This document defines and discusses tourism products. It provides definitions of tourism products from Kotler and Medlik and Middleton, describing them as bundles that satisfy consumer needs and packages that meet tourist needs from origin to destination. The document also outlines key features of tourism products, such as being perishable, requiring user presence, combining tangible and intangible elements, and having uneven demand. Tourism products are described as experiences of places and people that attract tourists and provide physical and psychological satisfaction during travel.

1. TOURISM PRODUCT
PREPARED BY:
LEELA SANGPANG RAI
11th June 2016

2. CONTENTS
 INTRODUCTION TO TOURISM PRODUCT
 SOME DEFINITIONS OF TOURISM
PRODUCT
 FEATURES OF TOURISM PRODUCTS
 CONCLUSION

4. TOURISM PRODUCTS
Tourism product is a group of components
or elements brought together in a 'bundle'
to satisfy the consumer's need. It is
anything that can be offered for attraction,
acquisition or consumption. It includes
physical objects, services, personalities,
places, organizations and ideas.
Tourism Products are those products
which can be sold in tourism market. It can
be anything which provides satisfaction
during the course of visit of the particular
tourist.

6. KOTLER’S
According to Kotler(1984),product is "anything
that can be offered to a market for attention,
acquisition, use, or consumption that might
satisfy a want or need. It includes physical
objects, services, persons, places, organization,
and ideas"
Core Benefits(main benefit)
Genre Benefit(with CB service provided)
ExpectedProduct(imagine /expectation of
benefits)
Augmented product(extra/benefit than
competitors)
Potential Product(what can we offer in future)

7. MEDLIK & MIDDLETON
Medlik and Middleton (1973)defines ‘’ the tourism product
consists of a variety of elements which is a package that
is not integral to each other and meet the needs of
tourists from leaving his residence to the place of
destination and back again to the place of origin’’.
 Physical Plan(Nature is Basic/can be modified)/Artificial
Attraction
 Service(works by trust)
 Hospitality
 Freedom of choice(there is always a choice)
 Involvement(you need to be participant to experience)

8. FEATURES OF TOURISM PRODUCT
 Highy perishable
 Service product
 User’s presence is essential(cannot sell without
involvement)
 Combination of different products
 Combination of tangible & intangible products(airlines
seat-comfort)
 Risk product/Seasonal based products(High peak/Off
season)
 Uneven demand & supply(no exact prediction/tourist
interest(ascending)
 Product standard depends on staffs(same product)

9. CONCLUSION Tourism product is not a basic need and is based on
luxurious concept.
 Different products are accumulated to give services.
 Tourism product is the total experience of the visitors.
 It is experience of place ( Location and people) at a
particular time.
 A tourism product is an object that attracts tourists.
Tourism product is the sum of the physical &
psychological
experience got by tourist during their travelling to the
destination.
Mix of attraction,accessibility,amenities,accomodation
provide
satisfaction.

10. THANK-YOU