector entities

5. THE TOUR GUIDE
An individual who, either as an
employee or an affiliate of a duly
licensed travel & tour agency, guide
tourists, both foreign and domestic, for
tourists
a fee, commission, or any lawful form
of remuneration.

6. THE TOUR GUIDE
As a profession
Must pass the qualifying interview by DOT;
Must undergo and pass a DOT-sponsored
seminar;
Certificate of Good Health;
NBI Clearance;
LGU – licensed;
Latest income tax return

7. THE TOUR GUIDE
Kinds
 Free Lance
– not permanently connected with any travel
agency and paid per trip.
 Staff Guide
– permanently connected with a travel agency,
receives monthly salary.

8. THE TOUR GUIDE
Types
 Local guide – a person competent enough to
guide in a certain locality or area.
 Escort – person who accompanies a group of
tourists from the point of origin to the
destination, and back to the origin. Usually
handles group’s check in and check out.
 Specialist – person who specializes in a
certain field such as botany, architecture,
etc.
 Linguist – person who speaks fluently two or
more foreign languages.

9. QUALITIES OF AN IDEAL TOUR GUIDE
Knowledgeable
Outgoing and Approachable
Confident
Proactive
Sensitive

10. QUALITIES OF AN IDEAL TOUR GUIDE
Flexible
Sincere
Well-groomed
Sense of humor
Good communication skills

11. TOUR GUIDING TECHNIQUES
Pre-tour
 Study your tour assignment
 Be aware of the composition of the group
 Review itinerary
 Be reminded of vouchers needed
 Know your vehicle to be used, plate
number, and name of driver or
coordinator.

12. TOUR GUIDING TECHNIQUES
On Tour
 Be punctual
 Make sure you have the complete name of
guests, cash advances and tour vouchers
 Check your transport amenities
 Meet and greet the group
 Discuss itinerary and check other
concerns

13. TOUR GUIDING TECHNIQUES
On Tour
 Deliver commentaries
Announce inclusions of the tour and what
to expect
End your day/tour by thanking the guests
Announce the next day’s
itinerary/program and give instructions

14. TOUR GUIDING TECHNIQUES
Post Tour
 Gather all collected vouchers
 Prepare tour guide’s report
 Submit tour report immediately after the
tour
 Accomplish financial report with receipts,
vouchers and other assignments
 Liquidate (if necessary)